I’m Bubu Dragos, a Lead UI/UX Designer with 12 years of experience crafting digital products used by millions. I led an agile UX team and built a central Design System for a dashboard solution, delivering AI-powered HR platform prototypes for NATO.
I collaborate with cross-functional teams to design cloud-based SaaS features, applying Design Thinking to improve usability and feature discovery. I’m based in Romania, mentor junior designers, and promote UX best practices across organizations.
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When Autone, an ambitious startup with a high-impact business idea in supply chain optimization, approached us, they had a clear vision: to help retailers optimize inventory, reduce waste, and increase sales using AI-powered inventory management.
Their app had demonstrated potential, but as they prepared for global expansion, they needed a more scalable, user-friendly, and efficient platform.
The original interface presented some usability challenges, making it less intuitive for users to navigate complex inventory workflows with ease. As a result, some users required more effort to fully adopt the platform’s capabilities, slowing down its potential impact.
Solution
To support Autone’s global growth, we focused on simplifying workflows, optimizing automation, and creating a scalable design system that allows for seamless future expansions.
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