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Creative & brand strategist with 7+ years of experience translating brand positioning into cohesive visual systems and campaigns. Skilled across branding, content strategy, campaign development, visual communication, and creative direction—driving engagement, consistency, and measurable growth. Experienced in corporate, agency (Singapore), freelance, and social-impact environments. Strengths include building brand guidelines, managing cross-functional collaboration, producing multi-platform content, and delivering end-to-end creative execution from concept to delivery.…Creative & brand strategist with 7+ years of experience translating brand positioning into cohesive visual systems and campaigns. Skilled across branding, content strategy, campaign development, visual communication, and creative direction—driving engagement, consistency, and measurable growth. Experienced in corporate, agency (Singapore), freelance, and social-impact environments. Strengths include building brand guidelines, managing cross-functional collaboration, producing multi-platform content, and delivering end-to-end creative execution from concept to delivery.

Bunga Fitria Setiawan

Brand Strategist, Graphic Designer, Content Strategist, +2

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Creative & brand strategist with 7+ years of experience translating brand positioning into cohesive visual systems and campaigns. Skilled across branding, content strategy, campaign development, visual communication, and creative direction—driving engagement, consistency, and measurable growth. Experienced in corporate, agency (Singapore), freelance, and social-impact environments. Strengths include building brand guidelines, managing cross-functional collaboration, producing multi-platform content, and delivering end-to-end creative execution from concept to delivery.…Creative & brand strategist with 7+ years of experience translating brand positioning into cohesive visual systems and campaigns. Skilled across branding, content strategy, campaign development, visual communication, and creative direction—driving engagement, consistency, and measurable growth. Experienced in corporate, agency (Singapore), freelance, and social-impact environments. Strengths include building brand guidelines, managing cross-functional collaboration, producing multi-platform content, and delivering end-to-end creative execution from concept to delivery.

Available to hire

Creative & brand strategist with 7+ years of experience translating brand positioning into cohesive visual systems and campaigns. Skilled across branding, content strategy, campaign development, visual communication, and creative direction—driving engagement, consistency, and measurable growth.

Experienced in corporate, agency (Singapore), freelance, and social-impact environments. Strengths include building brand guidelines, managing cross-functional collaboration, producing multi-platform content, and delivering end-to-end creative execution from concept to delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Work Experience

Social Media & Content (Freelance) at Self-Employed

August 1, 2024 - January 31, 2026

Planned and executed short-form content based on trends and audience behavior. Managed scripting, editing, and publishing processes. Achieved up to 462K organic views on a single TikTok video and generated 200+ followers from one content piece.

Content Creator at The Swim Starter (Singapore & Indonesia)

August 1, 2024 - January 31, 2026

Supported development of 3 business lines (sports, F&B, merchandise). Contributed to fundraising proposals and campaign materials. Coordinated a charity sports event involving 30+ public figures and supported partnerships with brands and communities. Created visual and social media content to support campaign execution and outreach.

Marketing Designer Associate at PT. Knauf Plasterboard Indonesia

July 1, 2024 - Present

Translated marketing objectives into strategic visual assets across digital and offline channels. Contributed to a 30% increase in interaction rate through campaign-aligned content and supported 15% growth in brand awareness via consistent visual communication. Led implementation of 80% of new branding rollout within 3 months. Designed spatial and educational materials for Knauf Academy to enhance visitor experience. Managed creative execution for 30+ brands across multiple industries by translating brand positioning into cohesive visual systems and campaigns, producing brand guidelines, packaging, social media content, and marketing collaterals, and collaborating with teams to maintain consistency across multi-platform brand touchpoints.

Creative Production (Production Coordinator / Creative Production) at MNC Television Indonesia

December 1, 2023 - July 31, 2024

Supported creative production efforts for broadcast content during the role period, contributing to the overall creative production workflow.

Sales & Business Development (Creative Production Support) at Yayasan Pita Kuning Anak Indonesia

January 1, 2022 - September 30, 2023

Contributed to ideation for 5 television programs and supported production planning and execution. Collaborated with teams to deliver engaging broadcast content for social impact initiatives.