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I'm Bunmi Abiodun, a strategic and creative Social Media and Content Specialist with over 6 years of experience building engaging, data-driven digital campaigns. I excel at turning ideas into measurable results—driving audience growth, recruitment marketing, and brand building across diverse sectors. I thrive in collaborative environments and enjoy turning complex briefs into clear, compelling content plans that align with business goals. I love education and storytelling, and I’m passionate about using digital platforms to reach underrepresented audiences. I’m adept at short-form video, platform-specific content planning, analytics, and community management, with a proactive mindset for continuous learning and improvement.…I'm Bunmi Abiodun, a strategic and creative Social Media and Content Specialist with over 6 years of experience building engaging, data-driven digital campaigns. I excel at turning ideas into measurable results—driving audience growth, recruitment marketing, and brand building across diverse sectors. I thrive in collaborative environments and enjoy turning complex briefs into clear, compelling content plans that align with business goals. I love education and storytelling, and I’m passionate about using digital platforms to reach underrepresented audiences. I’m adept at short-form video, platform-specific content planning, analytics, and community management, with a proactive mindset for continuous learning and improvement.

Bunmi Abiodun

Content Creator, Content Producer, Copywriter, +2

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I'm Bunmi Abiodun, a strategic and creative Social Media and Content Specialist with over 6 years of experience building engaging, data-driven digital campaigns. I excel at turning ideas into measurable results—driving audience growth, recruitment marketing, and brand building across diverse sectors. I thrive in collaborative environments and enjoy turning complex briefs into clear, compelling content plans that align with business goals. I love education and storytelling, and I’m passionate about using digital platforms to reach underrepresented audiences. I’m adept at short-form video, platform-specific content planning, analytics, and community management, with a proactive mindset for continuous learning and improvement.…I'm Bunmi Abiodun, a strategic and creative Social Media and Content Specialist with over 6 years of experience building engaging, data-driven digital campaigns. I excel at turning ideas into measurable results—driving audience growth, recruitment marketing, and brand building across diverse sectors. I thrive in collaborative environments and enjoy turning complex briefs into clear, compelling content plans that align with business goals. I love education and storytelling, and I’m passionate about using digital platforms to reach underrepresented audiences. I’m adept at short-form video, platform-specific content planning, analytics, and community management, with a proactive mindset for continuous learning and improvement.

Available to hire

I’m Bunmi Abiodun, a strategic and creative Social Media and Content Specialist with over 6 years of experience building engaging, data-driven digital campaigns. I excel at turning ideas into measurable results—driving audience growth, recruitment marketing, and brand building across diverse sectors. I thrive in collaborative environments and enjoy turning complex briefs into clear, compelling content plans that align with business goals.

I love education and storytelling, and I’m passionate about using digital platforms to reach underrepresented audiences. I’m adept at short-form video, platform-specific content planning, analytics, and community management, with a proactive mindset for continuous learning and improvement.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Customer Experience & Retention Advisor at GFM Holdings (The Sun)

February 1, 2024 - Present

Handled customer queries via chat, phone, and email. Retained subscriptions through empathetic and solutions-driven communication. Used Salesforce for case tracking, reporting, and GDPR-compliant data management.

Freelance Content Strategist at Digital Square Ltd

January 1, 2023 - Present

Developed content strategies across TikTok, LinkedIn, and Instagram aligned with recruitment and brand goals. Produced short-form videos, carousels, and stories optimised for engagement. Proposed trend-based ideas that increased reach by 35% across client channels. Scheduled content using structured calendars and collaborated with designers, videographers, and growth leads.

Receptionist at Intercontinental London Park Lane (IHG)

January 1, 2022 - January 1, 2023

Provided frontline service to guests, resolving issues with calm professionalism. Personalised experiences using guest insights and skills transferable to community management. Managed records, bookings, and internal communications.

Digital Marketing Manager at Digital Square Ltd

January 1, 2019 - January 1, 2022

Directed social and digital marketing for multiple clients, increasing client retention through audience-focused content. Led strategy and reporting using Google Analytics, Meta Suite, and LinkedIn Insights. Created brand-aligned messaging across social, email, and web platforms. Oversaw community moderation and support client reputation management.

Copywriter at TISV Digital

January 1, 2017 - January 1, 2019

Wrote platform-appropriate copy for social campaigns, web, and advertising. Partnered with creative teams to ensure visual and written alignment. Applied SEO, tone-of-voice strategy, and audience segmentation.

Social Media Associate at Appliso Technologies

January 1, 2014 - January 1, 2016

Managed day-to-day social content and community moderation. Created social calendars and scheduled posts. Monitored performance using Google Analytics and Facebook Insights.

Digital Marketing Intern at Appliso Technologies

January 1, 2013 - January 1, 2014

Supported senior marketers with social campaigns and content planning. Drafted posts and tracked engagement metrics.