Social Media Manager at ARP Digital Marketing

Managed and maintained social media accounts for multiple clients, ensuring consistent brand voice and posting schedules. Planned and executed monthly content calendars aligned with client goals, campaigns, and audience insights. Coordinated and supported content shoots, working closely with creatives and clients to deliver on-brand assets. Collaborated with the Ads Team to align organic content with paid campaigns, supporting overall campaign performance. Monitored engagement metrics and content performance to optimize future posts and improve reach and interaction.

Developed and managed weekly and monthly content calendars for small businesses and personal brands. Created engaging copy, posts, reels, and carousel posts tailored to brand tone and target audience. Scheduled and published content while actively managing comments and direct messages to improve community engagement.

Marketing Assistant at Be Club Lifestyle Hub

Supported digital marketing and social media initiatives to strengthen brand visibility and community engagement. Wrote and published marketing copy across social media platforms, ensuring clarity and brand alignment. Assisted in organizing on-site events, coordinating with partners, merchants, pop-up vendors, and community members. Helped execute campaigns that encouraged audience participation and brand loyalty. Collaborated with the Ads Team to align organic content with paid campaigns, supporting overall campaign performance. Monitored engagement metrics and content performance to optimize future posts and improve reach and interaction.

College Intern at HICAPS Marketing Corporation

Collaborated with the marketing team on campaign planning, event coordination, and execution. Designed social media promotional materials to support marketing initiatives.

Social Media Manager at Freelance / Self-Employed

Developed and managed weekly and monthly content calendars for small businesses and personal brands. Created engaging copy, posts, reels, and carousel posts tailored to brand tone and target audience. Scheduled and published contents while actively managing comments and direct messages to improve community engagement. Analyzed organic performance to identify trends, refine content strategy, and improve engagement rates.