I'm a dynamic and visionary automotive interior designer with over 20 years of experience leading teams in start-ups, production, and advanced-concept studios. I specialize in pushing the boundaries of design and technology, creating innovative, premium solutions with a focus on sustainability. I thrive in environments where collaboration and empathy foster creativity and clear communication. My ultimate goal is to drive sustainability through cutting-edge innovation, creating designs that meet today’s needs but shape the future.

Ben Urwin

I'm a dynamic and visionary automotive interior designer with over 20 years of experience leading teams in start-ups, production, and advanced-concept studios. I specialize in pushing the boundaries of design and technology, creating innovative, premium solutions with a focus on sustainability. I thrive in environments where collaboration and empathy foster creativity and clear communication. My ultimate goal is to drive sustainability through cutting-edge innovation, creating designs that meet today’s needs but shape the future.

Available to hire

I’m a dynamic and visionary automotive interior designer with over 20 years of experience leading teams in start-ups, production, and advanced-concept studios.

I specialize in pushing the boundaries of design and technology, creating innovative, premium solutions with a focus on sustainability. I thrive in environments where collaboration and empathy foster creativity and clear communication. My ultimate goal is to drive sustainability through cutting-edge innovation, creating designs that meet today’s needs but shape the future.

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Language

English
Fluent
French
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Founder at Remote Design Consultancy
March 1, 2021 - November 6, 2025
Founded and led a remote design consultancy supporting prestigious global manufacturers; delivered numerous dynamic projects for ONVO (NIO), BMW, Maserati, Lotus, Pininfarina, Gordon Murray Design, Tata, Ceer, Honqi, Vinfast, and others. Served as interim Chief Interior Designer for ONVO (NIO) and advised on global brand strategies, studio setups, and product direction for startup to market-ready programs.
Interior Designer / Product Strategy Lead at BYTON
December 1, 2019 - December 1, 2019
Led cross-functional teams to shape product strategy for the K-BYTE SUV interior, incorporating consumer insights and aligning with brand vision. Delivered premium interior concepts and helped prepare for SOP. Resulted in a simple cutting-edge architecture and significant cost and emissions improvements.
Lead Designer – Autonomy & Sustainability at BYTON
January 1, 2020 - January 1, 2020
Led a multinational team across Germany and China to explore autonomy and sustainability initiatives for future mobility programs; developed concept MPV directives inspired by Jeremy Rifkin, refitted for second autonomous purpose.
Interior Design Manager / Product Strategist at Geely Geometry-A / Sub-brand
January 1, 2017 - January 1, 2017
Developed product strategy for Geometry-A sub-brand, incorporating customer insights from focus groups and collaborating with marketing, UI/UX engineering, and senior management; championed a cohesive UI/UX and design language; led rapid development of the geometry interior program.
Interior Concept Designer - COOLORAY Interior at Geely
January 1, 2017 - January 1, 2017
Proposed a concise development curve for ColorRay interior. Coordinated UI/UX and engineering collaboration; progressed from concept to A-class showroom-ready visuals within a condensed timeline to avoid revenue loss.
Interior Designer at Toyota – FT-CH / Prius LC A / Avensis Ed2
April 1, 2010 - April 1, 2010
FT-CH interior study presented at Detroit and Paris motor shows (2010). Contributed to Prius cradle-to-grave efforts and LC A emissions considerations; led design direction on Avensis Ed2 (2005–2012).
Lead Designer at Toyota
January 1, 2012 - January 1, 2012
Led cradle-to-grave cradle-to-grave for LC A and emissions-oriented studies; collaborated cross-functionally with marketing and engineering to meet sustainability targets.
Freelance Designer at Makkina / London / Paris / Asia
December 1, 2015 - December 1, 2015
Revived and led high-end bespoke design projects across Asia and Europe, collaborating with leading studios and manufacturers in motorcycle and automobile sectors.
Interior Designer / Product Strategy Consultant at BYTON
December 31, 2019 - December 31, 2019
Led K-BYTE interior strategy for BYTON, partnering closely with senior leadership to shape product strategy based on the K-BYTE philosophy and to streamline the transition from startup to market-ready production. Drove the replacement of MBYTES SUV interior prior to SOP, aligned consumer insights with brand vision, and elevated quality across the interior program. Led cross-functional collaboration with engineering, marketing, and suppliers across Germany and China to ensure feasible, sustainable, and premium solutions. Created early IP concepts and prototypes to inform design directions and supplier selection.
Product Strategy Designer / Interior Designer at Geely
July 1, 2017 - July 1, 2017
Developed product strategy for Geometry-A sub-brand, incorporating consumer insights from focus groups with brand vision, marketing, UI/UX engineering, and senior management. Created a condensed development curve that accelerated launch timing and optimized interior packaging, enabling a new sub-brand architecture. Led cross-disciplinary collaboration to align interior design language with market positioning and sustainability goals.
Temporary Interior Manager at Gordon Murray Associates
July 31, 2015 - July 31, 2015
Led interior design projects, mentored junior designers, and coordinated with engineering and suppliers. Contributed to concept vehicle interiors, managed client communications, and helped shape new studio strategies to support premium, performance-oriented interiors.
Freelance Designer at Makkina (London, UK)
December 31, 2015 - December 31, 2015
Delivered freelance design work for high-end automotive and mobility projects across Asia. Managed design development, mentored junior designers, and contributed IP-driven concepts and supplier coordination while collaborating with cross-functional teams.
Lead Designer at Toyota & Lexus ED2 (Nice, France)
December 31, 2012 - December 31, 2012
Led interior design for the ED2 program; contributed to FT-CH concept and packaging; influenced CO2 footprint reductions and driver engagement; directed design across multiple model platforms including Prius cradle-to-grave LC A proposals, and Avensis second generation initiatives.

Education

MDes Transportation Design (2.1) at Coventry University
January 1, 2000 - January 1, 2004
MDes (Transportation Design) at Coventry University
January 1, 2000 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Software & Internet, Media & Entertainment, Professional Services, Education, Transportation & Logistics, Other