I’m Ciara Boyle, a results-driven brand marketer with 8+ years’ experience shaping and scaling food brands across foodservice and consumer goods. I blend creative storytelling with commercial strategy to deliver campaigns that drive sales, foot traffic, and loyalty—from limited-time menu drops to social-first launches and community activations. Highlights include leading a limited-time dish launch at Hunky Dory that sold over 1,500 dishes in four weeks and generated nearly 400 competition entries, building buzz online and in-store; and delivering a Good Friday Appeal fundraising campaign that raised over $30,000. I’ve launched the plant-based Thryve brand, led Kerry Group rebrands, and overseen end-to-end GTM activation. Off the clock, I’ve completed my first marathon, backpacked Southeast Asia, and recently started By Ciara Jane to pursue more creative work.

Ciara Boyle

I’m Ciara Boyle, a results-driven brand marketer with 8+ years’ experience shaping and scaling food brands across foodservice and consumer goods. I blend creative storytelling with commercial strategy to deliver campaigns that drive sales, foot traffic, and loyalty—from limited-time menu drops to social-first launches and community activations. Highlights include leading a limited-time dish launch at Hunky Dory that sold over 1,500 dishes in four weeks and generated nearly 400 competition entries, building buzz online and in-store; and delivering a Good Friday Appeal fundraising campaign that raised over $30,000. I’ve launched the plant-based Thryve brand, led Kerry Group rebrands, and overseen end-to-end GTM activation. Off the clock, I’ve completed my first marathon, backpacked Southeast Asia, and recently started By Ciara Jane to pursue more creative work.

Available to hire

I’m Ciara Boyle, a results-driven brand marketer with 8+ years’ experience shaping and scaling food brands across foodservice and consumer goods. I blend creative storytelling with commercial strategy to deliver campaigns that drive sales, foot traffic, and loyalty—from limited-time menu drops to social-first launches and community activations.

Highlights include leading a limited-time dish launch at Hunky Dory that sold over 1,500 dishes in four weeks and generated nearly 400 competition entries, building buzz online and in-store; and delivering a Good Friday Appeal fundraising campaign that raised over $30,000. I’ve launched the plant-based Thryve brand, led Kerry Group rebrands, and overseen end-to-end GTM activation. Off the clock, I’ve completed my first marathon, backpacked Southeast Asia, and recently started By Ciara Jane to pursue more creative work.

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Language

English
Fluent

Work Experience

Marketing Manager at Hunky Dory Fish & Chips
January 1, 2025 - Present
Lead the development and execution of overarching brand campaigns and local marketing across 17 locations. Responsible for brand asset development (in-store posters, menus, digital screens), digital advertising, and store-level marketing support. Partner with stores and franchisees to ensure brand consistency while delivering tailored local activations. Build strategic partnerships with local gyms, schools, and community groups to increase visibility and loyalty. Manage social media advertising for reach and ROI and lead the rollout of campaigns for new store openings. Drive community engagement and fundraising initiatives, coordinating with suppliers for co-funded campaigns.
Section Waiter at Teller Brunswick East
June 1, 2024 - October 31, 2024
Part-time customer service role supporting dining operations and guest experience.
Administrative Assistant at Condo Associates
June 1, 2023 - June 30, 2024
Provided administrative support across Accounts Payable and HR; assisted Executive VP of Finance. Prepared monthly financial reports, organized and archived documents, and supported office relocation via digitization of personnel files.
Career Break at Southeast Asia
June 1, 2022 - June 30, 2023
Took a career break to travel and explore opportunities, gaining exposure to diverse food cultures and markets.
Marketing Manager at Thryve by IFFCO
August 1, 2019 - May 31, 2022
Sole marketing lead overseeing brand development, product range launch, packaging development, and marketing strategy. Managed a marketing budget of AUD 1.3M and led ATL/BTL activities, pricing, partnerships, and events. Secured listings in multiple retailers and coordinated high-profile promotions and launch events. Built sustainability-focused campaigns and industry panels, coordinating cross-functional teams to ensure successful product launches.
Brand Manager at Kerry Group
May 1, 2018 - June 30, 2019
Managed sauces portfolio for the Middle East, driving distribution and brand rebranding initiatives. Led cross-functional teams, packaging updates, and regulatory compliance (Saudi FDA) for 500+ SKUs. Contributed to regional brand strategy and led two direct reports.
Assistant Brand Manager at Kerry Foods
August 1, 2016 - May 31, 2018
Managed a portfolio of seven Irish FM CG brands, delivering growth via strategic planning and launches. Led the relaunch of Cheestrings to Strings & Things, oversaw budgeting and stakeholder coordination, and contributed to Ireland business strategy.
Marketing Graduate at Kerry Foods
May 1, 2016 - August 31, 2016
Led strategic planning and execution for a brand portfolio, including budgeting, timelines, and agency coordination. Helped drive successful product launches and cross-functional collaboration with sales and marketing teams.
Section Waiter at Teller
June 1, 2024 - October 1, 2024
Front-of-house role supporting guest service and operations at a Melbourne-area cafe, contributing to a smooth customer experience and team collaboration.
Administrative Assistant at Condominium Associates
June 1, 2023 - June 1, 2024
Part-time administrative support across Accounts Payable, HR, and Finance; prepared monthly financial reports and transitioned HR records to digital systems.
Marketing Manager at Thryve by IFFCO
June 1, 2022 - June 1, 2023
Sole marketing lead; managed brand and product range launch, packaging development, and a $1.3M AUD budget; oversaw ATL/BTL activities, restaurant and trade partnerships, and multiple high-profile launch events.
Brand Manager at Kerry Group (Dubai)
August 1, 2019 - May 1, 2022
Managed the sauces portfolio for Foodservice & Distributor channels; led post-acquisition rebranding, regulatory packaging updates for 500+ SKUs, and cross-functional collaboration to support market expansion.
Assistant Brand Manager at Kerry Foods (Naas)
May 1, 2018 - June 1, 2019
Managed seven Irish FMCG brands; launched new products, relaunched Cheestrings as Strings & Things, and contributed to Ireland business planning.

Education

Bachelor of Science in Business Administration with a Major in Marketing at University of Florida
January 11, 2030 - January 1, 2016
Bachelor of Science in Business Administration with a Major in Marketing at University of Florida
January 1, 2016 - December 29, 2025
Bachelor of Science in Business Administration (Marketing) at University of Florida
January 11, 2030 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Professional Services, Other, Manufacturing, Media & Entertainment
    paper TikTok Content Creation

    https://www.tiktok.com/@hunkydoryfishnchips

    Responsible for launching the new Hunky Dory TikTok Page - creating & scheduling content under 3 pillars: Entertain, Crave, & Community. Entertain focuses on using trending TikTok sounds, Crave on highlighting different menu items, and Community showcasing the Hunky love from all our team members. With 0 spend, several posts have hit over 1,000 views.

    uniE621 Design & Photography - Hunky Dory Fish & Chips
    While working for Hunky Dory I was responsible for creating a variety of brand assets, from small scale posters, menus, email campaigns, and merch, to big-impact items such as packaging, hoarding, and billboards. I did this through a combination of existing brand assets and my own photography, using a mix of editing platforms. I maintained consistent brand identity while delivering key messages and drool-worthy food shots.