I’m Ciara Boyle, a results-driven brand marketer with 8+ years’ experience shaping and scaling food brands across foodservice and consumer goods. I blend creative storytelling with commercial strategy to deliver campaigns that drive sales, foot traffic, and loyalty—from limited-time menu drops to social-first launches and community activations.
Highlights include leading a limited-time dish launch at Hunky Dory that sold over 1,500 dishes in four weeks and generated nearly 400 competition entries, building buzz online and in-store; and delivering a Good Friday Appeal fundraising campaign that raised over $30,000. I’ve launched the plant-based Thryve brand, led Kerry Group rebrands, and overseen end-to-end GTM activation. Off the clock, I’ve completed my first marathon, backpacked Southeast Asia, and recently started By Ciara Jane to pursue more creative work.
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https://www.tiktok.com/@hunkydoryfishnchips
Responsible for launching the new Hunky Dory TikTok Page - creating & scheduling content under 3 pillars: Entertain, Crave, & Community. Entertain focuses on using trending TikTok sounds, Crave on highlighting different menu items, and Community showcasing the Hunky love from all our team members. With 0 spend, several posts have hit over 1,000 views.
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