The role requires a highly organized and adaptable profile capable of comprehensively managing the client’s Marketing and Advertising needs, covering both digital and trade initiatives. Key responsibilities include: 1. Managing the planning, scheduling, and publishing of social media content for multiple brands, using editorial calendars and campaign workflows to ensure consistent and timely communication. 2. Developing high-quality written content—copy, captions, scripts, and marketing materials—tailored to each platform’s objectives and the shopper’s needs. 3. Coordinating internal and external teams, facilitating communication, preparing agendas, and tracking feedback to ensure alignment in campaign execution. 4. Organizing timelines, deliverables, and approvals, ensuring the proper implementation of digital and trade marketing activities across different areas. 5. Analyzing performance metrics and preparing clear reports with actionable insights that support commercial decision-making and results optimization. This has given me experience in digital content and media management, mass-media advertising, POP materials and activations, product management at the point of sale, as well as event planning and supervision.

Assistant Account Manager & Copywriter at BBDO Ecuador

June 14, 2023 - December 9, 2023

I have worked on several projects directly related to Trade Marketing, primarily focused on point-of-sale (POS) advertising: * Localization of ATL/BTL campaigns for the retail channel, adapting messages and visuals for different types of shoppers. * Development of POP materials (wobblers, stoppers, shelf strips, displays) and adaptation according to store format. * Coordination of in-store activations: promoters, sampling, and temporary modules. * Design of assets for promotions and bundles negotiated with retail chains, including materials for e-commerce. * Visual audits and photographic reports to verify visibility and execution compliance. * Support for product launches with shopper-oriented materials. * Creation of materials for the sales force (presentations, catalogs, and technical sheets). In addition to this, I have gained extensive promotional experience in BTL and digital media to drive store traffic. I have also planned events adjacent to the point of sale and activations aimed at generating foot traffic and stimulating product turnover. These experiences have allowed me to understand the dynamics of the point of sale and how communication influences sales to achieve sell-out targets.