Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a strategic leader in influencer marketing, public relations, and talent management with 10+ years of cross-functional experience driving brand credibility, customer loyalty, and measurable business growth across Egypt and the UAE. I build authentic creator partnerships that deliver strong results, including 300% ROAS on Meta ads and +150% YoY organic ecommerce traffic, through data-informed, culturally resonant strategies.…I am a strategic leader in influencer marketing, public relations, and talent management with 10+ years of cross-functional experience driving brand credibility, customer loyalty, and measurable business growth across Egypt and the UAE. I build authentic creator partnerships that deliver strong results, including 300% ROAS on Meta ads and +150% YoY organic ecommerce traffic, through data-informed, culturally resonant strategies.

ADHAM MOHAMMED

Influencer Marketing Manager, Marketing Strategist, Content Strategist, +7





I am a strategic leader in influencer marketing, public relations, and talent management with 10+ years of cross-functional experience driving brand credibility, customer loyalty, and measurable business growth across Egypt and the UAE. I build authentic creator partnerships that deliver strong results, including 300% ROAS on Meta ads and +150% YoY organic ecommerce traffic, through data-informed, culturally resonant strategies.…I am a strategic leader in influencer marketing, public relations, and talent management with 10+ years of cross-functional experience driving brand credibility, customer loyalty, and measurable business growth across Egypt and the UAE. I build authentic creator partnerships that deliver strong results, including 300% ROAS on Meta ads and +150% YoY organic ecommerce traffic, through data-informed, culturally resonant strategies.

Available to hire

I am a strategic leader in influencer marketing, public relations, and talent management with 10+ years of cross-functional experience driving brand credibility, customer loyalty, and measurable business growth across Egypt and the UAE.

I build authentic creator partnerships that deliver strong results, including 300% ROAS on Meta ads and +150% YoY organic ecommerce traffic, through data-informed, culturally resonant strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Fluent

Work Experience

Event Organizer at Freelance

January 1, 2026 - Present

Plan and execute corporate galas, brand activations, and private gatherings with full ownership of budget, logistics, vendor coordination, and on-site execution.

Head of Influencer Marketing - Public Relations & Talent Management at Freelance / Strategic Consulting – Dubai, UAE

January 1, 2023 - Present

Lead end-to-end influencer strategies for global platforms (TikTok, Twitch, Kick, Kwai, BigO, micro-influencers); align campaigns with PR objectives, product launches, and crisis communications. Built and managed long-term relationships with 50+ creators across MEN A, Europe, and North America; partnerships with agencies like CAA, UTA, and WME. Drove 300% ROAS on Meta ad campaigns and +150% YoY organic traffic for ecommerce clients through integrated influencer, SEO, and email strategies. Implemented performance framework tracking sentiment shift, conversion lift, and earned media value; ensured 100% compliance with advertising regulations and platform disclosure rules.

Digital Marketing Strategist (Freelance) at Freelance

January 1, 2023 - Present

Execute full-funnel digital campaigns using Google Ads, Meta Ads, SEO, email automation, and social media, achieving measurable ROI for startups and SMEs; conduct deep-dive content research on cultural trends and consumer behavior; build dashboards tracking CAC, LTV, engagement, and channel efficiency using Google Analytics 4 and Looker Studio.

CRM Specialist at Etisalat Egypt – Smart Village

January 1, 2020 - December 31, 2022

Revamped loyalty and retention programs, increasing customer retention by 35% through personalized service journeys aligned with revenue goals; used Siebel CRM to track interactions, predict churn risks, and coordinate cross-team follow-ups, improving CSAT and NPS scores.

Customer Service Representative → Team Lead at Etisalat Egypt – Smart Village

January 1, 2017 - December 31, 2019

Resolved 1,000+ complex customer inquiries via phone, email, and chat with >95% satisfaction rate; identified recurring pain points to contribute to product improvements; recognized for top performance in response time, accuracy, and empathy.

Medical & Aesthetic Contracts Specialist at Abadin Pharmaceutical Trading

January 1, 2014 - December 31, 2015

Managed end-to-end contracting for pharmaceutical and aesthetic partnerships, ensuring legal compliance and commercial viability; drafted and negotiated agreements with distributors and service providers, reducing contractual disputes by 40%.