ADHAM MOHAMMED

Available to hire

I am a strategic leader in influencer marketing, public relations, and talent management with 10+ years of cross-functional experience driving brand credibility, customer loyalty, and measurable business growth across…

About

I am a strategic leader in influencer marketing, public relations, and talent management with 10+ years of cross-functional experience driving brand credibility, customer loyalty, and measurable business growth across Egypt and the UAE.

I build authentic creator partnerships that deliver strong results, including 300% ROAS on Meta ads and +150% YoY organic ecommerce traffic, through data-informed, culturally resonant strategies.

  • 11 years' experience
  • Joined October 2025

Languages

  • ArabicFluent
  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Education
  • Other
  • Telecommunications
  • Gaming
  • Consumer Goods
  • Healthcare

More experts in Dubai, United Arab Emirates

Work experience· 6 roles

Event Organizer · FreelanceJan 2026 – Present · 11 mos

Plan and execute corporate galas, brand activations, and private gatherings with full ownership of budget, logistics, vendor coordination, and on-site execution.

Digital Marketing Strategist (Freelance) · FreelanceJan 2023 – Present · 3 yrs 11 mos

Execute full-funnel digital campaigns using Google Ads, Meta Ads, SEO, email automation, and social media, achieving measurable ROI for startups and SMEs; conduct deep-dive content research on cultural trends and consumer behavior; build dashboards tracking CAC, LTV, engagement, and channel efficiency using Google Analytics 4 and Looker Studio.

Head of Influencer Marketing - Public Relations & Talent Management · Freelance / Strategic Consulting – Dubai, UAEJan 2023 – Present · 3 yrs 11 mos

Lead end-to-end influencer strategies for global platforms (TikTok, Twitch, Kick, Kwai, BigO, micro-influencers); align campaigns with PR objectives, product launches, and crisis communications. Built and managed long-term relationships with 50+ creators across MEN A, Europe, and North America; partnerships with agencies like CAA, UTA, and WME. Drove 300% ROAS on Meta ad campaigns and +150% YoY organic traffic for ecommerce clients through integrated influencer, SEO, and email strategies. Implemented performance framework tracking sentiment shift, conversion lift, and earned media value; ensured 100% compliance with advertising regulations and platform disclosure rules.

CRM Specialist · Etisalat Egypt – Smart VillageJan 2020 – Dec 2022 · 3 yrs
Customer Service Representative → Team Lead · Etisalat Egypt – Smart VillageJan 2017 – Dec 2019 · 3 yrs
Medical & Aesthetic Contracts Specialist · Abadin Pharmaceutical TradingJan 2014 – Dec 2015 · 2 yrs

Education

Law (LLB) · Faculty of Law2030 – 2013
Product Management Certification · Sprints.ai – Dubai2030 – 2025
Digital Marketing Certification · Sprints.ai – Dubai2030 – 2025

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