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I am a strategic leader in influencer marketing, public relations, and talent management with 10+ years of cross-functional experience driving brand credibility, customer loyalty, and measurable business growth across Egypt and the UAE. I build authentic creator partnerships that deliver strong results, including 300% ROAS on Meta ads and +150% YoY organic ecommerce traffic, through data-informed, culturally resonant strategies.…I am a strategic leader in influencer marketing, public relations, and talent management with 10+ years of cross-functional experience driving brand credibility, customer loyalty, and measurable business growth across Egypt and the UAE. I build authentic creator partnerships that deliver strong results, including 300% ROAS on Meta ads and +150% YoY organic ecommerce traffic, through data-informed, culturally resonant strategies.

ADHAM MOHAMMED

Content Creator, Influencer Marketing Manager, Brand Strategist, +4

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I am a strategic leader in influencer marketing, public relations, and talent management with 10+ years of cross-functional experience driving brand credibility, customer loyalty, and measurable business growth across Egypt and the UAE. I build authentic creator partnerships that deliver strong results, including 300% ROAS on Meta ads and +150% YoY organic ecommerce traffic, through data-informed, culturally resonant strategies.…I am a strategic leader in influencer marketing, public relations, and talent management with 10+ years of cross-functional experience driving brand credibility, customer loyalty, and measurable business growth across Egypt and the UAE. I build authentic creator partnerships that deliver strong results, including 300% ROAS on Meta ads and +150% YoY organic ecommerce traffic, through data-informed, culturally resonant strategies.

Available to hire

I am a strategic leader in influencer marketing, public relations, and talent management with 10+ years of cross-functional experience driving brand credibility, customer loyalty, and measurable business growth across Egypt and the UAE.

I build authentic creator partnerships that deliver strong results, including 300% ROAS on Meta ads and +150% YoY organic ecommerce traffic, through data-informed, culturally resonant strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Fluent

Work Experience

Content Researcher at Freelance

January 1, 2025 - Present

Led research initiatives to gather and organize information content, conducted thorough topic research, performed meticulous fact-checking, and translated findings into accessible formats to support content creation for books and editors. Identified key insights and trends to inform content strategies.

Digital Marketing at Independent / Self-Employed

June 1, 2023 - Present

Gained 500+ hours across SEO, paid ads (Google Ads, Meta), social media, email marketing automation, and analytics (Google Analytics, Looker Studio). Executed end-to-end campaigns across multiple channels and built hands-on experience with testing and optimization.

Influencer Marketing Head; Public Relations; Talent Management at Freelance

January 1, 2023 - Present

Led integrated influencer strategy, built and maintained talent relationships, managed outreach with creators, agents, and agencies. Aligned influencer efforts with PR initiatives, built authentic partnerships, and led negotiations to forge strategic collaborations.

Customer Relationship Management (CRM) at Etisalat UAE

January 1, 2022 - October 12, 2025

Implemented and managed CRM programs to understand customer needs, improve communication, and drive retention. Collaborated with sales and service teams to optimize customer journeys and engagement.

Customer Service Representative at Etisalat UAE

January 1, 2020 - Present

Handled customer inquiries across channels, supported order status, returns, exchanges, and billing questions. Escalated complex issues to appropriate teams and maintained detailed records of customer interactions.

Content Researcher at Freelance / Self-employed

January 1, 2025 - Present

Spearheaded research initiatives to gather and organize information content, supporting robust content creation efforts. Conducted thorough research on diverse topics, performed meticulous fact-checking, and compiled findings into accessible formats. Interpreted insights to identify trends and recommended content strategies.

Digital Marketing at Self-employed / Freelance

June 1, 2023 - Present

Gained hands-on experience across SEO, paid ads, social media, email marketing automation, and analytics. Built proficiency with Google Analytics, Looker Studio, and A/B testing platforms, and earned certifications in core digital marketing disciplines.

Influencer Marketing Head at Freelance

January 1, 2023 - Present

Strategic leader integrating talent management, public relations, and influencer marketing to build authentic brand partnerships. Focused on real human connection, cultural relevance, and results-driven campaigns; built and led high-performing teams; bridged PR and influencer narratives; measured ROI and translated insights into future strategies.

CRM at Etisalat UAE

January 1, 2022 - October 12, 2025

Hands-on CRM experience, developing and maintaining long-term client relationships. Understood customer needs, provided timely and personalized support, and collaborated with sales and service teams to improve communication, satisfaction, and retention using CRM tools.

Customer Service Representative at Etisalat UAE

January 1, 2020 - October 12, 2025

Handled customer inquiries across channels, assisted with orders and returns, troubleshooted issues, escalated complex cases, and maintained detailed records to ensure accurate case management and timely resolutions.

Content Researcher - Freelance at Freelance

January 1, 2025 - Present

Spearheaded research initiatives to gather and organise information content, supporting robust content creation for books, editors, and other stakeholders. Conducted thorough research on diverse topics, including news, trends, and industry developments. Executed meticulous fact-checking and verification processes to ensure data accuracy and credibility. Compiled and structured research findings into accessible formats (spreadsheets, documents). Interpreted and analysed findings to identify key insights and emerging trends. Recommended content creation strategies based on research outcomes. Maintained currency with industry trends to deliver relevant and timely research.

Digital Marketing at Freelance / Independent

June 1, 2023 - Present

Gained 500+ hours of hands-on digital marketing across SEO (technical audits to on-page tweaks and keyword research), paid ads (Google Ads, Meta), social media, email marketing automation, and analytics. Analyzed performance with Google Analytics and Looker Studio; conducted A/B testing and optimization. Collaborated with cross-functional teams to drive ROI and improve campaign effectiveness across multiple channels.

Influencer Marketing Head | Public Relations | Talent Management at Freelance

January 1, 2023 - Present

Led influencer strategy, talent management, and PR initiatives to build authentic brand partnerships. Developed and executed global campaigns aligned with brand story and business goals. Cultivated long-term relationships with creators, agents, and agencies, approaching collaborations as strategic partnerships rather than simple media buys. Integrated influencer efforts into PR initiatives to boost earned media and brand relevance.

Customer Relationship Management (CRM) at Etisalat UAE

January 1, 2022 - October 12, 2025

Built and maintained long-term relationships with clients; understood needs, provided timely and personalized support; managed follow-ups and interactions using CRM tools to improve communication, customer satisfaction, retention, and growth.

Event Organizer at Freelance

January 1, 2026 - Present

Plan and execute corporate galas, brand activations, and private gatherings with full ownership of budget, logistics, vendor coordination, and on-site execution.

Head of Influencer Marketing - Public Relations & Talent Management at Freelance / Strategic Consulting – Dubai, UAE

January 1, 2023 - Present

Lead end-to-end influencer strategies for global platforms (TikTok, Twitch, Kick, Kwai, BigO, micro-influencers); align campaigns with PR objectives, product launches, and crisis communications. Built and managed long-term relationships with 50+ creators across MEN A, Europe, and North America; partnerships with agencies like CAA, UTA, and WME. Drove 300% ROAS on Meta ad campaigns and +150% YoY organic traffic for ecommerce clients through integrated influencer, SEO, and email strategies. Implemented performance framework tracking sentiment shift, conversion lift, and earned media value; ensured 100% compliance with advertising regulations and platform disclosure rules.

Digital Marketing Strategist (Freelance) at Freelance

January 1, 2023 - Present

Execute full-funnel digital campaigns using Google Ads, Meta Ads, SEO, email automation, and social media, achieving measurable ROI for startups and SMEs; conduct deep-dive content research on cultural trends and consumer behavior; build dashboards tracking CAC, LTV, engagement, and channel efficiency using Google Analytics 4 and Looker Studio.

CRM Specialist at Etisalat Egypt – Smart Village

January 1, 2020 - December 31, 2022

Revamped loyalty and retention programs, increasing customer retention by 35% through personalized service journeys aligned with revenue goals; used Siebel CRM to track interactions, predict churn risks, and coordinate cross-team follow-ups, improving CSAT and NPS scores.

Customer Service Representative → Team Lead at Etisalat Egypt – Smart Village

January 1, 2017 - December 31, 2019

Resolved 1,000+ complex customer inquiries via phone, email, and chat with >95% satisfaction rate; identified recurring pain points to contribute to product improvements; recognized for top performance in response time, accuracy, and empathy.

Medical & Aesthetic Contracts Specialist at Abadin Pharmaceutical Trading

January 1, 2014 - December 31, 2015

Managed end-to-end contracting for pharmaceutical and aesthetic partnerships, ensuring legal compliance and commercial viability; drafted and negotiated agreements with distributors and service providers, reducing contractual disputes by 40%.