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I’m a creative storyteller and digital strategist with 10+ years’ experience producing SEO-driven content, shaping content strategies and managing digital projects. Highly organized and detail-focused, I’m a natural multi tasker who communicates clearly and works confidently in fast-paced, remote environments. With specialist expertise in the travel sector, I’ve developed destination guides, itineraries and editorial content for global brands including Hotels.com, TripAdvisor and The Sun.…I’m a creative storyteller and digital strategist with 10+ years’ experience producing SEO-driven content, shaping content strategies and managing digital projects. Highly organized and detail-focused, I’m a natural multi tasker who communicates clearly and works confidently in fast-paced, remote environments. With specialist expertise in the travel sector, I’ve developed destination guides, itineraries and editorial content for global brands including Hotels.com, TripAdvisor and The Sun.

Clare Mellor

Writer, Content Designer, Copywriter, +2

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I’m a creative storyteller and digital strategist with 10+ years’ experience producing SEO-driven content, shaping content strategies and managing digital projects. Highly organized and detail-focused, I’m a natural multi tasker who communicates clearly and works confidently in fast-paced, remote environments. With specialist expertise in the travel sector, I’ve developed destination guides, itineraries and editorial content for global brands including Hotels.com, TripAdvisor and The Sun.…I’m a creative storyteller and digital strategist with 10+ years’ experience producing SEO-driven content, shaping content strategies and managing digital projects. Highly organized and detail-focused, I’m a natural multi tasker who communicates clearly and works confidently in fast-paced, remote environments. With specialist expertise in the travel sector, I’ve developed destination guides, itineraries and editorial content for global brands including Hotels.com, TripAdvisor and The Sun.

Available to hire

I’m a creative storyteller and digital strategist with 10+ years’ experience producing SEO-driven content, shaping content strategies and managing digital projects. Highly organized and detail-focused, I’m a natural multi tasker who communicates clearly and works confidently in fast-paced, remote environments.

With specialist expertise in the travel sector, I’ve developed destination guides, itineraries and editorial content for global brands including Hotels.com, TripAdvisor and The Sun.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Copyeditor at adidas

September 1, 2025 - Present

Copyedited e-commerce product descriptions for adidas. Ensuring content adheres to strict editorial brand guidelines. Producing content in brand tone of voice and US/GB English.

Digital Travel Writer at Expedia - Hotels.com

March 1, 2023 - Present

Generating original content for Go Guides on Hotels.com, an Expedia website. Creating SEO-driven destination guides to improve organic visibility and support travel bookings. Ensuring content is in line with the Expedia editorial style guidelines and brand tone of voice.

Digital Journalist at The Sun Online (Sun Selects)

September 1, 2019 - October 1, 2023

Researching and writing original SEO content to increase traffic to The Sun UK website, with monthly audience of 30M. Crafting compelling product reviews and buying guides that supported affiliate revenue growth in multiple sectors (including parenting, fashion, health and tech). Optimizing legacy content using Google Analytics and Trends data to extend content lifecycle and boost ranking. Link building for Sun Partner, My Voucher Codes, by optimizing links in existing content to boost search visibility. Maintaining high editorial standards while meeting tight deadlines.

Digital Travel Writer at The Sun Travel Online

July 1, 2018 - July 1, 2019

Creating SEO-driven travel content that improved organic visibility and affiliate revenue for The Sun Travel. Driving advertising revenue with impactful content driven by keyword research and competitor analysis. Collaborating with partners to produce content aligned with business goals, user intent and SEO best practices. Developing editorial guidelines and brand tone of voice for a new product launch to ensure consistency across digital platforms.

Content Manager at Vue Entertainment

July 1, 2010 - December 1, 2014

Promoted from Digital Content & Campaigns Manager to Digital Manager in 2011. Implementing multi-channel campaigns across web, email, social and mobile platforms. Managing freelancers and agencies to deliver on-brand, high-quality content on schedule. Leading the SEO strategy and achieving first place organic search ranking for our sector’s highest volume keywords. Using Google Analytics, competitor analysis and trends data to monitor and refine content performance.

Web Manager at Rough Guides & DK Eyewitness Travel Guides (Penguin Books UK)

May 1, 2003 - July 1, 2010

Producing high-performing long-form and short-form content for websites, social media and e-newsletters. Developing and implementing digital marketing strategies including PPC and organic SEO. Increasing affiliate revenue by improving recruitment and retention.