Working across campaign and e-commerce for beauty and fashion brands including John Lewis, Anthropologie, Boden, Braun, Susanne Kaufmann, Space NK, Lumity Life, Wildsmith Skin, Trinny London, and M&S Beauty. Experienced in directing and capturing women’s, men’s, and children’s fashion imagery, ensuring collaboration and clear communication across studios and teams. Shapes how brands look, feel, and speak across channels and international markets through strong visual identity alignment. Partners with studio producers, stylists, graphic designers, and marketing teams to produce content that performs creatively and commercially. Provides consistent shoot direction aligned with brand styling standards and guidelines, adapts to different cultural contexts and trends, and performs QC for e-commerce photography. Creates storyboards to communicate concepts clearly, directs video for stills and model imagery, and uses Capture One with strong knowledge of the Adobe Suite while researching

Lead Photographer & Content Creator at Sarah Chapman

Led end-to-end studio and lifestyle photography production, including high-end product shots, clinical “Face to Formula” imagery, and campaign visuals. Provided creative direction to junior creators, illustrators, and freelance editors to keep all content aligned with the Skinesis brand voice. Developed and executed a multimedia social content strategy focused on scroll-stopping video for Instagram and TikTok. Collaborated with the Head of Brand Marketing to translate seasonal promotions and product launches into assets for email marketing and paid digital ads. Managed post-production workflows, overseeing retouching and video editing to maintain a consistent “clinical glow” aesthetic. Implemented innovation such as AI-driven creative tools and AR filters to support the brand’s luxury beauty positioning.

Fashion Photographer at John Lewis

Produced high-quality fashion and beauty campaigns with strong command of photographic processes and lighting techniques. Ensured brand and style guidelines were followed, tested seasonal lighting and composition to keep content fresh and consistent, and managed volume and agreed shot counts while maintaining attention to detail. Provided clear direction to the post-production team regarding any required retouching or manipulation. Educated and supported freelance studio staff during required out-of-studio processes, created freelancer shoot guides for still life and model photography, and liaised with home teams to keep guides consistent. Planned varied photography sessions for assistants and peers, followed production schedules while flexing as needed, and improved processes for quality and efficiency. Collaborated with Content Design Managers to achieve John Lewis brand look and feel, mentored studio assistants, and created photography for multiple media formats including print, dig