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I am a Senior Brand Designer with 10+ years of experience shaping visual identities, building scalable brand systems, and working cross-functionally. I specialize in art direction, brand strategy, and campaign development for SaaS and developer-focused brands. I enjoy guiding stakeholders, mentoring junior designers, and creating human-centered design across digital, print, and experiential platforms. I thrive in collaborative environments and love turning complex brand challenges into clear, compelling visual systems. My work spans digital experiences, print collateral, and experiential branding, always anchored in a human-centered approach and measurable impact for clients and teams.…I am a Senior Brand Designer with 10+ years of experience shaping visual identities, building scalable brand systems, and working cross-functionally. I specialize in art direction, brand strategy, and campaign development for SaaS and developer-focused brands. I enjoy guiding stakeholders, mentoring junior designers, and creating human-centered design across digital, print, and experiential platforms. I thrive in collaborative environments and love turning complex brand challenges into clear, compelling visual systems. My work spans digital experiences, print collateral, and experiential branding, always anchored in a human-centered approach and measurable impact for clients and teams.

Richard Sanchez

Art Director, Brand Designer, Graphic Designer, +4

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I am a Senior Brand Designer with 10+ years of experience shaping visual identities, building scalable brand systems, and working cross-functionally. I specialize in art direction, brand strategy, and campaign development for SaaS and developer-focused brands. I enjoy guiding stakeholders, mentoring junior designers, and creating human-centered design across digital, print, and experiential platforms. I thrive in collaborative environments and love turning complex brand challenges into clear, compelling visual systems. My work spans digital experiences, print collateral, and experiential branding, always anchored in a human-centered approach and measurable impact for clients and teams.…I am a Senior Brand Designer with 10+ years of experience shaping visual identities, building scalable brand systems, and working cross-functionally. I specialize in art direction, brand strategy, and campaign development for SaaS and developer-focused brands. I enjoy guiding stakeholders, mentoring junior designers, and creating human-centered design across digital, print, and experiential platforms. I thrive in collaborative environments and love turning complex brand challenges into clear, compelling visual systems. My work spans digital experiences, print collateral, and experiential branding, always anchored in a human-centered approach and measurable impact for clients and teams.

Available to hire

I am a Senior Brand Designer with 10+ years of experience shaping visual identities, building scalable brand systems, and working cross-functionally. I specialize in art direction, brand strategy, and campaign development for SaaS and developer-focused brands. I enjoy guiding stakeholders, mentoring junior designers, and creating human-centered design across digital, print, and experiential platforms.

I thrive in collaborative environments and love turning complex brand challenges into clear, compelling visual systems. My work spans digital experiences, print collateral, and experiential branding, always anchored in a human-centered approach and measurable impact for clients and teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Brand Designer (Contract) at Articulate

August 1, 2024 - January 1, 2025

Built a structured illustration and image library, enabling a scalable system that saved design hours and produced 150+ blog images per year without direct design support. Led event design production and environmental branding for conferences and activations, extending the visual identity across signage, stage graphics, and large-format print. Partnered with cross-functional marketing, events, and sales teams to ensure cohesive brand storytelling across digital, print, and experiential touchpoints.

Senior Brand Designer at Hover Inc.

January 1, 2023 - October 1, 2023

Executed campaigns across paid channels, achieving a 30% reduction in CAC and shortening payback periods. Designed product launch landing pages used in A/B testing, boosting conversions, and created a presentation that helped secure a $5.7M bid. Crafted email campaigns with marketing, driving 22% trial penetration within three months. Produced biweekly newsletters that increased user revenue by 11.4%, generating $1.04M in additional revenue.

Senior Graphic Designer / Art Director at Independent

February 1, 2019 - January 1, 2023

Led branding and design projects for clients including Blue Cross Blue Shield, Rhodes Enterprises, Credit Human, and Equality Texas, elevating brand visibility and campaign effectiveness. Collaborated with marketing, copy, and development teams to deliver campaigns, collateral, and communications that supported growth. Designed brand identities and CPG packaging for clients including Thanks Danks Beef Jerky, WTF Brewing, and Tipala’s Cha, strengthening their market presence.

Art Director at Greatest Common Factory

March 1, 2017 - February 1, 2019

Directed a $1M rebranding initiative, overseeing the full rebrand process and rollout for Empirical Foods and its sister brands (Noble Valley Meats, Jen’s), while concurrently overseeing creative direction and campaign development for a range of B2B and B2C client projects. Art directed and produced photoshoots end to end, leading photographers, food stylists, wardrobe, and location scouts to deliver on-brand creative assets that met client goals and deadlines. Created multi-channel campaigns and branding for Tecovas Boots, SafeAuto Insurance, Equality Texas, and A+ Federal Credit Union.

Graphic Designer at MCGARRAH-JESSEE

July 1, 2015 - September 1, 2016

Delivered high-profile design work for global clients including YETI, Costa Del Mar, Shiner Brewery, Whataburger, and Frost Bank, collaborating closely with creative teams to bring campaigns to life.