My focus is simple: to help you grow your brand, boost engagement, and turn followers into loyal customers. I do this by creating data-driven social media strategies that connect with your audience and deliver measurable results. I approach social media management with both creativity and strategy — combining storytelling, content planning, and analytics to build a consistent online presence that drives real business growth. What I Do Social media strategy and content planning Page management (Instagram, Facebook, LinkedIn, TikTok, X, and Pinterest) Engagement growth and community building Social media advertising and A/B testing Brand storytelling and content creation Analytics, performance tracking, and optimization…

modupe

5.0 (1 review)

My focus is simple: to help you grow your brand, boost engagement, and turn followers into loyal customers. I do this by creating data-driven social media strategies that connect with your audience and deliver measurable results. I approach social media management with both creativity and strategy — combining storytelling, content planning, and analytics to build a consistent online presence that drives real business growth. What I Do Social media strategy and content planning Page management (Instagram, Facebook, LinkedIn, TikTok, X, and Pinterest) Engagement growth and community building Social media advertising and A/B testing Brand storytelling and content creation Analytics, performance tracking, and optimization…

Available to hire

My focus is simple: to help you grow your brand, boost engagement, and turn followers into loyal customers. I do this by creating data-driven social media strategies that connect with your audience and deliver measurable results.

I approach social media management with both creativity and strategy — combining storytelling, content planning, and analytics to build a consistent online presence that drives real business growth.

What I Do
Social media strategy and content planning
Page management (Instagram, Facebook, LinkedIn, TikTok, X, and Pinterest)
Engagement growth and community building
Social media advertising and A/B testing
Brand storytelling and content creation

Analytics, performance tracking, and optimization

See more

Language

English
Fluent
French
Intermediate

Work Experience

CRO Specialist at BrightPath Digital Agency
June 3, 2025 - August 26, 2025
At BrightPath, I lead conversion optimization projects for eCommerce and SaaS clients. My work involves analyzing user behavior with heatmaps and session recordings, running A/B tests, and improving landing page performance. I collaborated with design and marketing teams to increase client conversion rates by up to 45% through data-driven design and persuasive copy improvements.
Funnel Optimization Manager at GrowthWave Marketing
August 5, 2025 - October 9, 2025
I managed full customer journeys for multiple online brands, optimizing funnels from ad click to checkout. I identified drop-off points, refined CTAs, and built A/B tests to improve sales flow efficiency. Through iterative testing and automation, I helped reduce cart abandonment by 30% and raised average order value across campaigns.
Digital Marketing Analyst at Nova Brand Studio
May 8, 2024 - February 3, 2025
I supported the marketing team by tracking performance metrics, interpreting analytics data, and identifying growth opportunities. This role helped me build a strong foundation in testing, data analysis, and UX principles — skills I now apply to conversion optimization and digital strategy projects.
Custom High-Converting Sales Page in GoHighLevel at C2 Paint
October 28, 2025 - November 3, 2025
I designed and built a high-converting sales page in GoHighLevel for a client, focusing on lead generation and seamless user experience. My work included: Creating a visually appealing layout optimized for conversions Adding clear call-to-action buttons to drive sales or lead capture Integrating with email marketing and automation workflows for follow-ups Ensuring mobile responsiveness and fast page loading for all devices Aligning copy and design with the client’s brand identity and target audience The result was a professional, fully functional sales page that increased engagement, captured leads efficiently, and improved overall sales performance.
Custom Quiz Result Pages Setup in Octane AI for Shopify at C2 Paint
November 5, 2025 - November 8, 2025
I created custom result pages for an Octane AI color quiz for a Shopify client, ensuring a seamless user experience and smooth integration with email marketing. My work included: Designing 6 visually engaging result pages corresponding to the client’s curated color palettes Implementing logic rules so each quiz answer correctly matched the right palette Ensuring the pages worked with Klaviyo integration for email follow-ups Optimizing layout and content to clearly communicate results and encourage user engagement This setup allowed the client to automatically deliver personalized quiz results to users, improving both lead capture and customer satisfaction.
Custom Quiz-to-Email Automation with Octane AI & Klaviyo for Shopify at C2 Paint
November 7, 2025 - November 10, 2025
I designed and implemented a complete quiz-to-email workflow for a Shopify client using Octane AI and Klaviyo. The project involved: Setting up quiz logic to match users to one of six curated color palettes Adding email capture opt-in within the quiz to collect leads Connecting Octane AI with Klaviyo to send quiz results automatically Creating personalized emails with palette-specific landing page links Testing and verifying the automated flow to ensure correct delivery This solution improved user engagement by ensuring every quiz participant received a customized, automated follow-up, enhancing lead capture and user experience.

Education

B.Sc at Cape Peninsula University of Technology (CPUT)
March 9, 2021 - November 9, 2025
I studied physics

Qualifications

Analytics & Testing Tools
September 9, 2025 - November 9, 2025
Skilled in Google Analytics, Hotjar, Crazy Egg, Optimizely, and Google Optimize for tracking, split testing, and conversion reporting.
Data Interpretation
November 9, 2025 - November 9, 2025
Identify friction points, analyze performance trends, and translate insights into measurable improvements.

Industry Experience

Agriculture & Mining, Consumer Goods, Energy & Utilities, Financial Services, Education
    uniE621 Custom High-Converting Sales Page in GoHighLevel
    I designed and built a high-converting sales page in GoHighLevel for a client, focusing on lead generation and seamless user experience. My work included: Creating a visually appealing layout optimized for conversions Adding clear call-to-action buttons to drive sales or lead capture Integrating with email marketing and automation workflows for follow-ups Ensuring mobile responsiveness and fast page loading for all devices Aligning copy and design with the client’s brand identity and target audience The result was a professional, fully functional sales page that increased engagement, captured leads efficiently, and improved overall sales performance. photo logo graphicdesigner branding illustrator webdesigner designer…
    uniE621 Custom Quiz Result Pages Setup in Octane AI for Shopify
    I created custom result pages for an Octane AI color quiz for a Shopify client, ensuring a seamless user experience and smooth integration with email marketing. My work included: Designing 6 visually engaging result pages corresponding to the client’s curated color palettes Implementing logic rules so each quiz answer correctly matched the right palette Ensuring the pages worked with Klaviyo integration for email follow-ups Optimizing layout and content to clearly communicate results and encourage user engagement This setup allowed the client to automatically deliver personalized quiz results to users, improving both lead capture and customer satisfaction. sales marketing marketing automation social media manger social media freelancer digital marketer photo logo graphicdesigner branding illustrator webdesigner designer…
    uniE621 Custom Quiz Result Pages Setup in Octane AI for Shopify
    I created custom result pages for an Octane AI color quiz for a Shopify client, ensuring a seamless user experience and smooth integration with email marketing. My work included: Designing 6 visually engaging result pages corresponding to the client’s curated color palettes Implementing logic rules so each quiz answer correctly matched the right palette Ensuring the pages worked with Klaviyo integration for email follow-ups Optimizing layout and content to clearly communicate results and encourage user engagement This setup allowed the client to automatically deliver personalized quiz results to users, improving both lead capture and customer satisfaction. sales marketing marketing automation social media manger social media freelancer digital marketer branding illustrator webdesigner designer photo logo graphicdesigner…
    uniE621 Welcome Series Email for Coaching Brand
    Created a three-step welcome email sequence introducing new subscribers to the brand’s core offers and social media platforms. The design used a clean aesthetic, brand-consistent colors, and mobile-friendly formatting to enhance readability and engagement. My Role: Email Marketing Specialist built the template in GoHighLevel, optimized subject lines, and structured the email flow to improve onboarding engagement. photo logo graphicdesigner branding illustrator webdesigner designer email marketing…
    uniE621 E-commerce Abandoned Cart Email Template
    This email template was designed to re-engage customers who left items in their cart without completing their purchase. It features a personalized subject line, engaging visuals, and a compelling CTA that boosted conversions by 32%. The copy tone was warm, persuasive, and tailored to encourage urgency without being pushy. photo logo graphicdesigner branding illustrator webdesigner designer…