Koffie is a fictional Dutch-inspired coffee brand designed to bring the charm of local European cafés to Ontario, specifically imagined for cozy shopfronts in London and Stratford. The identity centers around a simple wordmark logo resembling the top view of a coffee cup, paired with a warm, inviting palette of dark navy, brown, orange, and yellow.
The coffee cup design is limited to two Pantone colours and features a playful logo pattern with a custom tagline, supported by a realistic 3D mockup. For the coffee bag, a chalk-textured illustration was developed using a layered black base and custom Photoshop brushes to simulate a hand-drawn effect. The illustration depicts Stratford’s storefronts, with Koffie as the vibrant focal point surrounded by cooler-toned shops to create visual depth and contrast. Characters like a cyclist and a businessman carrying takeaway cups add a sense of life and storytelling to the scene. The coffee bag combines vibrant tones—yellows, purples, blues, and reds—with a dreamy, steamy sky to convey warmth, community, and Dutch charm. The final deliverables also include a store sign designed to match the brand’s cozy, approachable personality,…Koffie is a fictional Dutch-inspired coffee brand designed to bring the charm of local European cafés to Ontario, specifically imagined for cozy shopfronts in London and Stratford. The identity centers around a simple wordmark logo resembling the top view of a coffee cup, paired with a warm, inviting palette of dark navy, brown, orange, and yellow.
The coffee cup design is limited to two Pantone colours and features a playful logo pattern with a custom tagline, supported by a realistic 3D mockup. For the coffee bag, a chalk-textured illustration was developed using a layered black base and custom Photoshop brushes to simulate a hand-drawn effect. The illustration depicts Stratford’s storefronts, with Koffie as the vibrant focal point surrounded by cooler-toned shops to create visual depth and contrast. Characters like a cyclist and a businessman carrying takeaway cups add a sense of life and storytelling to the scene. The coffee bag combines vibrant tones—yellows, purples, blues, and reds—with a dreamy, steamy sky to convey warmth, community, and Dutch charm. The final deliverables also include a store sign designed to match the brand’s cozy, approachable personality, making Koffie feel like a lived-in part of the neighbourhood. Explore the project more on my portfolio at https://www.twine.net/signinWWWWWWWWKoffie is a fictional Dutch-inspired coffee brand designed to bring the charm of local European cafés to Ontario, specifically imagined for cozy shopfronts in London and Stratford. The identity centers around a simple wordmark logo resembling the top view of a coffee cup, paired with a warm, inviting palette of dark navy, brown, orange, and yellow.
The coffee cup design is limited to two Pantone colours and features a playful logo pattern with a custom tagline, supported by a realistic 3D mockup. For the coffee bag, a chalk-textured illustration was developed using a layered black base and custom Photoshop brushes to simulate a hand-drawn effect. The illustration depicts Stratford’s storefronts, with Koffie as the vibrant focal point surrounded by cooler-toned shops to create visual depth and contrast. Characters like a cyclist and a businessman carrying takeaway cups add a sense of life and storytelling to the scene. The coffee bag combines vibrant tones—yellows, purples, blues, and reds—with a dreamy, steamy sky to convey warmth, community, and Dutch charm. The final deliverables also include a store sign designed to match the brand’s cozy, approachable personality, …
