I have worked in the entertainment and marketing industries for the past 20 years. I have a passion for creating experiences and connecting people with brands. I have skills in live performance, marketing, event production, business development, sales, and brand management.

Cat Shell

I have worked in the entertainment and marketing industries for the past 20 years. I have a passion for creating experiences and connecting people with brands. I have skills in live performance, marketing, event production, business development, sales, and brand management.

Available to hire

I have worked in the entertainment and marketing industries for the past 20 years. I have a passion for creating experiences and connecting people with brands. I have skills in live performance, marketing, event production, business development, sales, and brand management.

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Work Experience

Palm Beach Market Manager at Brēz Feel Good Tonics
August 1, 2025 - February 1, 2026
Led market activation for Brēz Feel Good Tonics across Palm Beach County, establishing presence in on- and off-premise accounts. Secured features, menu placements, and brand awareness through account and distributor relationships. Contributed to sales growth and expansion through targeted marketing, collaborations, and outreach.
Business Development Manager at Aragon Artists, Miami, FL
April 1, 2020 - December 1, 2023
Developed and nurtured new business relationships with luxury event planners and venues nationwide. Represented agency at professional networking events and industry membership associations. Conducted comprehensive social media outreach, resulting in increased followers and sales leads.
South Florida Brand Manager at Teeling Irish Whiskey c/o TEAM Enterprises
August 1, 2018 - November 1, 2019
Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences. Managed budget allocation and resource utilization to maximize marketing ROI. Analyzed and reported KPIs to validate and demonstrate success of marketing tactics.
South Florida Brand Manager at Sailor Jerry c/o Momentum Worldwide
June 1, 1998 - August 1, 2002
Managed key accounts from Jupiter to Key West. Built relationships with hospitality management and distributor sales reps. Conducted staff trainings, consumer tastings, and secured menu placements/price features.

Education

Bachelors Degree at University of Florida
January 11, 2030 - May 19, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Consumer Goods