Chloe French

Led creative strategy across multi-channel marketing campaigns, ensuring content aligned with brand positioning and business objectives while resonating with target audiences. Directed high-level campaign and social shoots, overseeing art direction from concept and moodboarding through production and delivery. Managed a cross-disciplinary creative and marketing team, fostering collaboration and driving engagement and brand growth. Developed and governed brand identity systems, creating guidelines for consistent storytelling across digital, print, and experiential platforms. Streamlined project timelines and creative workflows, coordinating with stakeholders to deliver high-quality work on time and on budget. Redesigned Shopify web experience in collaboration with external agency to reinforce brand vision and improve user journeys, retention, and conversions. Built strong partnerships with stylists and salon collaborators to produce authentic content. Created assets across print, digita

Directed creative strategy across multi-channel campaigns and social shoots, overseeing art direction from concept to production. Ensured alignment with brand positioning and business goals while driving engagement and brand growth. Managed a cross-disciplinary creative and marketing team, maintaining high design standards and providing actionable feedback. Coordinated timelines and workflows across departments to deliver on brief, on time, and on budget. Led Shopify optimizations in collaboration with external agency to improve user journeys and conversions. Built partnerships with stylists and salon collaborators to expand brand visibility. Produced print, digital, and social assets for campaigns and brand initiatives. Conducted visual trend research and competitor analysis to keep branding relevant. Built and managed email campaigns in Klaviyo, including segmentation and automation.

Interpreted detailed creative briefs to develop digital content aligned with brand goals and campaign objectives. Designed point-of-sale assets tailored for salon environments to boost brand visibility in high-traffic areas.