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Hey, I’m Chloe French—a Creative Lead who loves turning brands into compelling visual stories. I thrive guiding cross-functional teams through end-to-end creative processes and shaping multi-channel campaigns that land across digital and print. I’m known for my glass-half-full mindset, collaborative approach, and relentless pursuit of design excellence. I enjoy building strong partnerships with stylists, agencies, and stakeholders to deliver work that is not only beautiful but also impactful and on brief.…Hey, I’m Chloe French—a Creative Lead who loves turning brands into compelling visual stories. I thrive guiding cross-functional teams through end-to-end creative processes and shaping multi-channel campaigns that land across digital and print. I’m known for my glass-half-full mindset, collaborative approach, and relentless pursuit of design excellence. I enjoy building strong partnerships with stylists, agencies, and stakeholders to deliver work that is not only beautiful but also impactful and on brief.

Chloe French

Brand Designer, Digital Marketer, Graphic Designer, +5

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Hey, I’m Chloe French—a Creative Lead who loves turning brands into compelling visual stories. I thrive guiding cross-functional teams through end-to-end creative processes and shaping multi-channel campaigns that land across digital and print. I’m known for my glass-half-full mindset, collaborative approach, and relentless pursuit of design excellence. I enjoy building strong partnerships with stylists, agencies, and stakeholders to deliver work that is not only beautiful but also impactful and on brief.…Hey, I’m Chloe French—a Creative Lead who loves turning brands into compelling visual stories. I thrive guiding cross-functional teams through end-to-end creative processes and shaping multi-channel campaigns that land across digital and print. I’m known for my glass-half-full mindset, collaborative approach, and relentless pursuit of design excellence. I enjoy building strong partnerships with stylists, agencies, and stakeholders to deliver work that is not only beautiful but also impactful and on brief.

Available to hire

Hey, I’m Chloe French—a Creative Lead who loves turning brands into compelling visual stories. I thrive guiding cross-functional teams through end-to-end creative processes and shaping multi-channel campaigns that land across digital and print. I’m known for my glass-half-full mindset, collaborative approach, and relentless pursuit of design excellence.

I enjoy building strong partnerships with stylists, agencies, and stakeholders to deliver work that is not only beautiful but also impactful and on brief.

Skills

Experience Level

Expert

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Intermediate

Language

Work Experience

Creative Lead at SWAY HAIR EXTENSIONS

February 1, 2024 - Present

Led creative strategy across multi-channel marketing campaigns, ensuring content aligned with brand positioning and business objectives while resonating with target audiences. Directed high-level campaign and social shoots, overseeing art direction from concept and moodboarding through production and delivery. Managed a cross-disciplinary creative and marketing team, fostering collaboration and driving engagement and brand growth. Developed and governed brand identity systems, creating guidelines for consistent storytelling across digital, print, and experiential platforms. Streamlined project timelines and creative workflows, coordinating with stakeholders to deliver high-quality work on time and on budget. Redesigned Shopify web experience in collaboration with external agency to reinforce brand vision and improve user journeys, retention, and conversions. Built strong partnerships with stylists and salon collaborators to produce authentic content. Created assets across print, digita

Senior Graphic Designer at SWAY HAIR EXTENSIONS

September 1, 2023 - February 29, 2024

Directed creative strategy across multi-channel campaigns and social shoots, overseeing art direction from concept to production. Ensured alignment with brand positioning and business goals while driving engagement and brand growth. Managed a cross-disciplinary creative and marketing team, maintaining high design standards and providing actionable feedback. Coordinated timelines and workflows across departments to deliver on brief, on time, and on budget. Led Shopify optimizations in collaboration with external agency to improve user journeys and conversions. Built partnerships with stylists and salon collaborators to expand brand visibility. Produced print, digital, and social assets for campaigns and brand initiatives. Conducted visual trend research and competitor analysis to keep branding relevant. Built and managed email campaigns in Klaviyo, including segmentation and automation.

Graphic Designer at SWAY HAIR EXTENSIONS

December 1, 2022 - September 1, 2023

Interpreted detailed creative briefs to develop digital content aligned with brand goals and campaign objectives. Designed point-of-sale assets tailored for salon environments to boost brand visibility in high-traffic areas.

Brand Marketing & Ecommerce Executive at FASHION HUB GLOBAL

October 1, 2021 - December 1, 2022

Created desktop and mobile-optimised homepage content for FHG and client websites using Adobe Photoshop and InDesign, driven by product launches and trend insights. Designed and scheduled daily email marketing campaigns via Mailchimp and Klaviyo, tailored to each client’s platform and audience. Collaborated with the E-commerce Assistant to craft brand-specific copy, ensuring alignment with each client’s tone and goals.

Print On Demand Supervisor at CATALYST GLOBAL LTD.

July 1, 2020 - August 1, 2021

Ensured products met quality control standards before distribution. Identified and resolved production issues promptly, adhering to internal action plans. Managed supplier inventory and maintained accurate product tracking. Oversaw invoicing and client records, ensuring accuracy in reporting and documentation. Maintained clear cross-department communication to align expectations and streamline operations.

Marketing & Social Media Intern at ANGELEYE

July 1, 2020 - August 1, 2021

Supported marketing and social media initiatives; assisted with content creation and scheduling; aided in inventory and client records management; maintained clear communication across departments to align expectations.