I'm a communication designer and graphic designer with over four years of experience creating visual brand identities and social media content for diverse clients. I enjoy turning ideas into clear, cohesive visuals and collaborating with multidisciplinary teams to elevate brand storytelling. I’m passionate about empathy-driven design and strategic thinking, always seeking fresh concepts and consistent visual language across digital and print. I thrive in collaborative environments and pay meticulous attention to detail to deliver high-quality results.

Catalina Valbuena Santana

I'm a communication designer and graphic designer with over four years of experience creating visual brand identities and social media content for diverse clients. I enjoy turning ideas into clear, cohesive visuals and collaborating with multidisciplinary teams to elevate brand storytelling. I’m passionate about empathy-driven design and strategic thinking, always seeking fresh concepts and consistent visual language across digital and print. I thrive in collaborative environments and pay meticulous attention to detail to deliver high-quality results.

Available to hire

I’m a communication designer and graphic designer with over four years of experience creating visual brand identities and social media content for diverse clients. I enjoy turning ideas into clear, cohesive visuals and collaborating with multidisciplinary teams to elevate brand storytelling.

I’m passionate about empathy-driven design and strategic thinking, always seeking fresh concepts and consistent visual language across digital and print. I thrive in collaborative environments and pay meticulous attention to detail to deliver high-quality results.

See more

Language

Spanish; Castilian
Fluent
German
Intermediate
English
Intermediate

Work Experience

Junior Art Director at McCann Colombia (formerly MullenLowe SSP3 Colombia)
March 1, 2025 - April 1, 2026
Contributed to the development of brand identities, social media graphic content, and the conceptualization and execution of advertising campaigns. Collaborated on multidisciplinary projects that resulted in integrated campaigns, increasing efficiency and visual impact.
Graphic Designer (Volunteer) at Europahaus Marienberg
June 1, 2024 - February 1, 2025
Developed graphic pieces and visual content for retail and social media, supporting digital communication strategies for multiple brands. Proposed and implemented visual updates and graphic line refreshes while maintaining consistency with brand identity and communication goals.
Graphic Designer at Internationales Haus Sonnenberg
August 1, 2023 - May 1, 2024
Enhanced the brand’s visual identity through graphic design and visual communication strategies. Supported Instagram content strategy and developed new visual materials. Strengthened and standardized the visual identity, creating greater cohesion and consistency across internal communications, marketing materials, and infrastructure.
Graphic Designer at Bocalab
July 1, 2021 - December 1, 2022
Designed graphic pieces and visual content for retail and social media, supporting digital communication strategies for multiple brands. Proposed and implemented visual updates and graphic line refreshes while maintaining consistency with brand identity and communication goals.

Education

Bachelor’s Degree in Communication Design at Universidad El Bosque
January 1, 2018 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Other