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I’m a senior marketing leader focused on growth strategy, demand generation, and brand development across B2B and B2C environments. I’ve led integrated, multi-channel programs—from always-on lifecycle marketing to performance media and content—designed to accelerate customer acquisition, revenue, and long-term customer relationships. Most recently as Chief Marketing Officer for POD Network/STEMconnector (fractional), I’ve built national campaigns and partnership marketing programs while leading a remote marketing team. Previously, I scaled marketing systems and teams at Kasasa, led multichannel demand generation for Harte Hanks, and helped drive customer acquisition and brand awareness at Aquasana—bringing a hands-on, analytics-informed approach to marketing execution and marketing technology.…I’m a senior marketing leader focused on growth strategy, demand generation, and brand development across B2B and B2C environments. I’ve led integrated, multi-channel programs—from always-on lifecycle marketing to performance media and content—designed to accelerate customer acquisition, revenue, and long-term customer relationships. Most recently as Chief Marketing Officer for POD Network/STEMconnector (fractional), I’ve built national campaigns and partnership marketing programs while leading a remote marketing team. Previously, I scaled marketing systems and teams at Kasasa, led multichannel demand generation for Harte Hanks, and helped drive customer acquisition and brand awareness at Aquasana—bringing a hands-on, analytics-informed approach to marketing execution and marketing technology.

Chris (CW) Warwick

Pro

Marketing Strategist, Brand Strategist, Digital Marketer, +7

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I’m a senior marketing leader focused on growth strategy, demand generation, and brand development across B2B and B2C environments. I’ve led integrated, multi-channel programs—from always-on lifecycle marketing to performance media and content—designed to accelerate customer acquisition, revenue, and long-term customer relationships. Most recently as Chief Marketing Officer for POD Network/STEMconnector (fractional), I’ve built national campaigns and partnership marketing programs while leading a remote marketing team. Previously, I scaled marketing systems and teams at Kasasa, led multichannel demand generation for Harte Hanks, and helped drive customer acquisition and brand awareness at Aquasana—bringing a hands-on, analytics-informed approach to marketing execution and marketing technology.…I’m a senior marketing leader focused on growth strategy, demand generation, and brand development across B2B and B2C environments. I’ve led integrated, multi-channel programs—from always-on lifecycle marketing to performance media and content—designed to accelerate customer acquisition, revenue, and long-term customer relationships. Most recently as Chief Marketing Officer for POD Network/STEMconnector (fractional), I’ve built national campaigns and partnership marketing programs while leading a remote marketing team. Previously, I scaled marketing systems and teams at Kasasa, led multichannel demand generation for Harte Hanks, and helped drive customer acquisition and brand awareness at Aquasana—bringing a hands-on, analytics-informed approach to marketing execution and marketing technology.

Available to hire

Austin, United States

I’m a senior marketing leader focused on growth strategy, demand generation, and brand development across B2B and B2C environments. I’ve led integrated, multi-channel programs—from always-on lifecycle marketing to performance media and content—designed to accelerate customer acquisition, revenue, and long-term customer relationships.

Most recently as Chief Marketing Officer for POD Network/STEMconnector (fractional), I’ve built national campaigns and partnership marketing programs while leading a remote marketing team. Previously, I scaled marketing systems and teams at Kasasa, led multichannel demand generation for Harte Hanks, and helped drive customer acquisition and brand awareness at Aquasana—bringing a hands-on, analytics-informed approach to marketing execution and marketing technology.

Skills

Experience Level

Expert

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Intermediate

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Language

Work Experience

Owner at Ranch 101 Flowers

January 1, 2021 - Present

Built and marketed a seasonal floral business serving weddings, events, consumers, and retail partners. Managed operations across two growing locations in Austin and Elgin, Texas.

Director of Marketing at Kasasa

June 1, 2020 - June 1, 2020

Directed brand marketing and demand generation for consumer fintech banking programs.

Chief Marketing Officer at POD Network / STEMconnector (Fractional)

February 1, 2019 - Present

Led marketing strategy, brand development, demand generation, communications, digital initiatives, and partnership marketing for a workforce-development organization and STEMconnector. Managed a remote marketing team executing brand marketing and B2B lead generation for STEMconnector clients including Fortune 500 companies, colleges/universities, government, and non-profits. Developed and executed national multi-channel STEM awareness campaigns with major partners (e.g., P&G/Olay, Abbott Laboratories, Intel, Corteva Agriscience, PepsiCo, Walmart). Focused on integrated campaigns, lifecycle communications, and partnership-driven growth.

Vice President Marketing at Pod Network | STEMconnector

February 1, 2019 - March 30, 2024

Provided marketing leadership and led STEM Connector initiatives for STEM fueled Fortune 500 companies, organizations and colleges/postsecondary institutions

Senior Vice President, Marketing at Kasasa

January 1, 2017 - January 1, 2023

Led a marketing team of 20+ digital marketing specialists delivering high-performing campaigns for 500+ community banks and credit unions, consistently generating $6M+ in annual marketing revenue. Developed turnkey branding and multi-channel marketing solutions spanning the customer lifecycle and leveraged marketing automation for personalized, always-on communications. Managed multi-channel programs including print, direct mail, email, radio, video, digital display, SEO, SEM, and social media.

Director of Marketing at Harte Hanks

January 1, 2017 - January 1, 2017

Led marketing strategy, branding and demand generation for a professional services agency.

Chief Marketing Officer at Aquasana

November 1, 2015 - November 1, 2015

Built and led multi-channel marketing organization, product positioning, and growth initiatives.

Director of Marketing at Harte Hanks

March 1, 2015 - January 1, 2017

Directed marketing communications and demand generation for a global marketing services agency providing multichannel strategy, data/analytics, print/fulfillment/logistics, and digital delivery. Responsibilities included digital and traditional marketing, MAP/Eloqua, website development/UX/CRO, SEM/SEO, sales enablement, public/analyst relations, and social/corporate communications. Managed an 8-person team, global team members, and agency relationships on behalf of the marketing group.

Director of Marketing at Aquasana

November 1, 2012 - November 1, 2015

Led marketing and PR initiatives to drive new customer acquisition and build brand awareness. Managed channels including print advertising, direct mail, event marketing, DRTV, radio, and social media. Built Austin business partnerships to promote the Aquasana brand and managed a direct marketing program driving $1.5M+ in annual sales.

Chief Marketing Officer at CXO Strategies

November 1, 2012 - November 1, 2012

Directed marketing strategy and senior-level initiatives for clients and internal teams.

Independent Marketing Consultant

January 1, 2010 - Present

Advised organizations on growth strategy, brand positioning, demand generation, digital marketing, and communications. Developed marketing plans, websites, sales materials, content programs, and customer acquisition campaigns on a part-time/project-based basis.

Chief Marketing Officer at CXO Strategies

January 1, 2010 - November 1, 2012

Developed and implemented marketing strategies for a diverse client portfolio across food service, e-commerce/retail, restaurants, wine, online gaming, and technology/software. Specialized in web design/development, content creation, social media management, graphic design, advertising, customer relationship management, and search marketing.

General Manager at HomeAway

December 1, 2009 - December 1, 2009

Oversaw U.S. operations and performance across marketing and guest acquisition functions.

Vice President Marketing at Dun & Bradstreet

February 1, 2009 - February 1, 2009

Led marketing strategy, demand generation and cross-functional collaboration to drive growth.

General Manager, HomeAway U.S. at HomeAway

January 1, 2009 - December 31, 2009

Owned daily operations for the largest online vacation rentals marketplace for property owners and travelers worldwide. Responsible for 40+ team members, site merchandising, SEO/traffic growth, owner and traveler marketing, sales, and customer support. Accountable for P&L and contributed to 85% year-over-year increase in traffic to HomeAway.com and 27% year-over-year revenue growth in 2009.

Director of Customer Development at Bath & Body Works

October 1, 2004 - October 1, 2004

Led customer development and CRM initiatives, integrating loyalty programs and targeted campaigns.

Vice President, Marketing at Dun & Bradstreet (Hoover’s Online)

January 1, 2004 - January 1, 2009

Drove growth for Hoover’s Online through customer acquisition, retention, and product development, including creation of a customer-centric database and comprehensive cross-channel performance metrics. Optimized paid search and the free website experience, increasing online conversion by 53%. Integrated campaigns delivered 200%+ year-over-year growth in gross leads. Led a team of 18 marketing professionals and achieved world-class employee satisfaction and workplace culture scores.

Vice President Marketing at Travelocity

October 1, 2003 - October 1, 2003

Directed marketing programs and database marketing initiatives to optimize acquisition, retention and revenue.

Director of Customer Development at Bath & Body Works

January 1, 2003 - January 1, 2004

Developed and delivered customer communications including direct mail, email, and in-store promotions. Built direct marketing and in-store programs to exceed transaction and sales goals across 3,000+ retail locations and 12 flagship stores.

Director Database Marketing at Meredith Corporation

July 1, 2001 - July 1, 2001

Directed data-driven database marketing initiatives, segmentation, and analytics to optimize direct marketing campaigns.

Vice President, Marketing at Travelocity

January 1, 2001 - January 1, 2003

Led CRM system implementation, data enhancement, and program development. Launched marketing campaigns focused on customer conversion and cross-sell, increasing booking response rates by 100%+.

Director, Database Marketing at Meredith Corporation

January 1, 1990 - January 1, 2001

Developed new business opportunities for licensing the Better Homes and Gardens® brand. Managed magazine subscription model and order processing/fulfillment operations for Marlboro Country Store, one of the first large-scale customer loyalty programs in consumer goods.

Education

Bachelor of Arts in Media Arts Education at University of Arizona

August 1, 1986 - May 15, 1990

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Non-Profit Organization, Financial Services, Education