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I am a creative leader with deep experience at the intersection of art and strategy, specializing in illustration, advertising, and new product development. I love crafting visual stories that captivate audiences, strengthen brand presence, and drive growth. With a sharp eye for design and storytelling, I thrive on building strong, collaborative relationships and guiding creative projects from initial concept through final execution. My expertise spans a range of areas including print production, Adobe Creative Suite, licensing artwork, children's publishing, and high-impact campaigns. I’m passionate about using creativity to connect with people and make a meaningful impact in marketing and visual storytelling.…I am a creative leader with deep experience at the intersection of art and strategy, specializing in illustration, advertising, and new product development. I love crafting visual stories that captivate audiences, strengthen brand presence, and drive growth. With a sharp eye for design and storytelling, I thrive on building strong, collaborative relationships and guiding creative projects from initial concept through final execution. My expertise spans a range of areas including print production, Adobe Creative Suite, licensing artwork, children's publishing, and high-impact campaigns. I’m passionate about using creativity to connect with people and make a meaningful impact in marketing and visual storytelling.

Colleen Wall

Illustrator, Art Director, Children’s Book Illustrator

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I am a creative leader with deep experience at the intersection of art and strategy, specializing in illustration, advertising, and new product development. I love crafting visual stories that captivate audiences, strengthen brand presence, and drive growth. With a sharp eye for design and storytelling, I thrive on building strong, collaborative relationships and guiding creative projects from initial concept through final execution. My expertise spans a range of areas including print production, Adobe Creative Suite, licensing artwork, children's publishing, and high-impact campaigns. I’m passionate about using creativity to connect with people and make a meaningful impact in marketing and visual storytelling.…I am a creative leader with deep experience at the intersection of art and strategy, specializing in illustration, advertising, and new product development. I love crafting visual stories that captivate audiences, strengthen brand presence, and drive growth. With a sharp eye for design and storytelling, I thrive on building strong, collaborative relationships and guiding creative projects from initial concept through final execution. My expertise spans a range of areas including print production, Adobe Creative Suite, licensing artwork, children's publishing, and high-impact campaigns. I’m passionate about using creativity to connect with people and make a meaningful impact in marketing and visual storytelling.

Available to hire

I am a creative leader with deep experience at the intersection of art and strategy, specializing in illustration, advertising, and new product development. I love crafting visual stories that captivate audiences, strengthen brand presence, and drive growth. With a sharp eye for design and storytelling, I thrive on building strong, collaborative relationships and guiding creative projects from initial concept through final execution.

My expertise spans a range of areas including print production, Adobe Creative Suite, licensing artwork, children’s publishing, and high-impact campaigns. I’m passionate about using creativity to connect with people and make a meaningful impact in marketing and visual storytelling.

Skills

Illustration

Advertising Illustration

Branding

Adobe InDesign

Business Card

Experience Level

Illustration

Expert

Advertising Illustration

Expert

Branding

Expert

Adobe InDesign

Expert

Business Card

Expert

Childrens Book Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Art Director at M&T Bank

March 1, 2025 - July 24, 2025

Worked on team-focused projects to generate brand awareness through technical proficiency, market analysis, and consumer insights. Provided art direction for advertisements, brochures, folders, and marketing collateral aligning with brand standards. Collaborated on multiple projects while managing time-sensitive deadlines. Developed educational marketing campaigns to launch new products and created visually appealing learning materials distributed to investors, clients, and internal employees. Responsible for rebranding and designing The Wilmington Trust SmartChoices quarterly newsletter and redesigning the annual M&T Bank holiday card. Created marketing materials for The Annual M&T Bank Plaza Summer Concert Series including banners, signage, posters, and advertisements.

Senior Art Director at M&T Bank

March 1, 2025 - July 24, 2025

Worked on team-focused projects to generate brand awareness using technical proficiency, competitive market analysis, and knowledge of consumers, investors, and commercial banking. Provided art direction for advertisements, brochures, folders, and related collateral to match brand standards. Managed multiple projects collaboratively while meeting tight deadlines. Developed educational marketing campaigns for new products and created visually appealing learning materials for investors, clients, and employees. Led rebranding efforts and redesigns including The Wilmington Trust SmartChoices newsletter and the M&T Bank holiday card. Created marketing content for The Annual M&T Bank Plaza Summer Concert Series, including banners, signage, posters, and advertisements.