I'm a passionate visual merchandiser and graphic designer based in New York City. With years of experience in creating immersive displays and impactful designs, I love helping brands tell their stories through visual mediums. My journey has allowed me to work with various companies, such as Warner Brothers Discovery, each shaping my understanding of customer engagement. When I’m not designing, you’ll often find me exploring the vibrant art scene of NYC or working on freelance projects that challenge my creativity. I enjoy collaborating with clients and turning their visions into beautiful realities, always seeking to enhance the customer experience through design.…

Caryn Rafi

I'm a passionate visual merchandiser and graphic designer based in New York City. With years of experience in creating immersive displays and impactful designs, I love helping brands tell their stories through visual mediums. My journey has allowed me to work with various companies, such as Warner Brothers Discovery, each shaping my understanding of customer engagement. When I’m not designing, you’ll often find me exploring the vibrant art scene of NYC or working on freelance projects that challenge my creativity. I enjoy collaborating with clients and turning their visions into beautiful realities, always seeking to enhance the customer experience through design.…

Available to hire

I’m a passionate visual merchandiser and graphic designer based in New York City. With years of experience in creating immersive displays and impactful designs, I love helping brands tell their stories through visual mediums. My journey has allowed me to work with various companies, such as Warner Brothers Discovery, each shaping my understanding of customer engagement.

When I’m not designing, you’ll often find me exploring the vibrant art scene of NYC or working on freelance projects that challenge my creativity. I enjoy collaborating with clients and turning their visions into beautiful realities, always seeking to enhance the customer experience through design.

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Language

English
Fluent

Work Experience

Visual Merchandiser Associate at Warner Bros. Discovery
January 1, 2025 - Present
Develop and execute planograms for in-store layouts and window displays to optimize product visibility and storytelling. Curate and maintain immersive displays, props, and signage to enhance customer engagement.
Lead Seasonal Designer at Plant Fantasies Inc.
September 1, 2023 - December 1, 2023
Coordinated teams for each location, packed necessary products, and monitored team progress to optimize efficiency. Streamlined operations and team management through inventory control and personnel selection.
Retail Operations & Visual Manager at KC Arts Supplies Inc
June 1, 2015 - December 1, 2019
Engaged with customers to understand their projects and budget limits, offering tailored recommendations on art supplies, and providing guidance for optimal results.
Graphic Designer - Freelance at How to be a Redhead
January 1, 2013 - April 1, 2013
Utilized Adobe Creative Suite tools to create impactful designs for various projects, incorporating typography effectively to enhance messaging.
Assistant Visual Merchandiser - Freelance at Anthropologie
May 1, 2012 - October 1, 2013
Collaborated closely with a team to develop innovative visual displays. Managed multiple decoration projects independently and effectively maximized impact while adhering to budgetary considerations.
Graphic Design & Illustrator at Self-Employed
January 1, 2020 - Present
Freelance graphic design and illustration services including brand identities, logos, apparel graphics, and production-ready assets; end-to-end project management and delivery.
Retail Operations Manager at KC Arts Supplies Inc
June 1, 2015 - December 1, 2019
Drove customer engagement, oversaw store presentation, merchandising, inventory control, and purchasing decisions.

Education

Bachelor of Arts at School of Visual Arts
January 1, 2008 - May 1, 2012
Bachelor of Arts in Graphic Design at School of Visual Arts
January 11, 2030 - May 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Agriculture & Mining, Professional Services