Available to hire
I’m a Senior Product Designer with 10+ years of experience designing complex B2B platforms across fintech, telecom, aviation, virtualization and enterprise operations. I focus on turning behavioural insights and operational ambiguity into clear and usable products, combining UX strategy, research and scalable design systems to simplify deep professional workflows.
I thrive in cross-functional teams, turning strategy into tangible design outcomes, delivering measurable improvements in adoption, onboarding and reduced error rates while keeping users at the center.
Experience Level
Language
Turkish
Fluent
English
Advanced
Work Experience
Senior Product Designer at The Cho Design (Self-Employed)
October 1, 2024 - November 27, 2025Led product design for Sybelle, a network virtualization platform, delivering intuitive features and validating them through usability tests (heuristic evaluation score 7.9/10). Introduced design thinking into discovery, clarified initial requirements and aligned with PMs, contributing to roadmaps and design systems to support scalable, user-friendly outcomes.
Senior Product Designer at BTS Labs
May 1, 2025 - May 1, 2025Led product design for Sibelle, a network virtualization platform, improving feature discoverability and usability. Conducted user tests and heuristic evaluations to validate design decisions (heuristic score 7.9/10). Facilitated agile ceremonies and aligned design work with sprint cycles.
Senior Product Designer at Pixelate Creative (Freelance)
September 1, 2024 - September 1, 2024Designed mobile and web interfaces for a yacht rental platform, applying end-to-end work-flow expertise to booking journeys and refining information architecture. Created user journeys for an insurance platform and advised on a loyalty app’s UI, improving usability and accessibility.
Senior Product Designer at TAV Technologies
March 1, 2024 - March 1, 2024Contributed to aviation product development through benchmarking, user visits and usability testing with 80% task completion, shaping clearer requirements. Facilitated Design Ops workshops, worked with Scrum teams, maintained a design system and supported innovation in smart airport services.
Senior UX Designer at Amaris Istanbul
December 1, 2021 - December 1, 2021Consulted for a leading Turkish telecoms company on design initiatives. Led MVP design for a low-code/no-code platform, shaping first-phase workflows and validating adoption with early user testing. Designed web and mobile applications for a Business Project Management platform and contributed to Design Ops practices to streamline processes.
Digital Art Director at Manastır Istanbul
November 1, 2018 - November 1, 2018Applied UX/UI practices learned at university to real projects, developing and presenting concept ideas to clients, and guiding creative teams to deliver engaging visuals and interfaces.
Education
Bachelor's Degree in Interactive Media Design at Yildiz Technical University
January 1, 2011 - January 1, 2015Qualifications
Industry Experience
Software & Internet, Financial Services, Telecommunications, Transportation & Logistics, Professional Services
Experience Level
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