Hi, I’m Caitlin Woo, a graphic designer based in Edinburgh with a strong focus on branding and visual direction across print, digital, and social content. With a BDes in Graphic Design and an MSc in Creative Advertising, I enjoy turning ideas into clear, engaging visuals—whether that’s helping develop brand identities for independent clients or producing on-brand promotional materials for hospitality businesses.…

Caitlin W

Hi, I’m Caitlin Woo, a graphic designer based in Edinburgh with a strong focus on branding and visual direction across print, digital, and social content. With a BDes in Graphic Design and an MSc in Creative Advertising, I enjoy turning ideas into clear, engaging visuals—whether that’s helping develop brand identities for independent clients or producing on-brand promotional materials for hospitality businesses.…

Available to hire

Hi, I’m Caitlin Woo, a graphic designer based in Edinburgh with a strong focus on branding and visual direction across print, digital, and social content. With a BDes in Graphic Design and an MSc in Creative Advertising, I enjoy turning ideas into clear, engaging visuals—whether that’s helping develop brand identities for independent clients or producing on-brand promotional materials for hospitality businesses.

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Language

English
Advanced
Chinese
Intermediate

Work Experience

Graphic designer at freelancer
January 17, 2024 - Present
Developed brand identities and visual assets for food and hospitality. Designed assets across print, Signage, Packaging,Promotional & Poster. Collaborated with clients to translate ideas and assisted preparation for events setup.
Graphic Designer, Branding & Visual Direction (Freelance) at Freelance
January 1, 2024 - Present
Developed brand identities and visual assets for food and hospitality independent clients, as well as student-led clients. Designed assets across print, signage, packaging, promotional content, and in-venue touchpoints for pubs and small businesses. Collaborated with clients to translate their ideas into cohesive visual outcomes.
Social Media Designer at The Beehive Inn
September 1, 2022 - September 25, 2024
Co-managed The Beehive Inn’s social media with another member, creating,scheduling and publishing content. Produced photography and designed graphics and short-form content for social media using Adobe Creative Suite and CapCut. Planned and produced food photography for a product multi-site product launch. Designed in-house marketing materials while maintaining brand tone.
Team Member / Team Supervisor at The Beehive Inn
September 1, 2020 - January 31, 2025
Progressed to a Team Supervisor role, organising and delegating tasks during busy hospitality periods. Worked across different teams and managers, adapting quickly to a fast-paced environment while maintaining strong communication. Resolved customer–staff conflicts professionally, ensuring calm, clear dialogue and positive outcomes.

Education

Msc Creative Advertising at Edinburgh Napier
September 16, 2024 - August 31, 2025
HNC Fashion and Textiles at North East Scotland College
September 1, 2018 - October 1, 2019
BDes (Hons) Graphic Design at Edinburgh Napier University
September 1, 2020 - June 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Education, Media & Entertainment, Retail, Non-Profit Organization, Professional Services
    Packaging

    Jammed

    [Jammed](https://www.twine.net/signin is loud bold and playful jam brand built around big flavors and packaging that stands out with personality. Designed for indulgence, the perfect serving is a generous, messy spoonful—just as the brand intends. The concept centers around big fruit flavors, expressive visuals, and a fun, slightly messy energy that breaks away from traditional, “homely” jam branding.

    ![ Jammed box packaging](https://www.twine.net/signin

    The branding embraces a loud and playful persona through quirky illustrations and expressive typography, reflecting the unique character of each fruit. Each simple flavor is brought to life with a bold personality—transforming everyday jam into fun, memorable characters that capture attention and create an emotional connection with consumers.

    ![ Business card design ](https://www.twine.net/signin

    ![ Jammed Label design](https://www.twine.net/signin

    ![Sticker](https://www.twine.net/signin

    ![Short labels](https://www.twine.net/signin

    Poster Campaign

    Ask for solo sprite

    [“Can I get solo sprite”](https://www.twine.net/signin
    High-functioning depression are harder to notice in nowadays working environment. Living in a constant state of managing just enough to get by. It’s even harder from them to speak up than normal. We will speak for you! So you only need to say one thing. “Can I get solo sprite”.You don’t have to keep pushing yourself to the brink just to get through each day.

    ![Poster](https://www.twine.net/signin

    Plumdon Honey

    **[Plumdon honey](https://www.twine.net/signin o naturaly produced in Scotland. The client’s fresh harvest honey is produced in his own garden. A local project done for free in exchange for products.

    Developed the branding, taking the natural motifs associated with honey bees and created a fun abstract bee icon and label printed for 2 different sizes of jars. The label also acts like a tamper-proof seal as it goes from the lid to the jar, providing locals with a sense of security when buying the honey.

    ![Plumdon Honey](https://www.twine.net/signin