Simplifying complexity, delighting users, and inspiring action. Digital experiences that make every click count. ------- I’m excited to introduce myself, a designer with 17 years of experience spanning web, UX, mobile app, and software design. Over the years, I have collaborated with teams ranging from small designer-developer partnerships to large organizations with over 20 members on a single product. More recently, I’ve embraced freelancing, building my own client base while partnering with agencies. My work has covered industries such as e-commerce, staffing, utilities, and mortgage software, all highly conversion-driven and rich in branded digital touchpoints and data tracking along the way. I also enjoy supporting local nonprofits with hosting, domain transfers, fundraising microsites, and print collateral, where thoughtful design can make a big impact. Enough about me! I would love the chance to hear about your approach and explore how my skills might fit in.

Caitlin Armstrong

Simplifying complexity, delighting users, and inspiring action. Digital experiences that make every click count. ------- I’m excited to introduce myself, a designer with 17 years of experience spanning web, UX, mobile app, and software design. Over the years, I have collaborated with teams ranging from small designer-developer partnerships to large organizations with over 20 members on a single product. More recently, I’ve embraced freelancing, building my own client base while partnering with agencies. My work has covered industries such as e-commerce, staffing, utilities, and mortgage software, all highly conversion-driven and rich in branded digital touchpoints and data tracking along the way. I also enjoy supporting local nonprofits with hosting, domain transfers, fundraising microsites, and print collateral, where thoughtful design can make a big impact. Enough about me! I would love the chance to hear about your approach and explore how my skills might fit in.

Available to hire

Simplifying complexity, delighting users, and inspiring action.
Digital experiences that make every click count.


I’m excited to introduce myself, a designer with 17 years of experience spanning web, UX, mobile app, and software design. Over the years, I have collaborated with teams ranging from small designer-developer partnerships to large organizations with over 20 members on a single product. More recently, I’ve embraced freelancing, building my own client base while partnering with agencies.

My work has covered industries such as e-commerce, staffing, utilities, and mortgage software, all highly conversion-driven and rich in branded digital touchpoints and data tracking along the way. I also enjoy supporting local nonprofits with hosting, domain transfers, fundraising microsites, and print collateral, where thoughtful design can make a big impact.

Enough about me! I would love the chance to hear about your approach and explore how my skills might fit in.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Freelance Website Designer at Caitlin Armstrong Design
January 1, 2010 - November 6, 2025
Full-service web design and consulting, IA audits, application integration, and metadata optimization for seamless, impactful digital experiences.
UI/UX Designer at Black Knight
January 1, 2025 - January 1, 2025
Leveraging atomic design principles and enterprise/open-source design systems, delivered prototypes for industry-leading mobile and responsive web apps that streamlined work flows and improved productivity for financial and mortgage professionals.
Digital Communications Specialist at JEA
January 1, 2021 - January 1, 2021
Developed prototypes and technical requirements for redesign of large-scale utility website, enhancing user journeys, application UX, site architecture, and content. Implemented Google Analytics and tracking methods to measure campaign performance and user success. Collaborated with product owners and SMEs to revitalize content and communications strategy for promotional campaigns and account notifications (email, SMS, phone). Managed 60+ content contributors, ensuring accuracy, precision, and WCAG compliance.
User Experience Designer at Adecco Group
January 1, 2013 - January 1, 2013
UX design work across client engagements leveraging Adecco's resources to inform product and service improvements.
Lead Graphic Designer at R3Global International
January 1, 2011 - January 1, 2011
Led graphic design across client projects, developing branding, marketing collateral, and visual systems.

Education

Bachelor of Science, Studio Art and Graphic Design at Florida State University
January 11, 2030 - November 6, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Professional Services, Software & Internet, Energy & Utilities, Financial Services, Non-Profit Organization