I'm an experienced and versatile designer with a strong background in brand development, packaging, and visual communication across digital and print. I bring clarity, creativity, and a high standard of execution to every project. My work is defined by clarity, emotion, and intent executed with precision and purpose from concept to completion.…

Cait

I'm an experienced and versatile designer with a strong background in brand development, packaging, and visual communication across digital and print. I bring clarity, creativity, and a high standard of execution to every project. My work is defined by clarity, emotion, and intent executed with precision and purpose from concept to completion.…

Available to hire

I’m an experienced and versatile designer with a strong background in brand development, packaging, and visual communication across digital and print. I bring clarity, creativity, and a high standard of execution to every project. My work is defined by clarity, emotion, and intent executed with precision and purpose from concept to completion.

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Language

Work Experience

Graphic Designer at Roering Creative Kin
April 1, 2021 - Present
Worked collaboratively in a fast-paced agency environment for one of South Africa’s leading clients, delivering high-quality, strategic design across health, insurance, and corporate campaigns. Produced conceptual branding, polished social media templates, and consistent visual communication across digital and print channels. Contributed to creative problem-solving through thoughtful design execution rooted in strategy, brand alignment, and market relevance.
Senior Designer at Cachet International
March 29, 2014 - November 28, 2019
Ensured brand consistency across all touch points to strengthen recognition and visual storytelling. Designed packaging that balanced aesthetics with functionality, creating die lines, artwork, and mockups optimized for print and shelf presence. Developed in-store graphics, point-of-sale displays, and product stand visuals to enhance retail spaces and support merchandising. Captured and edited high-quality product photography for use in catalogs, packaging, and digital platforms. Managed feedback, approvals, and version control to maintain efficient production workflows and alignment with brand standards. Created visual communication assets for branches nationwide.

Education

Strategic Brand Management at IMM Graduate School
January 1, 2021 - December 31, 2021
Adobe suite at Keyline
January 1, 2017 - December 31, 2017
MMD - Multimedia in Digital Arts at UNISA
January 11, 2030 - July 29, 2025
Strategic Brand Management at IMM Graduate School
January 1, 2021 - December 31, 2021
Adobe suite at Keyline
January 1, 2017 - December 31, 2017

Qualifications

Figma - UI & Prototyping
January 1, 2023 - December 31, 2023
Adobe suite
January 1, 2017 - December 31, 2017
Figma - UI & Prototyping
January 1, 2023 - December 31, 2023

Industry Experience

Media & Entertainment, Retail, Wholesale & Distribution, Consumer Goods, Professional Services
    uniE621 Discovery Insure
    A Discovery Insure awareness campaign highlighting the dangers of texting while driving. The project featured bold, creative visuals rolled out across social media platforms, carefully crafted within strict brand guidelines to ensure consistency and impact. illustrator graphicdesigner designer…
    uniE621 LogoFolio
    This collection showcases a range of recent logo designs created for a variety of industries and brand personalities. From elegant luxury labels to warm, approachable cafés and lifestyle brands, each logo is designed with intention to reflect the core values, tone, and visual language of the business it represents. The goal behind every concept is to create a lasting impression while aligning with the brand’s purpose and audience. logo graphicdesigner branding illustrator designer…
    uniE621 Being Bean
    Being Bean is a mobile coffee brand with a personal story. The sleek, moody identity uses emerald green and charcoal grey for sophistication, with light brown and beige accents adding warmth. The logo features a Boston Terrier riding a penny farthing, symbolizing the owner’s dog and a vintage gift from his grandfather. A whimsical yet elegant typeface balances the design, reflecting the brand’s playful spirit and premium coffee experience. logo graphicdesigner illustrator designer branding…
    uniE621 Élan
    Élan is a sophisticated sparkling drink designed to elevate everyday moments. Its branding features soft pastel tones and watercolor fruit illustrations that bring each flavor to life. Silver and gold accents add a touch of luxury, while clean, graceful typography serves as the logo. The delicate packaging creates a unique and feminine canvas that stands out on shelves. Focused on two flavors for its soft launch, Élan offers a refined, artful experience that feels both elegant and inviting. illustrator branding designer graphicdesigner logo photo…
    uniE621 Discovery Health - Flu Campaign
    A Discovery wellness campaign created for social media to raise awareness around winter and flu season. The post encourages viewers to protect their immunity by getting a flu shot, visually represented through playful sketched armour worn by the character. The creative approach adds a sense of lightness to a serious health message while staying aligned with brand tone and guidelines. illustrator graphicdesigner health awareness doodle…
    uniE621 Discovery Pothole Patrol
    A Discovery Insure Pothole Patrol social media post celebrating improved road conditions in Johannesburg. Part of a well-known national activation focused on repairing roads and closing potholes, this appreciation post was designed within brand guidelines to highlight the positive impact of the initiative through engaging, on-brand visuals. graphicdesigner webdesigner illustrator branding…
    uniE621 Cake My Day
    Cake My Day is a playful and modern brand concept designed for a boutique bakery. The project included logo creation, custom iconography, colour theory application, and a cohesive visual identity. A mockup online presence was developed to showcase the brand’s sweet, approachable tone and professional appeal. illustrator branding logo graphicdesigner designer iconography colurtheory mockup…
    uniE621 Discovery Health - Flu Vaccine Campaign
    For Discovery Health’s Flu Vaccine Campaign, a series of gentle, theme-based illustrations was designed and integrated into animated typography. This soft, inclusive visual style avoids direct targeting, helping navigate sensitivities around vaccination. The approach balances clarity and care, encouraging flu protection ahead of the season while maintaining a respectful tone for a broad audience. illustrator designer graphicdesigner…
    uniE621 Cub&Co
    Cub and Co is a luxury leather brand rooted in heritage, craftsmanship, and emotional connection. Its minimalist identity uses deep browns and dark plum to reflect warmth and timeless elegance. The logo, showing a parent and child bear, symbolizes legacy and protection. Clean typography and restrained design let the product’s quality speak for itself. The brand honors tradition with a refined look that feels both intimate and enduring. branding webdesigner designer illustrator graphicdesigner logo…
    uniE621 Benzão Café
    Benzão Café is a vibrant Brazilian-inspired coffee brand that captures the warmth, joy, and colour of Brazil. The name means big blessing, reflected in a playful logo with local charm. A warm palette of yellows, oranges, and greens is paired with coral pink and ocean blue for freshness. Bold sun and palm motifs support a flexible visual system across packaging and merchandise. Youthful and full of rhythm, Benzão brings a daily dose of happiness with every cup. graphicdesigner illustrator branding designer logo…