I'm a colourful, playful illustrator, designer and marketer who creates vibrant brand worlds rooted in storytelling, folklore and culture. _Website not available. Sign in: https://www.twine.net/signup_ Selected Clients • Cutter & Squidge • North Down Council • Boom Studios • Beer 52 • Herstory • Nodo • AvoCamera • Noori Studio After spending three years exploring architecture, I packed my bags and headed to London to work in Graphic Design. Having learned from some of the industry's best, I've now returned to Northern Ireland to build my own freelance studio and help businesses tell their stories in a way that's impossible to ignore. My favourite projects are the ones where illustration, design and marketing all come together. By combining these disciplines from the very beginning, I can help build brands from the inside out. Creating not just how your brand looks, but the stories, personality and history that make people connect with it. Over the years, I've had the pleasure of working with some brilliant businesses on everything from brownies to bulldozers. Whatever you're creating, I'd love to see what we can dream up together.…

Caitie Beth

I'm a colourful, playful illustrator, designer and marketer who creates vibrant brand worlds rooted in storytelling, folklore and culture. _Website not available. Sign in: https://www.twine.net/signup_ Selected Clients • Cutter & Squidge • North Down Council • Boom Studios • Beer 52 • Herstory • Nodo • AvoCamera • Noori Studio After spending three years exploring architecture, I packed my bags and headed to London to work in Graphic Design. Having learned from some of the industry's best, I've now returned to Northern Ireland to build my own freelance studio and help businesses tell their stories in a way that's impossible to ignore. My favourite projects are the ones where illustration, design and marketing all come together. By combining these disciplines from the very beginning, I can help build brands from the inside out. Creating not just how your brand looks, but the stories, personality and history that make people connect with it. Over the years, I've had the pleasure of working with some brilliant businesses on everything from brownies to bulldozers. Whatever you're creating, I'd love to see what we can dream up together.…

Available to hire

I’m a colourful, playful illustrator, designer and marketer who creates vibrant brand worlds rooted in storytelling, folklore and culture.

Website not available. Sign in: https://www.twine.net/signup

Selected Clients
• Cutter & Squidge • North Down Council • Boom Studios • Beer 52 • Herstory • Nodo • AvoCamera • Noori Studio

After spending three years exploring architecture, I packed my bags and headed to London to work in Graphic Design. Having learned from some of the industry’s best, I’ve now returned to Northern Ireland to build my own freelance studio and help businesses tell their stories in a way that’s impossible to ignore.

My favourite projects are the ones where illustration, design and marketing all come together. By combining these disciplines from the very beginning, I can help build brands from the inside out. Creating not just how your brand looks, but the stories, personality and history that make people connect with it.

Over the years, I’ve had the pleasure of working with some brilliant businesses on everything from brownies to bulldozers. Whatever you’re creating, I’d love to see what we can dream up together.

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Language

English
Fluent

Work Experience

Junior Creative at Cutter & Squidge
July 9, 2026 - Present
Digital Marketing & Design Executive at Mango
January 1, 2026 - June 9, 2026
Freelance Illustrator & Designer at Self Employed
June 29, 2023 - Present
Brand Designer at Cutter & Squidge
January 1, 2022 - May 17, 2024

Education

BsC Architecture at Queen's University Belfast
January 1, 2017 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Education, Media & Entertainment
    Lí Ban Beer Packaging

    Lí Ban is a craft beer packaging concept inspired by the Irish myth of Lí Ban, a woman who survived a great flood and was transformed into a mermaid. The project reimagines this traditional story through a modern and contemporary visual identity, using bright, bold illustrations to bring the folklore to life.

    The range consists of three beers, The Flood, The Cave, and The Muirgheilt. Each represents a different stage of Lí Ban’s journey. Through vibrant colours, strong storytelling, and eye-catching packaging, the project explores how Irish folklore can be presented in a fresh and engaging way for a modern audience.

    Wildling Perfume Packaging

    Wildling is a conceptual fragrance packaging project inspired by the folklore behind the scents. Four seasonal perfumes are brought to life through bespoke illustrations that span both the labels and outer packaging. Designed as a collectible series, each box forms part of a larger narrative, with the complete artwork revealed only when all four fragrances are displayed together.

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