Available to hire
I’m a Social Media Marketing Specialist with 6+ years of experience across agencies and in-house roles, focusing on fashion, fitness, retail and eCommerce brands. I develop and execute social-first campaigns across Meta, TikTok and email, with hands-on expertise in content strategy, influencer marketing, paid social, brand storytelling and community growth. Highlights include tripling Instagram engagement rate and doubling TikTok engagement within the first two months at Muscle Republic, achieving 600% TikTok follower growth and a 1000% engagement increase in one month, and launching TikTok Shop strategies that lifted client revenue by over 130%.
Experience Level
Work Experience
Social Media Coordinator at Westwood Health
October 1, 2021 - February 28, 2022Drove creative and strategic digital initiatives, enhancing the online presence of dental and aesthetic clinics with engaging content. Revitalised the clinics' online presence, leading to a 135% surge in patient inquiries through targeted social campaigns. Tripled Black Friday voucher sales from the previous year by implementing a new email marketing strategy. Elevated the clinics’ visibility on TikTok, achieving a 150% increase in patient inquiries from this platform by creating viral video content. Managed influencer outreach, drafted copy, scheduled posts, and delivered insightful reports and presentations to drive an effective online presence.
Account Marketing Lead at Agency Twenty Three
February 1, 2023 - February 1, 2024Oversaw the implementation of marketing strategies for FMCG clients, encompassing affiliate marketing, content creation and TikTok ads. Directed and empowered a team of 6, steering efforts to optimise ecommerce strategies and ensure cohesive online brand management. Managed and optimised budgets to ensure efficient allocation of resources and maximum ROI. Managed our portfolio of creators and established strategies to enhance live-stream performances. Led end-to-end launch campaigns and collaborated with marketing, creative and partnerships teams to deliver results.
TikTok Brand Manager at Unsociable Agency
August 1, 2023 - February 29, 2024Led TikTok-focused brand strategy and execution for multiple clients. Coordinated content creation, influencer collaborations and TikTok ads, optimizing campaigns for performance and ROI. Directed a cross-functional team, managed content calendars, and produced performance reports to inform senior stakeholders. Drove brand visibility, engagement and revenue growth on TikTok through data-driven experimentation and trend-led content.
Social Media & Content Specialist at Freelance
February 1, 2024 - January 31, 2026As a freelance Social Media & Content Specialist, developed and implemented strategies across social platforms and email marketing for diverse clients. Created and briefed visual content using insights to optimise content based on trends and audience behaviour. Built and managed paid campaigns across Meta and TikTok, focusing on performance-driven outcomes. Recently introduced a client to TikTok Shop, expanding their sales channels and revenue potential through paid and organic reach. Directed influencer campaigns across 12+ product launches and delivered data-driven reports to support strategy.
Lead Social Media Lead at Muscle Republic
January 1, 2026 - June 1, 2026Led social media strategy, content direction and brand storytelling across Instagram, TikTok and Facebook within a fast-paced ecommerce and retail environment. Drove engagement, brand awareness and online traffic through social-first campaigns, weekly launches, influencer collaborations, events and community-led content. Tripled Instagram engagement rate and doubled TikTok engagement within the first two months through data-led content optimization and trend integration. Led social direction across 12+ product launches, influencer collaborations and social-first campaign rollouts. Built and grew an engaged 11,000+ member Facebook community focused on brand loyalty and customer engagement. Oversaw weekly campaign shoots, events and real-time content across all social channels. Collaborated with marketing, creative and partnerships teams to ensure strategic alignment. Mentored junior social media staff to improve workflow efficiency and performance.
Education
Bachelor of Arts (Honours) in International Business and Marketing at University of Strathclyde
January 11, 2030 - January 1, 2020Qualifications
Bachelor of Arts (Honours) in International Business and Marketing
January 11, 2030 - January 1, 2020Industry Experience
Retail, Consumer Goods, Software & Internet, Media & Entertainment, Professional Services
Experience Level
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Sydney today.