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I'm Caitlin McStay, a creative, results-driven Social Media Manager with experience in brand marketing, client engagement and digital storytelling. I’ve contributed to campaigns for brands like Google Cloud, Canva, headspace and Commonwealth Bank, supporting execution across social initiatives. I thrive in ideation, production, and content creation, and I’m passionate about learning and delivering impactful initiatives. I excel at managing multi-client accounts—from real estate to F&B and construction—collaborating with teams to translate briefs into platform-ready concepts, scripts, and shot lists. I value reliability, adaptability, and teamwork, and I’m committed to continuous growth.…I'm Caitlin McStay, a creative, results-driven Social Media Manager with experience in brand marketing, client engagement and digital storytelling. I’ve contributed to campaigns for brands like Google Cloud, Canva, headspace and Commonwealth Bank, supporting execution across social initiatives. I thrive in ideation, production, and content creation, and I’m passionate about learning and delivering impactful initiatives. I excel at managing multi-client accounts—from real estate to F&B and construction—collaborating with teams to translate briefs into platform-ready concepts, scripts, and shot lists. I value reliability, adaptability, and teamwork, and I’m committed to continuous growth.

Caitlin McStay

Social Media Manager, Content Producer, Copywriter, +7

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I'm Caitlin McStay, a creative, results-driven Social Media Manager with experience in brand marketing, client engagement and digital storytelling. I’ve contributed to campaigns for brands like Google Cloud, Canva, headspace and Commonwealth Bank, supporting execution across social initiatives. I thrive in ideation, production, and content creation, and I’m passionate about learning and delivering impactful initiatives. I excel at managing multi-client accounts—from real estate to F&B and construction—collaborating with teams to translate briefs into platform-ready concepts, scripts, and shot lists. I value reliability, adaptability, and teamwork, and I’m committed to continuous growth.…I'm Caitlin McStay, a creative, results-driven Social Media Manager with experience in brand marketing, client engagement and digital storytelling. I’ve contributed to campaigns for brands like Google Cloud, Canva, headspace and Commonwealth Bank, supporting execution across social initiatives. I thrive in ideation, production, and content creation, and I’m passionate about learning and delivering impactful initiatives. I excel at managing multi-client accounts—from real estate to F&B and construction—collaborating with teams to translate briefs into platform-ready concepts, scripts, and shot lists. I value reliability, adaptability, and teamwork, and I’m committed to continuous growth.

Available to hire

I’m Caitlin McStay, a creative, results-driven Social Media Manager with experience in brand marketing, client engagement and digital storytelling. I’ve contributed to campaigns for brands like Google Cloud, Canva, headspace and Commonwealth Bank, supporting execution across social initiatives. I thrive in ideation, production, and content creation, and I’m passionate about learning and delivering impactful initiatives.

I excel at managing multi-client accounts—from real estate to F&B and construction—collaborating with teams to translate briefs into platform-ready concepts, scripts, and shot lists. I value reliability, adaptability, and teamwork, and I’m committed to continuous growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Born Creators/Social Street

September 1, 2025 - Present

Manage community engagement across multiple client accounts (real estate, F&B, and construction). Develop monthly content concepts and calendars; brief content requirements, review assets, craft platform-specific copy, and schedule posts. Create social media strategies, campaigns, and identify trends. Compile post performance reports and implement boosting strategies. Translate client briefs into creative concepts and support end-to-end execution. Assist with content production including scripting, shot lists, and call sheets. Prepare shoot briefs and brief videographers for on-site content capture. Coordinate time-sensitive F&B shoots in-store and on location. Manage event print requirements and related expenses. Liaise with clients across accounts and provide project management support.

Social & CONTENT Executive at Resolve Content & The Media Precinct

April 1, 2025 - July 1, 2025

Briefed content, reviewed assets, scheduled posts and wrote platform-specific copy. Developed social strategies, campaign ideas and identified trends. Compiled post performance reports and managed online communities. Helped turn client briefs into concepts and supported execution. Assisted in video production, including scripting, shot lists and call sheets. Supported influencer outreach, brand activations and content production.

Account Executive at Jack Morton, Weber Shandwick & Vocal

July 1, 2024 - February 1, 2025

Managed client communications, project logistics and invoicing. Translated client briefs and collaboratively ideated on projects. Assisted with presentations, credentials and brand storytelling. Developed social media strategy and content for multiple platforms.

Creative Associate at Jack Morton, Weber Shandwick & Vocal

March 1, 2022 - July 1, 2024

Assisted with concept development, campaign ideas and pitch materials. Supported copywriting, creative, design and marketing initiatives. Organized production of content and case studies for social media.

Design Consultant at Freelance

January 1, 2021 - December 1, 2021

Developed design and marketing solutions for ADHERe's NSW Transport campaigns. Led rebranding and visual identity for Southern Highlands Youth Orchestra.

Administrative Assistant at Plus Fitness Australia

January 1, 2022 - March 1, 2022

Administrative support and coordination.

Customer Service Supervisor at Woolworths Australia

October 1, 2015 - March 1, 2022

Customer service supervision, operations support and leadership responsibilities.