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I'm Caitlin — equal parts creative mind and project orchestrator. I shape ideas into visuals that feel sharp, engaging, and true to a brand's soul. From shooting photography and editing reels to directing campaigns and building cohesive design systems, I bring big-picture strategy and hands-on execution, ensuring every project sparks excitement while hitting its goals.…

Caitlin Leigh

Creative Director, Brand Strategist, Content Designer, +5

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I'm Caitlin — equal parts creative mind and project orchestrator. I shape ideas into visuals that feel sharp, engaging, and true to a brand's soul. From shooting photography and editing reels to directing campaigns and building cohesive design systems, I bring big-picture strategy and hands-on execution, ensuring every project sparks excitement while hitting its goals.…

Available to hire

I’m Caitlin — equal parts creative mind and project orchestrator. I shape ideas into visuals that feel sharp, engaging, and true to a brand’s soul.

From shooting photography and editing reels to directing campaigns and building cohesive design systems, I bring big-picture strategy and hands-on execution, ensuring every project sparks excitement while hitting its goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Intermediate

Work Experience

Freelance Creative Director at Caitlin Leigh Creative

January 1, 2018 - Present

Lead end-to-end brand campaigns, design systems, and marketing materials; collaborate with designers, videographers, writers; build cohesive visual system across web, print, and social; manage full project lifecycle from concept through launch; drive engagement and growth.

Creative Director at Energy Transportation Group

January 1, 2016 - January 1, 2018

Spearheaded company-wide rebranding, developing a comprehensive new visual identity from logo to full brand system. Ensured seamless adoption across print, digital, and physical touchpoints through clear guidelines and training. Designed marketing materials, UI elements, digital graphics, and production-ready files for client campaigns. Collaborated with leadership to align output with growth objectives.

Digital Design Specialist at FLS Transportation Services

January 1, 2015 - January 1, 2016

Supported agency campaigns, producing layouts, digital assets, and production-ready files for client campaigns. Collaborated with senior designers on brand guidelines, gaining hands-on experience in fast-paced agency workflow.

Graphic Design Intern at Spherika

January 1, 2015 - January 1, 2016

Assisted design team with layout work, branding materials, and support tasks; contributed to print and digital projects.

Creative Director at Caitlin Leigh Creative

January 1, 2018 - January 1, 2025

Lead creative direction and project management across marketing campaigns, brand communications, and digital assets for 7+ years, progressing from specialist to manager. Directed end-to-end campaign execution: sales videos, landing pages, CRM sequences, social content, and rebrand initiatives—coordinating designers, videographers, writers, and stakeholders. Built cohesive visual systems across web, print, social, and internal communications, ensuring brand consistency and strategic alignment. Managed full project lifecycles from concept to launch, delivering high-impact creative that drove engagement, lead generation, and business growth.

Creative Director / Brand Identity Lead at Energy Transportation Group

January 1, 2016 - January 1, 2018

Spearheaded company-wide rebranding initiative, developing comprehensive new visual identity from logo to full brand system. Ensured seamless adoption across assets and trained stakeholders; collaborated with leadership to align creative output with growth objectives.