Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am Caitlyn Smith, a Content Creator and Digital Marketing Specialist with 7+ years’ experience explaining lending products clearly and creatively for customers while supporting commercial goals. In my current role as a Digital Marketing Specialist, I create social content, email campaigns, and long-form articles for three different lending companies, each with its own brand voice, customer profile, and product mix, requiring me to switch tone daily while keeping messaging compliant, accurate, and conversion-focused. Prior to this, I spent six years with a home loan lender/fintech writing and optimizing web copy, blogs, emails, and social posts to help customers understand complex home loan concepts and feel confident taking the next step. I’ve worked closely with design teams, data science, and home loan specialists, taking briefs, shaping content ideas, and delivering polished copy aligned with strategy and performance insights. I would love to bring this lending-sector experience and content expertise to your team to help strengthen your brand voice.…I am Caitlyn Smith, a Content Creator and Digital Marketing Specialist with 7+ years’ experience explaining lending products clearly and creatively for customers while supporting commercial goals. In my current role as a Digital Marketing Specialist, I create social content, email campaigns, and long-form articles for three different lending companies, each with its own brand voice, customer profile, and product mix, requiring me to switch tone daily while keeping messaging compliant, accurate, and conversion-focused. Prior to this, I spent six years with a home loan lender/fintech writing and optimizing web copy, blogs, emails, and social posts to help customers understand complex home loan concepts and feel confident taking the next step. I’ve worked closely with design teams, data science, and home loan specialists, taking briefs, shaping content ideas, and delivering polished copy aligned with strategy and performance insights. I would love to bring this lending-sector experience and content expertise to your team to help strengthen your brand voice.

Caitlyn Smith

Content Creator, Copywriter, Content Designer, +4





I am Caitlyn Smith, a Content Creator and Digital Marketing Specialist with 7+ years’ experience explaining lending products clearly and creatively for customers while supporting commercial goals. In my current role as a Digital Marketing Specialist, I create social content, email campaigns, and long-form articles for three different lending companies, each with its own brand voice, customer profile, and product mix, requiring me to switch tone daily while keeping messaging compliant, accurate, and conversion-focused. Prior to this, I spent six years with a home loan lender/fintech writing and optimizing web copy, blogs, emails, and social posts to help customers understand complex home loan concepts and feel confident taking the next step. I’ve worked closely with design teams, data science, and home loan specialists, taking briefs, shaping content ideas, and delivering polished copy aligned with strategy and performance insights. I would love to bring this lending-sector experience and content expertise to your team to help strengthen your brand voice.…I am Caitlyn Smith, a Content Creator and Digital Marketing Specialist with 7+ years’ experience explaining lending products clearly and creatively for customers while supporting commercial goals. In my current role as a Digital Marketing Specialist, I create social content, email campaigns, and long-form articles for three different lending companies, each with its own brand voice, customer profile, and product mix, requiring me to switch tone daily while keeping messaging compliant, accurate, and conversion-focused. Prior to this, I spent six years with a home loan lender/fintech writing and optimizing web copy, blogs, emails, and social posts to help customers understand complex home loan concepts and feel confident taking the next step. I’ve worked closely with design teams, data science, and home loan specialists, taking briefs, shaping content ideas, and delivering polished copy aligned with strategy and performance insights. I would love to bring this lending-sector experience and content expertise to your team to help strengthen your brand voice.

Available to hire

I am Caitlyn Smith, a Content Creator and Digital Marketing Specialist with 7+ years’ experience explaining lending products clearly and creatively for customers while supporting commercial goals. In my current role as a Digital Marketing Specialist, I create social content, email campaigns, and long-form articles for three different lending companies, each with its own brand voice, customer profile, and product mix, requiring me to switch tone daily while keeping messaging compliant, accurate, and conversion-focused.
Prior to this, I spent six years with a home loan lender/fintech writing and optimizing web copy, blogs, emails, and social posts to help customers understand complex home loan concepts and feel confident taking the next step. I’ve worked closely with design teams, data science, and home loan specialists, taking briefs, shaping content ideas, and delivering polished copy aligned with strategy and performance insights. I would love to bring this lending-sector experience and content expertise to your team to help strengthen your brand voice.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Specialist at Kwasi

January 1, 2024 - Present

Developed and executed targeted email marketing campaigns and automated flows aligned with client goals. Monitored and analyzed campaign performance across platforms (Klaviyo, Mailchimp, ActiveCampaign, Campaign Monitor). Refined nurture sequences based on metrics and engagement data. Created, scheduled and published social content across client accounts. Led tailored email and social media strategies for diverse clients to drive engagement and conversions.

Digital Marketing Specialist at Toc Home Loans / Timely Home

January 1, 2022 - January 1, 2024

Own the development, design, and execution of email marketing campaigns; collaborate with internal teams and external stakeholders to identify customer communication growth opportunities; design, build, and deliver tailored email solutions aligned with business objectives; create engaging educative and on-brand email content campaigns; conceptualize and develop supporting landing pages, website content, and graphics in partnership with design teams; monitor and analyze performance across platforms; review and optimize nurture sequences based on KPIs; produce email content and designs adhering to brand guidelines; maintain expertise in current email marketing trends and industry best practices.

Copy Consultant at Toc Home Loans / Timely Home

March 1, 2018 - October 20, 2018

Researched, wrote and edited marketing content for emails, landing pages, and social posts; ensured consistency with brand voice and regulatory requirements; collaborated with internal teams to optimize content.

Digital Marketing Specialist / Coordinator at Toc Home Loans / Timely Home

March 1, 2018 - October 20, 2018

Supported the development and execution of integrated marketing campaigns; coordinated with design and content teams to deliver on-brand materials; contributed to email and social media strategy; assisted in landing page and web content updates; maintained campaign calendars and stakeholder communications.

Copywriter at Toc Home Loans / Time Home

March 1, 2018 - October 1, 2018

Researched, wrote, and maintained long-form website content aligned with social media campaigns. Created engaging paid advertising copy following industry best practices. Reviewed and optimized existing email copy to improve engagement and performance. Managed community engagement by moderating and responding to customer reviews and comments. Identified and prepared high-quality submissions for relevant industry awards.

Freelance Copywriter at Caitlyn Creations

January 1, 2018 - December 31, 2018

Researched and wrote long-form website content aligned with SEO best practices. Assisted in creating and implementing social media posts across key platforms. Wrote effective paid advertising copy following industry best practices. Reviewed and optimized existing email copy to enhance engagement and performance.