Available to hire
Hi there! I’m Callum Campbell, a marketing graduate with a year of experience in communications, social media marketing, and event planning. I specialize in developing a range of communications materials through my understanding of social media strategy and my skills in video editing and design.
With a passion for event planning and community engagement, I craft communications strategies and materials designed to excite audiences, deepen engagement, and drive awareness for events, organizations, and brands alike.
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Language
English
Fluent
Work Experience
Marketing Ambassador at Downtown Lethbridge Business Revitalization Zone
April 1, 2024 - September 1, 2024Promoted Downtown Lethbridge and its businesses through social media marketing by planning and developing communications materials and managing social media platforms. Planned, organized, executed, and promoted large public events in the downtown area. Developed and managed the budget for the 2024 Celebrate Downtown Awards and saved over $2,000 in event expenses. Designed, photographed, recorded, wrote, and edited graphics, business features, short-form videos, and blogs as part of BRZ’s social media content marketing strategy. Increased TikTok followers by 100% over a four-month span. Analyzed the communications and stakeholder strategy within BRZ and provided actionable recommendations to improve communications and stakeholder relations.
Turf Maintenance Crew Member at Lethbridge Country Club
March 1, 2025 - November 1, 2025Responsible for maintaining and improving the course condition for optimal playability. Tasks included green and tee box mowing, maintaining bunkers, and setting pins.
Education
Bachelor of Management - Marketing at University of Lethbridge
September 1, 2019 - August 1, 2024Bachelor of Management - Marketing at University of Lethbridge
September 1, 2019 - August 1, 2024Qualifications
Advertising on Facebook
January 11, 2030 - January 22, 2026Building Online Communities
January 11, 2030 - January 22, 2026Excel Essential Training
January 11, 2030 - January 22, 2026Excel for Marketers
January 11, 2030 - January 22, 2026Excel Statistics Essential Training
January 11, 2030 - January 22, 2026Marketing Foundations
January 11, 2030 - January 22, 2026Marketing Research: Qualitative
January 11, 2030 - January 22, 2026Social Media Marketing: Managing Online Communities
January 11, 2030 - January 22, 2026HubSpot Marketing Certification
January 11, 2030 - January 22, 2026LinkedIn Learning: Advertising on Facebook
January 11, 2030 - January 22, 2026LinkedIn Learning: Building Online Communities
January 11, 2030 - January 22, 2026LinkedIn Learning: Excel Essential Training
January 11, 2030 - January 22, 2026LinkedIn Learning: Excel for Marketers
January 11, 2030 - January 22, 2026LinkedIn Learning: Excel Statistics Essential Training 1
January 11, 2030 - January 22, 2026LinkedIn Learning: Marketing Research Foundations
January 11, 2030 - January 22, 2026LinkedIn Learning: Marketing Research: Qualitative
January 11, 2030 - January 22, 2026LinkedIn Learning: Social Media Marketing: Managing Online Communities
January 11, 2030 - January 22, 2026HubSpot Marketing Certification
January 11, 2030 - January 22, 2026Industry Experience
Media & Entertainment, Professional Services, Education
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