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With over 13 years in the advertising and film industry, I bring extensive experience leading creative projects from concept through to delivery. Having worked across directing, cinematography, editing, and producing, I understand every layer of the creative process and how to bring ideas to life strategically and efficiently. I thrive in environments where creativity meets business, guiding teams, managing complex workflows, and shaping campaigns that engage audiences and strengthen brands. My skill lies in balancing creative excellence with clear direction, collaboration, and results-driven execution.…With over 13 years in the advertising and film industry, I bring extensive experience leading creative projects from concept through to delivery. Having worked across directing, cinematography, editing, and producing, I understand every layer of the creative process and how to bring ideas to life strategically and efficiently. I thrive in environments where creativity meets business, guiding teams, managing complex workflows, and shaping campaigns that engage audiences and strengthen brands. My skill lies in balancing creative excellence with clear direction, collaboration, and results-driven execution.

Cale James Boys

Director of Photography, Cinematographer, Video Editor, +4

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With over 13 years in the advertising and film industry, I bring extensive experience leading creative projects from concept through to delivery. Having worked across directing, cinematography, editing, and producing, I understand every layer of the creative process and how to bring ideas to life strategically and efficiently. I thrive in environments where creativity meets business, guiding teams, managing complex workflows, and shaping campaigns that engage audiences and strengthen brands. My skill lies in balancing creative excellence with clear direction, collaboration, and results-driven execution.…With over 13 years in the advertising and film industry, I bring extensive experience leading creative projects from concept through to delivery. Having worked across directing, cinematography, editing, and producing, I understand every layer of the creative process and how to bring ideas to life strategically and efficiently. I thrive in environments where creativity meets business, guiding teams, managing complex workflows, and shaping campaigns that engage audiences and strengthen brands. My skill lies in balancing creative excellence with clear direction, collaboration, and results-driven execution.

Available to hire

With over 13 years in the advertising and film industry, I bring extensive experience leading creative projects from concept through to delivery. Having worked across directing, cinematography, editing, and producing, I understand every layer of the creative process and how to bring ideas to life strategically and efficiently. I thrive in environments where creativity meets business, guiding teams, managing complex workflows, and shaping campaigns that engage audiences and strengthen brands. My skill lies in balancing creative excellence with clear direction, collaboration, and results-driven execution.

Skills

Adobe After Effects

Adobe Premiere Pro

Adobe Photoshop

DaVinci Resolve Studio

Photo

Experience Level

Adobe After Effects

Expert

Adobe Premiere Pro

Expert

Adobe Photoshop

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Director at JM D Spearhead

August 1, 2020 - October 19, 2025

Directed video production projects from conceptualization to completion; demonstrated expertise in directing, shooting, editing, and producing captivating content. Collaborated with cross-functional teams, delivering high-quality visuals that met client expectations and industry standards.

Content Director at JM D Spearhead

June 1, 2022 - October 19, 2025

Continued leadership in video production, guiding concept development, storyboard, casting and production planning to deliver cohesive campaigns.

Head of Video at Urban List

July 1, 2023 - October 19, 2025

Orchestrated successful marketing campaigns; led end-to-end video production, collaborating with internal teams and external partners to drive brand awareness and engagement across channels.

Head of Video at Urban List

August 1, 2024 - Present

Currently leading video strategy and production, overseeing creative direction, budgeting, and cross-team alignment to elevate brand storytelling.

Director/Cinematographer at CLS Studio

August 31, 2020 - August 31, 2020

Directing, shooting, editing, and producing; overseeing the creative execution of TV commercials; developing cinematic visuals through lighting, composition, and camera movement; leading a cross-functional team to deliver compelling video campaigns.

Head of Video at Urban List

June 30, 2022 - June 30, 2022

Orchestrated successful marketing campaigns, leveraging a keen understanding of video content's strategic role in driving brand awareness and engagement for Urban List; collaborated closely with internal teams to seamlessly integrate video assets into comprehensive marketing strategies; analyzed video performance metrics and nurtured strong client relationships.

Content Director at JM D

July 31, 2023 - July 31, 2023

Spearheaded video production projects from conceptualization to completion; directed, shot, edited, and produced captivating content; collaborated with cross-functional teams to foster a creative and collaborative environment and ensure successful delivery.

Head of Video at Urban List

August 1, 2024 - November 3, 2025

Head of Video for Urban List, orchestrating high-impact video campaigns and leading cross-functional teams to create cohesive brand messages across channels; built strong client relationships and implemented innovative techniques to stay ahead of industry trends.