Available to hire
Hi, I’m Caleb Kumar. I’m a graphic designer specializing in branding and visual identity, with experience across diverse industries. In a dynamic, one-person design role, I’ve collaborated with over 15 brands to deliver packaging, environmental graphics, social media, and marketing campaigns that resonate with audiences.
I’m passionate about creating cohesive and engaging brand experiences that bridge strategy and aesthetics. I enjoy turning complex briefs into clear, compelling visuals and am comfortable working across print and digital touchpoints to ensure consistent branding and meaningful results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Graphic Designer at WLL’S CREATIVE
June 1, 2023 - September 1, 2023Designed product catalogues and packaging layouts. Created social media banners and visual content. Managed social media visuals and content presentation to ensure consistent branding.
Senior Graphic Designer at Mu Liu Forest
September 1, 2023 - June 1, 2024Developed the complete brand identity, including logo, visual guidelines, and product packaging for multiple seasonal collections. Created branding assets for pop-up booths, including standees, banners, and posters. Designed packaging and merchandise items such as cooler bags, tote bags, aprons, and customer appreciation letters. Assisted in setting up pop-up booths during seasonal events like the Mooncake Festival.
Senior Graphic Designer at Foodwise
June 1, 2024 - December 1, 2024Conducted product photoshoots and edited images for marketing and digital platforms. Redesigned packaging for durian pulps and created new packaging designs for products such as durian castella, durian mochi, and durian cupcakes. Designed merchandise items to support brand identity. Redesigned the company brochure and developed packaging for freeze-dried fruit products. Created visual assets for exhibition booths during international events, including the Global Food Expo in Dubai.
Education
Pre-University In Visual Arts at SMK King Edward VII
January 1, 2017 - December 31, 2019BA in Graphic Design & Multimedia at University Tunku Abdul Rahman
January 1, 2020 - December 31, 2023Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Retail, Manufacturing, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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