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Hi, I’m Caleb Kumar, a graphic designer specializing in branding and visual identity. I’ve collaborated with over 15 brands across packaging, environmental graphics, social media, and marketing campaigns to craft cohesive brand experiences that resonate with audiences. In my one-person design practice, I love turning ideas into clear, scalable visual systems—from logos and brand decks to product packaging and exhibition visuals—while staying adaptable in fast-paced environments.…Hi, I’m Caleb Kumar, a graphic designer specializing in branding and visual identity. I’ve collaborated with over 15 brands across packaging, environmental graphics, social media, and marketing campaigns to craft cohesive brand experiences that resonate with audiences. In my one-person design practice, I love turning ideas into clear, scalable visual systems—from logos and brand decks to product packaging and exhibition visuals—while staying adaptable in fast-paced environments.

Caleb Kumar

Graphic Designer, Brand Designer, Packaging Designer, +4

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Hi, I’m Caleb Kumar, a graphic designer specializing in branding and visual identity. I’ve collaborated with over 15 brands across packaging, environmental graphics, social media, and marketing campaigns to craft cohesive brand experiences that resonate with audiences. In my one-person design practice, I love turning ideas into clear, scalable visual systems—from logos and brand decks to product packaging and exhibition visuals—while staying adaptable in fast-paced environments.…Hi, I’m Caleb Kumar, a graphic designer specializing in branding and visual identity. I’ve collaborated with over 15 brands across packaging, environmental graphics, social media, and marketing campaigns to craft cohesive brand experiences that resonate with audiences. In my one-person design practice, I love turning ideas into clear, scalable visual systems—from logos and brand decks to product packaging and exhibition visuals—while staying adaptable in fast-paced environments.

Available to hire

Hi, I’m Caleb Kumar, a graphic designer specializing in branding and visual identity. I’ve collaborated with over 15 brands across packaging, environmental graphics, social media, and marketing campaigns to craft cohesive brand experiences that resonate with audiences.

In my one-person design practice, I love turning ideas into clear, scalable visual systems—from logos and brand decks to product packaging and exhibition visuals—while staying adaptable in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Senior Graphic Designer at Foodwise

June 1, 2024 - December 1, 2024

Conducted product photoshoots and edited images for marketing and digital platforms. Redesigned packaging for durian pulps and created new packaging designs for products such as durian castella, durian mochi, and durian cupcakes. Designed merchandise items to support brand identity. Redesigned the company brochure and developed packaging for freeze-dried fruit products. Created visual assets for exhibition booths during international events, including the Global Food Expo in Dubai.

Senior Graphic Designer at Mu Liu Forest

September 1, 2023 - June 1, 2024

Developed the complete brand identity, including logo, visual guidelines, and product packaging for multiple seasonal collections. Created branding assets for pop-up booths, including standees, banners, and posters. Designed packaging and merchandise items such as cooler bags, tote bags, aprons, and customer appreciation letters. Assisted in setting up pop-up booths during seasonal events like the Mooncake Festival.

Graphic Designer at WLL’S CREATIVE

June 1, 2023 - September 1, 2023

Designed product catalogues and packaging layouts. Created social media banners and visual content. Managed social media visuals and content presentation to ensure consistent branding.