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I’m a conceptual and visual storyteller with over 6 years of experience, who has led and successfully executed the design of a range of products for print and digital media. I collaborate with clients and cross-functional teams to translate briefs into engaging visuals and on-brand experiences across branding, UI design, and marketing collateral. I enjoy turning complex briefs into clear, impactful visuals, evolving brand identities, and delivering cohesive design systems that scale across platforms.…I’m a conceptual and visual storyteller with over 6 years of experience, who has led and successfully executed the design of a range of products for print and digital media. I collaborate with clients and cross-functional teams to translate briefs into engaging visuals and on-brand experiences across branding, UI design, and marketing collateral. I enjoy turning complex briefs into clear, impactful visuals, evolving brand identities, and delivering cohesive design systems that scale across platforms.

Caleb Mutua

Graphic Designer, UX Designer, UI Designer, +2

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I’m a conceptual and visual storyteller with over 6 years of experience, who has led and successfully executed the design of a range of products for print and digital media. I collaborate with clients and cross-functional teams to translate briefs into engaging visuals and on-brand experiences across branding, UI design, and marketing collateral. I enjoy turning complex briefs into clear, impactful visuals, evolving brand identities, and delivering cohesive design systems that scale across platforms.…I’m a conceptual and visual storyteller with over 6 years of experience, who has led and successfully executed the design of a range of products for print and digital media. I collaborate with clients and cross-functional teams to translate briefs into engaging visuals and on-brand experiences across branding, UI design, and marketing collateral. I enjoy turning complex briefs into clear, impactful visuals, evolving brand identities, and delivering cohesive design systems that scale across platforms.

Available to hire

I’m a conceptual and visual storyteller with over 6 years of experience, who has led and successfully executed the design of a range of products for print and digital media. I collaborate with clients and cross-functional teams to translate briefs into engaging visuals and on-brand experiences across branding, UI design, and marketing collateral.

I enjoy turning complex briefs into clear, impactful visuals, evolving brand identities, and delivering cohesive design systems that scale across platforms.

Skills

Language

English

Fluent

Work Experience

Corporate Graphic Designer at Simpet Kenya Ltd.

March 1, 2025 - October 18, 2025

Study design briefs and determine requirements. Illustrating concepts by designing rough drafts of art arrangement, font, size, and style, and submitting for approval. Producing drafts for client review and making revisions based on feedback received. Collaborating with clients, Art Directors, and creative team members such as marketing, sales, and business operations, throughout various phases of a project to determine project scope and deliverables.

Accountable Manager at NLE Printng Company

March 1, 2024 - October 18, 2025

Ensuring that all activities can be financed and carried out in accordance with the applicable requirements. Responsible for establishing and maintaining an effective Management System. Ultimately responsible for Safety. Responsible for ensuring that sufficient funds are available to run the operation to the required standards and that the Management of the organization is structured and staffed with suitably qualified Heads of Functional areas.

Senior UX/UI Designer at Citylink Printing & Publishing Co.

July 1, 2023 - October 18, 2025

Responsible for creating visual compelling designs for digital and print media. Developing creative concepts and design layout that align with the client’s brand identity and effectively communicate the desired message. Supporting the process of visual branding and identity for new projects to deliver Logos, Color Palettes and templates. Evaluating trends in editorial Material Production, assessing new data keeping the Juba office up to date with the latest publishing techniques to enhance projects visibility.

Senior UX/UI Designer & Social Media Marketer at Palyz Gifts

May 1, 2023 - October 18, 2025

Responsible for creating engaging and creative graphics to visually represent the company's brand. Posting and analyzing content on social media. Designing graphic material, and attracting consumers via social media. Responsible for Social Media services of the company. Handled social media pages for many clients. Developed a comprehensive social media strategy, created a content calendar, and setting up pages. Designed templates for posts to ensure a consistent and visually appealing social media presence. Responsible for posting content, engaging stories, highlights, creating reels, events, as well as call to action boosting to increase reach and engagement.

Senior Graphic Designer at Fine Motive

February 1, 2021 - October 18, 2025

Responsible for all aspects of graphic design, from planning out illustrations or infographics to managing marketing materials. Participated in collaborative design and project planning sessions. Designed, produced, and published communications and marketing materials, including newsletters, brochures, logos, posters, and videos. Managed projects from concept to completion and translated marketing objectives into creative strategies. Coordinated, managed and attended trade show events as a primary marketing administrator of Cheetah. Developed, proofed and published written and text-based documents, such as product data sheets, white papers and application papers.

Junior Graphic Designer at Vichub Printing Media

April 1, 2020 - October 18, 2025

Obtains approval of concepts by submitting rough layouts, timelines, and estimates for approval to the Senior Graphic Designer and VP of Marketing. Maintains technical knowledge by reviewing professional publications and staying up to date on marketing and design trends, etc. Works well as part of a collaborative team, and directly with Senior Graphic Designer, VP of Marketing, and outside agencies (when necessary). Assist in designing marketing materials that have a high visual impact, and help present our products and services to the public and our partner clients in a breakthrough way. Assist in designing corporate communications, presentations, product packaging, sales flyers, and promotional elements. Works within existing brand guidelines and designs to version out print collateral, image-based e-mails, and digital assets for our website and social media channels. Accurately estimates the time required to complete work, and works successfully within time and cost constraints.

Senior Graphic Designer at Fawanjo Printing Tech and Cyber

December 1, 2020 - October 18, 2025

Consistently delivering high quality and engaging creative assets across all digital platforms and channels. Design and production of graphics for social media channels, web pages, newsletters, podcasts, adverts, conferences and events, and more. Producing consistently and beautifully laid out reports and publications, and their associated digital collateral. Delivering engaging design that works across responsive web experiences, and ensuring good UI design where necessary. Designing and updating internal and external presentations for all areas of work at NHS Providers. Working closely with the digital team to produce engaging videos, animations and moving imagery to be used on various channels. Assisting on the cut downs of video footage and editing of photo shoots. Working closely with the marketing team to create email campaigns and templates for each FPT Providers brand. Following brand guidelines and acting as brand guardian for the organization, ensuring visual consistency and

Office Administrator, Graphic Designer and Computer IT Tutor at Sunstar College

August 1, 2018 - October 18, 2025

Promoting students’ intrinsic motivation by providing meaningful and progressively challenging learning experiences. Planning lessons and activities; promoting basic and advanced computer skills; instructing to build confidence. Supervising classroom dynamics and administering assessments. Coordinating office activities and operations to secure efficiency and policy compliance. Managing stock of office supplies and coordinating procurement.