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Hi there, I'm Paul Rankin, a remote social media manager with 3 years of post-graduate experience and 5+ years building digital media content across Facebook, Instagram, TikTok, YouTube, and owned channels. I specialize in travel and hospitality storytelling, Meta platform content, social media campaigns, content calendars, ad copywriting support, basic image and video editing, audience engagement, community management, and performance reporting. As founder of Calitraveler93, I craft destination-led stories that resonate with audiences through travel, food, culture, guest experiences, and local events. I optimize content using engagement data to improve reach, grow audiences, and guide campaign direction across Facebook, Instagram, TikTok, YouTube, and portfolio channels, delivering value for brands and travelers alike.…Hi there, I'm Paul Rankin, a remote social media manager with 3 years of post-graduate experience and 5+ years building digital media content across Facebook, Instagram, TikTok, YouTube, and owned channels. I specialize in travel and hospitality storytelling, Meta platform content, social media campaigns, content calendars, ad copywriting support, basic image and video editing, audience engagement, community management, and performance reporting. As founder of Calitraveler93, I craft destination-led stories that resonate with audiences through travel, food, culture, guest experiences, and local events. I optimize content using engagement data to improve reach, grow audiences, and guide campaign direction across Facebook, Instagram, TikTok, YouTube, and portfolio channels, delivering value for brands and travelers alike.

Paul Rankin

Social Media Manager, Content Strategist, Digital Marketer, +2

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Hi there, I'm Paul Rankin, a remote social media manager with 3 years of post-graduate experience and 5+ years building digital media content across Facebook, Instagram, TikTok, YouTube, and owned channels. I specialize in travel and hospitality storytelling, Meta platform content, social media campaigns, content calendars, ad copywriting support, basic image and video editing, audience engagement, community management, and performance reporting. As founder of Calitraveler93, I craft destination-led stories that resonate with audiences through travel, food, culture, guest experiences, and local events. I optimize content using engagement data to improve reach, grow audiences, and guide campaign direction across Facebook, Instagram, TikTok, YouTube, and portfolio channels, delivering value for brands and travelers alike.…Hi there, I'm Paul Rankin, a remote social media manager with 3 years of post-graduate experience and 5+ years building digital media content across Facebook, Instagram, TikTok, YouTube, and owned channels. I specialize in travel and hospitality storytelling, Meta platform content, social media campaigns, content calendars, ad copywriting support, basic image and video editing, audience engagement, community management, and performance reporting. As founder of Calitraveler93, I craft destination-led stories that resonate with audiences through travel, food, culture, guest experiences, and local events. I optimize content using engagement data to improve reach, grow audiences, and guide campaign direction across Facebook, Instagram, TikTok, YouTube, and portfolio channels, delivering value for brands and travelers alike.

Available to hire

Hi there, I’m Paul Rankin, a remote social media manager with 3 years of post-graduate experience and 5+ years building digital media content across Facebook, Instagram, TikTok, YouTube, and owned channels. I specialize in travel and hospitality storytelling, Meta platform content, social media campaigns, content calendars, ad copywriting support, basic image and video editing, audience engagement, community management, and performance reporting.

As founder of Calitraveler93, I craft destination-led stories that resonate with audiences through travel, food, culture, guest experiences, and local events. I optimize content using engagement data to improve reach, grow audiences, and guide campaign direction across Facebook, Instagram, TikTok, YouTube, and portfolio channels, delivering value for brands and travelers alike.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Indonesian

Intermediate

Malay

Intermediate

Thai

Intermediate

Work Experience

Social Media Strategist at Kiducate Hub

November 1, 2023 - Present

Managed social media content across Instagram and Facebook for an education and digital learning platform. Developed content calendars, campaign themes, captions, publishing schedules; designed content strategy and calendars, increasing engagement 180% vs baseline. Wrote audience-focused captions and campaign copy while maintaining a consistent brand voice. Created brand-aligned social media assets, community posts, promotional content, and visual concepts for Facebook and Instagram. Monitored comments, messages, audience feedback, engagement activity, and content performance to support community management. Analyzed weekly performance: reach, engagement, audience behavior, content trends, campaign activity, and optimization recommendations to support optimization.

Marketing Specialist at NRSC Engineering Public Co., LTD.

April 1, 2025 - April 1, 2026

Developed social media content, presentations, stakeholder-facing communications, and campaign materials translating technical briefs for SEA market. Created brand-consistent campaign content, Canva-style visual assets, captions, presentations, and marketing communications. Coordinated briefs, timelines, approvals, revisions, content deliverables, and reporting routines with leadership and project teams. Supported content planning, campaign messaging, stakeholder updates, and cross-functional marketing execution across digital channels. Conducted market research, competitor review, audience analysis, and content performance tracking to identify campaign opportunities. Delivered analytics reports to executive stakeholders with key metrics, content insights, and recommendations for improvement.

Founder & Content Strategist at Calitraveler93

September 1, 2019 - Present

Built a travel and digital media brand through social media strategy, destination storytelling, audience engagement, and performance-led optimization. Created, edited, published, and optimized 100+ short-form videos; top project reached 143.7K organic views and 4.5K likes. Managed content from idea to publication, including concept development, writing, filming, editing, captions, publishing, analytics, and optimization. Created travel, food, culture, lifestyle, and experience-led content across Facebook, Instagram, TikTok, YouTube, and portfolio channels. Developed hooks, captions, thumbnails, posting angles, platform-specific formats, and social narratives that highlight places, experiences, and audience value. Tracked views, reach, engagement, comments, shares, saves, audience behavior, and content performance to refine strategy and improve growth.

Digital Product Marketing Intern at MCOT Public Company Limited

April 1, 2021 - June 1, 2021

Supported national broadcasting campaigns, digital marketing activity, and OTT streaming app launches across digital platforms. Conducted competitor audits on SEA digital consumption trends, audience behavior, platform performance, and content formats.