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Hi, I’m Ismail Sayeed, founder of Calligraﬁst LLC and a photographer/visual storyteller based in New York. I bring 13+ years of experience across music, tech, fashion, and lifestyle, crafting imagery that resonates with audiences and aligns with brand goals. From festival stages to branded campaigns, I lead creative production from concept to delivery—on-set design, talent coordination, styling, lighting, and post-processing. I'm passionate about spotting visual trends and turning them into compelling narratives for Netflix, NBA, Dreamville Fest, Roc Nation, TIDAL, HBO, and beyond.…Hi, I’m Ismail Sayeed, founder of Calligraﬁst LLC and a photographer/visual storyteller based in New York. I bring 13+ years of experience across music, tech, fashion, and lifestyle, crafting imagery that resonates with audiences and aligns with brand goals. From festival stages to branded campaigns, I lead creative production from concept to delivery—on-set design, talent coordination, styling, lighting, and post-processing. I'm passionate about spotting visual trends and turning them into compelling narratives for Netflix, NBA, Dreamville Fest, Roc Nation, TIDAL, HBO, and beyond.

Ismail Sayeed

Director of Photography, Photographer, Content Creator, +2

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Hi, I’m Ismail Sayeed, founder of Calligraﬁst LLC and a photographer/visual storyteller based in New York. I bring 13+ years of experience across music, tech, fashion, and lifestyle, crafting imagery that resonates with audiences and aligns with brand goals. From festival stages to branded campaigns, I lead creative production from concept to delivery—on-set design, talent coordination, styling, lighting, and post-processing. I'm passionate about spotting visual trends and turning them into compelling narratives for Netflix, NBA, Dreamville Fest, Roc Nation, TIDAL, HBO, and beyond.…Hi, I’m Ismail Sayeed, founder of Calligraﬁst LLC and a photographer/visual storyteller based in New York. I bring 13+ years of experience across music, tech, fashion, and lifestyle, crafting imagery that resonates with audiences and aligns with brand goals. From festival stages to branded campaigns, I lead creative production from concept to delivery—on-set design, talent coordination, styling, lighting, and post-processing. I'm passionate about spotting visual trends and turning them into compelling narratives for Netflix, NBA, Dreamville Fest, Roc Nation, TIDAL, HBO, and beyond.

Available to hire

Hi, I’m Ismail Sayeed, founder of Calligraﬁst LLC and a photographer/visual storyteller based in New York. I bring 13+ years of experience across music, tech, fashion, and lifestyle, crafting imagery that resonates with audiences and aligns with brand goals.

From festival stages to branded campaigns, I lead creative production from concept to delivery—on-set design, talent coordination, styling, lighting, and post-processing. I’m passionate about spotting visual trends and turning them into compelling narratives for Netflix, NBA, Dreamville Fest, Roc Nation, TIDAL, HBO, and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Founder / Director of Photography at Calligraﬁst LLC

January 1, 2007 - Present

Led creative direction and photography for major brand campaigns, music festivals, and entertainment clients. Produced photo content for global platforms and streaming services including Netflix, Dreamville Fest, TIDAL, and Rap Radar. Directed on-set production including set design, talent coordination, styling, and lighting. Captured lifestyle, portrait, live music, sports, wedding, and editorial photography. Managed all aspects of production workflow: pre-production planning, shooting, editing, delivery, and archiving. Oversaw color correction, retouching, and image curation to meet brand and campaign standards. Negotiated contracts, managed budgets, and oversaw creative teams and second shooters. Collaborated with clients to deliver visual content aligned with identity, goals, and digital presence.

Content Creator at Calligraﬁst LLC

May 1, 2016 - Present

Created branded content and photography for social media campaigns and web. Designed visual marketing assets across digital and print platforms. Developed audience-driven storytelling strategies to elevate visibility. Conducted visual trend research and performance analysis to optimize content. Provided social media support, including captioning, content scheduling, and post-campaign reporting.