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Hi, I’m Callum Hayden, a strategic content and SEO leader with 8+ years of experience shaping brands and driving growth in iGaming and crypto. I specialise in brand development, full-scale rebrands and content strategy that translates into tangible business results. I love collaborating with design, commercial and product teams to create compelling narratives that resonate with audiences and regulators alike. From multi-channel campaigns to localisation and editorial storytelling, I’ve built and led teams, crafted tone of voice, and established processes that improve on-page SEO, social engagement, and CRM performance. I’m fluent in editorial writing, social media, and SEO, and I thrive in fast-paced environments that value creativity, data, and cross-functional impact.…Hi, I’m Callum Hayden, a strategic content and SEO leader with 8+ years of experience shaping brands and driving growth in iGaming and crypto. I specialise in brand development, full-scale rebrands and content strategy that translates into tangible business results. I love collaborating with design, commercial and product teams to create compelling narratives that resonate with audiences and regulators alike. From multi-channel campaigns to localisation and editorial storytelling, I’ve built and led teams, crafted tone of voice, and established processes that improve on-page SEO, social engagement, and CRM performance. I’m fluent in editorial writing, social media, and SEO, and I thrive in fast-paced environments that value creativity, data, and cross-functional impact.

Callum Richard Hayden

Copywriter, Writer, Content Producer, +7

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Hi, I’m Callum Hayden, a strategic content and SEO leader with 8+ years of experience shaping brands and driving growth in iGaming and crypto. I specialise in brand development, full-scale rebrands and content strategy that translates into tangible business results. I love collaborating with design, commercial and product teams to create compelling narratives that resonate with audiences and regulators alike. From multi-channel campaigns to localisation and editorial storytelling, I’ve built and led teams, crafted tone of voice, and established processes that improve on-page SEO, social engagement, and CRM performance. I’m fluent in editorial writing, social media, and SEO, and I thrive in fast-paced environments that value creativity, data, and cross-functional impact.…Hi, I’m Callum Hayden, a strategic content and SEO leader with 8+ years of experience shaping brands and driving growth in iGaming and crypto. I specialise in brand development, full-scale rebrands and content strategy that translates into tangible business results. I love collaborating with design, commercial and product teams to create compelling narratives that resonate with audiences and regulators alike. From multi-channel campaigns to localisation and editorial storytelling, I’ve built and led teams, crafted tone of voice, and established processes that improve on-page SEO, social engagement, and CRM performance. I’m fluent in editorial writing, social media, and SEO, and I thrive in fast-paced environments that value creativity, data, and cross-functional impact.

Available to hire

Hi, I’m Callum Hayden, a strategic content and SEO leader with 8+ years of experience shaping brands and driving growth in iGaming and crypto. I specialise in brand development, full-scale rebrands and content strategy that translates into tangible business results. I love collaborating with design, commercial and product teams to create compelling narratives that resonate with audiences and regulators alike.

From multi-channel campaigns to localisation and editorial storytelling, I’ve built and led teams, crafted tone of voice, and established processes that improve on-page SEO, social engagement, and CRM performance. I’m fluent in editorial writing, social media, and SEO, and I thrive in fast-paced environments that value creativity, data, and cross-functional impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Manager at Yolo Group - Hub88

March 1, 2023 - Present

Led content and branding strategy for B2B aggregation platform Hub88 and its partner products (Live88, Odds88). Managed end-to-end content operations across PR, newsletters, media, socials and award submissions. Executed 3 full-scale rebrands (Hub88, Live88, Odds88) including tone of voice, slogans, brand guides and cross-channel rollout. Responsible for multi-channel content strategy to guide regular provable/measurable improvements to on-page SEO ranking, social media engagement and Newsletter ORs and CTRs. Collaborated with Commercial Directors and Studio Heads to align content with technical product development and sales targets. Created impactful campaigns for internal brands and ext. suppliers re: new games/rebranding/network promotions/product updates, driving awareness across B2B media channels. Cultivated iGaming PR/media relationships to secure full-page ads, webinars, editorials and industry interviews.

Head of Content at SuperSeven

May 1, 2022 - February 28, 2023

Spearheaded content transformation following market relaunch. Led full rebranding effort including tone of voice, brand guidelines and creative alignment with design. Produced SEO strategy with keyword database and content calendar, improving average SERP from 16.4 to 10.2 in 12 month timeframe. Generated offsite content for blog, social and affiliates, boosting backlinks and domain authority. Leading a team of copywriters with personalised development plans and QA frameworks. Oversaw daily CRM content workflow across internal and external collaborators.

Content Manager at Yggdrasil

February 1, 2021 - May 31, 2022

Directed multi-channel content campaigns for network game promotions. Owned content strategy across newsletters, socials and campaign pages. Developed visual briefs for design teams and led storyboarding for gameplay videos. Managed content lifecycle for new game/product launches with partner Studio teams. Partnered with PR and advertising agencies to increase brand reach.

Marketing Executive at Red Tiger

October 1, 2020 - February 28, 2021

Wrote marketing collateral for new slot releases and product launches. Managed social media calendars and award entry submissions. Planned and executed newsletters and monthly campaigns to client lists. Supported tournament planning, merchandise campaigns and event promotion.

English Content Writer at Zecure / GiG / Betsson

August 1, 2019 - October 31, 2020

Led copy for multi-vertical brand launches and EN market entries. Coordinated localisation and CMS management across English and translated content. Ensured regulatory compliance and responsible gambling standards across all output.

Copywriter at Genesis Global

May 1, 2018 - August 31, 2019

Created promotional content and helped restructure copy guidelines across multiple brands. Mentored junior writers and coordinated cross-team schedules for campaign launches.

Sub Editor, Design & Publishing at bet365

May 1, 2016 - May 31, 2018

Produced and edited marketing assets across platforms. Led communication between design and product stakeholders to execute time-sensitive campaigns.