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I’m a Senior Google and Microsoft Ads specialist with 4+ years’ experience managing PPC accounts ranging from retail to high-value B2B lead generation and international entertainment brands. I focus on driving measurable improvements to ROAS and CVR while scaling accounts efficiently, with a strong emphasis on script-based automation and smarter account structuring. Across my roles, I’ve managed budget pacing, day-to-day optimisations, reporting and alerting at scale—often across multiple regions and brands. Whether it’s fully automating complex cost-of-sale pacing, rebuilding search and shopping structures, or launching and scheduling new campaign activity for film releases, I enjoy turning messy account requirements into clear, automated systems that perform consistently.…I’m a Senior Google and Microsoft Ads specialist with 4+ years’ experience managing PPC accounts ranging from retail to high-value B2B lead generation and international entertainment brands. I focus on driving measurable improvements to ROAS and CVR while scaling accounts efficiently, with a strong emphasis on script-based automation and smarter account structuring. Across my roles, I’ve managed budget pacing, day-to-day optimisations, reporting and alerting at scale—often across multiple regions and brands. Whether it’s fully automating complex cost-of-sale pacing, rebuilding search and shopping structures, or launching and scheduling new campaign activity for film releases, I enjoy turning messy account requirements into clear, automated systems that perform consistently.

Cameron McMurray

PPC Manager, Digital Marketer, Marketing Analyst, +3

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I’m a Senior Google and Microsoft Ads specialist with 4+ years’ experience managing PPC accounts ranging from retail to high-value B2B lead generation and international entertainment brands. I focus on driving measurable improvements to ROAS and CVR while scaling accounts efficiently, with a strong emphasis on script-based automation and smarter account structuring. Across my roles, I’ve managed budget pacing, day-to-day optimisations, reporting and alerting at scale—often across multiple regions and brands. Whether it’s fully automating complex cost-of-sale pacing, rebuilding search and shopping structures, or launching and scheduling new campaign activity for film releases, I enjoy turning messy account requirements into clear, automated systems that perform consistently.…I’m a Senior Google and Microsoft Ads specialist with 4+ years’ experience managing PPC accounts ranging from retail to high-value B2B lead generation and international entertainment brands. I focus on driving measurable improvements to ROAS and CVR while scaling accounts efficiently, with a strong emphasis on script-based automation and smarter account structuring. Across my roles, I’ve managed budget pacing, day-to-day optimisations, reporting and alerting at scale—often across multiple regions and brands. Whether it’s fully automating complex cost-of-sale pacing, rebuilding search and shopping structures, or launching and scheduling new campaign activity for film releases, I enjoy turning messy account requirements into clear, automated systems that perform consistently.

Available to hire

I’m a Senior Google and Microsoft Ads specialist with 4+ years’ experience managing PPC accounts ranging from retail to high-value B2B lead generation and international entertainment brands. I focus on driving measurable improvements to ROAS and CVR while scaling accounts efficiently, with a strong emphasis on script-based automation and smarter account structuring.

Across my roles, I’ve managed budget pacing, day-to-day optimisations, reporting and alerting at scale—often across multiple regions and brands. Whether it’s fully automating complex cost-of-sale pacing, rebuilding search and shopping structures, or launching and scheduling new campaign activity for film releases, I enjoy turning messy account requirements into clear, automated systems that perform consistently.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

PPC Associate Partner at Open Partners

December 14, 2023 - Present

Having almost total control of everyday optimisation and client communications with several PPC accounts across different sectors. Leading strategy on multiple accounts, rebuilding accounts and revolutionising their strategies with scripts and automation.

PPC Executive at Havas Media Global

March 7, 2022 - December 8, 2023

Using Google Ads, Microsoft Ads, Search Ads 360, Analytics and data studio to build, optimise, track and provide insight to a number of high spending campaigns (up to £30k/day spend) alongside a team. Delivering increased reach and revenue for a well-known ecommerce client. Analysing metrics and providing insights and suggestions to the client in presentations, emails and calls. Building new campaigns, launching sales and promos, keeping up to date with a modern search structure, optimising the account towards current shifting KPIs, dealing with issues such as disapprovals or under/overspending, budget pacing to strict targets via budget restrictions and ROAS targets.