Cameron McMurray

Available to hire

I’m a Senior Google and Microsoft Ads specialist with 4+ years’ experience managing PPC accounts ranging from retail to high-value B2B lead generation and international entertainment brands.

About

I’m a Senior Google and Microsoft Ads specialist with 4+ years’ experience managing PPC accounts ranging from retail to high-value B2B lead generation and international entertainment brands. I focus on driving measurable improvements to ROAS and CVR while scaling accounts efficiently, with a strong emphasis on script-based automation and smarter account structuring.

Across my roles, I’ve managed budget pacing, day-to-day optimisations, reporting and alerting at scale—often across multiple regions and brands. Whether it’s fully automating complex cost-of-sale pacing, rebuilding search and shopping structures, or launching and scheduling new campaign activity for film releases, I enjoy turning messy account requirements into clear, automated systems that perform consistently.

  • Joined September 2026

Languages

  • EnglishFluent

Industry experience

  • Retail
  • Financial Services
  • Professional Services
  • Media & Entertainment
  • Travel & Hospitality
  • Manufacturing
  • Other
  • Education
  • Healthcare
  • Transportation & Logistics
  • Computers & Electronics

More experts in Manchester, United Kingdom

Projects · 1

Completely automated the main pacing mechanism with an hour by hour cost of sale reactivity script that ran at all hours, allowing optimisation to take place on holidays and at night to maintain the optimal cost of sale/profitability indefinetely without constant oversight.

Achieved this by designing, trouble shooting and evolving a cost of sale reactivity script based on conversations with the client that completely suited their profitability needs. Then duplicated this script to have different parameters at different times of the day/week and performed several tests before implementing across the account.

Time spent within optimal profitability zone (~13% CoS) greatly improved and the challenge of late night/weekend reactivity clashing with limited working hours was beaten.

Profitability Reactivity Automation
  • PPC Manager

Work experience

PPC Associate Partner · Open PartnersDec 2023 – Present · 3 yrs

Having almost total control of everyday optimisation and client communications with several PPC accounts across different sectors. Leading strategy on multiple accounts, rebuilding accounts and revolutionising their strategies with scripts and automation.

PPC Executive · Havas Media GlobalMar 2022 – Dec 2023 · 1 yr 10 mos

Using Google Ads, Microsoft Ads, Search Ads 360, Analytics and data studio to build, optimise, track and provide insight to a number of high spending campaigns (up to £30k/day spend) alongside a team. Delivering increased reach and revenue for a well-known ecommerce client. Analysing metrics and providing insights and suggestions to the client in presentations, emails and calls. Building new campaigns, launching sales and promos, keeping up to date with a modern search structure, optimising the account towards current shifting KPIs, dealing with issues such as disapprovals or under/overspending, budget pacing to strict targets via budget restrictions and ROAS targets.

Education

Bachelor’s Degree in English & Media · University of Salford / University of Groningen2030 – 2026

Certifications and awards· 10

Google Ads Search Certification2030 – 2026
Google Ads Display Certification2030 – 2026
Shopping Ads Certification2030 – 2026
Google Ads Measurement Certification2030 – 2026

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