Profitability Reactivity Automation

Completely automated the main pacing mechanism with an hour by hour cost of sale reactivity script that ran at all hours, allowing optimisation to take place on holidays and at night to maintain the optimal cost of sale/profitability indefinetely without constant oversight.

Achieved this by designing, trouble shooting and evolving a cost of sale reactivity script based on conversations with the client that completely suited their profitability needs. Then duplicated this script to have different parameters at different times of the day/week and performed several tests before implementing across the account.

Time spent within optimal profitability zone (~13% CoS) greatly improved and the challenge of late night/weekend reactivity clashing with limited working hours was beaten.