Available to hire
Hi, I’m Cameron Procee (he/him), a graduating BBA student at Wilfrid Laurier University, minoring in Economics. I’m passionate about marketing, with a focus on content strategy, digital growth, and performance-driven campaigns.
Through my experience across marketing and communications roles, I’ve developed a strong, well-rounded skill set spanning social media, paid advertising, and analytics. I’m driven by the opportunity to create meaningful impact through my work. Whether that’s building brands, scaling engagement, or contributing to initiatives that positively influence communities.
Language
English
Fluent
Work Experience
Communications Coordinator at Wilfrid Laurier University
January 1, 2026 - April 1, 2026Generated 500k monthly Instagram views by optimizing content strategy using engagement and performance analytics. Increased Instagram follower base by 18% through consistent posting of high-performing Reels and student-focused content. Produced daily Instagram content (Reels, stories, and posts) to communicate campus updates and student initiatives. Participated in bi-weekly on-campus booths, developing a stronger brand connection with the community and developing strong sales skills.
VP of Marketing at Laurier Consulting Club
September 1, 2025 - April 1, 2026Led a team of 6 to execute multi-channel marketing campaigns, improving internal communication and campaign delivery timelines. Generated 75k monthly impressions across social platforms through a consistent content strategy. Drove event marketing strategy that attracted 130+ students from universities across Ontario to our flagship consulting event.
Marketing Analyst at Furlani Foods
May 1, 2025 - August 31, 2025Ran 8 Furlani Foods related social media accounts, creating social content, and boosting the average post viewership by 20%. Created SEO-driven web content and video assets to enhance digital visibility and user engagement. Developed a marketing strategy for ethnic consumers to increase purchase frequency among over-indexed demographics by 50%.
Marketing/E-commerce Intern at Henkel
September 1, 2024 - December 1, 2024Managed and presented e-commerce KPIs during monthly meetings, highlighting areas of importance and key findings. Developed website components to improve user experience and streamline the online purchasing journey. Performed competitive analyses for new innovation products by analyzing the current environment and using marketing trends.
Digital Marketing Strategist at Self-Employed
May 1, 2021 - September 1, 2024Created user-generated content, generating over 70 million views and 300,000 followers, leveraging search engine optimization and platform-specific algorithms to maximize impressions. Collaborated with brands such as Uniqlo and YSL as a content creator, participating in influencer marketing campaigns and sponsored activations, yielding over 5 million impressions. Analyzed audience data to optimize content performance by adapting and innovating around emerging industry trends.
Education
Honours Bachelor of Business Administration at Wilfrid Laurier University
September 1, 2022 - August 1, 2026Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Retail, Software & Internet
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