Available to hire
I’m Camila Ocampo Selbach, a Visual and UX Designer with a background in Architecture and Editorial Design, and a Master’s in UI/UX Design. I design user-centered digital experiences across marketing and product environments, focusing on hierarchy, usability, brand systems, and performance, while leveraging AI-powered tools to accelerate ideation and delivery.
I collaborate across disciplines to deliver high-impact visuals and intuitive interfaces that align with brand strategy and business goals, continually improving processes and outcomes through data-driven design and experimentation.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Advanced
Spanish; Castilian
Fluent
Work Experience
Graphic Designer at HYGH AG
July 1, 2021 - PresentDesigned interactive Figma prototypes and sales mockups to support pitches to major brands; improved email marketing metrics through A/B testing and audience segmentation; contributed to photo/video productions; created UI assets for an OOH advertising platform; leveraged AI tools to accelerate prototyping and ensure on-brand visuals, reducing turnaround time by ~30%.
Freelance Designer at Dubai Municipality
November 1, 2020 - February 1, 2021Created data-driven visual designs and presentations for government initiatives with the UAE Ministry of Health and Prevention, including national COVID-19 response campaigns; developed user-centered concepts to effectively communicate complex information.
Graphic Designer at Youth 4 Global Goals
August 1, 2018 - September 1, 2019Designed digital campaigns focused on sustainability; produced user-centered social media content to increase engagement.
Graphic Designer at AIESEC UNAM & AIESEC Norway
February 1, 2017 - August 1, 2018Co-created branding strategy and design guide for AIESEC Norway’s Travel With Purpose campaign, adopted by local committees and ensuring consistent visuals across national and international forums.
Graphic Design Intern at Mexican Embassy in Canada
September 1, 2016 - April 1, 2017Created branding concepts for national and international campaigns to strengthen diplomatic reach; developed commemorative campaign for Canada’s 150th anniversary.
Social Media Manager at La Ciudad de las Ideas, International Festival
August 1, 2017 - January 1, 2018Created engaging live and on-site content for all social media channels; designed proposals for website and landing page projects.
Graphic Designer (Visual & UX) at HYGH Germany GmbH
July 1, 2021 - December 31, 2025Designed performance-driven newsletters, marketing campaigns, and digital assets, balancing visual clarity, brand consistency, and conversion goals. Improved email performance by increasing open rates from 18% to 28% and click-through rates from 2% to 5% through A/B testing and improved audience segmentation. Created UX-driven landing pages, interactive Figma prototypes, and sales mockups to support high-impact pitches for global brands (L’Oréal, Coca-Cola, Red Bull, Netflix, Samsung). Leveraged AI-powered tools (Figma AI, Gemini, Bolt.new, Midjourney, ChatGPT) to accelerate prototyping, generate on-brand visuals, and streamline workflows, reducing turnaround time by ~30%. Contributed to photo and video productions, supporting creative direction, content planning, and campaign execution. Ensured high-quality delivery through rigorous QA processes and adherence to brand systems. Designed data-driven visual systems and presentations for government initiatives in collaboration with the
Social Media Manager at La Ciudad de las Ideas International Festival
August 1, 2017 - December 31, 2017Managed social media content and digital design for the festival, coordinating visuals and posts to amplify the event’s narrative and reach.
Education
Bachelor in Architecture at UNAM
January 1, 2011 - January 1, 2016Exchange Year at TU Braunschweig
January 1, 2014 - January 1, 2015Editorial Design Diploma at UNAM
January 1, 2017 - January 1, 2017Master of Arts in Visual and Experience Design at UE Berlin
January 1, 2019 - January 1, 2020Google UX Design Professional Certificate at Google UX
January 1, 2024 - January 1, 2024Bachelor in Architecture at UNAM
January 1, 2011 - January 1, 2016Exchange Year at TU Braunschweig
January 1, 2014 - January 1, 2015Editorial Design Postgraduate Program at UNAM
January 1, 2017 - January 1, 2017Master of Arts in Visual and Experience Design at UE Berlin
January 1, 2019 - January 1, 2020Qualifications
Bachelor in Architecture – UNAM
January 1, 2011 - January 1, 2016Exchange Year – TU Braunschweig
January 1, 2014 - January 1, 2015Editorial Design Diploma – UNAM
January 1, 2017 - January 1, 2017Master of Arts in Visual and Experience Design – UE Berlin
January 1, 2019 - January 1, 2020Google UX Design Professional Certificate
January 1, 2024 - January 1, 2024Google UX Design Professional Certificate
January 1, 2024 - January 1, 2024Industry Experience
Media & Entertainment, Professional Services, Education, Government, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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