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I’m a marketing manager based in Switzerland with 7+ years of experience driving digital growth through brand strategy, content, SEO, and paid campaigns. I’ve led cross-functional teams and managed multi-channel initiatives across social, email, and web—helping businesses strengthen their positioning, generate qualified leads, and improve engagement and performance. I enjoy building data-informed marketing programs and turning ideas into measurable results. From scaling LinkedIn presence and optimizing newsletter and event campaigns to supporting medtech and security-focused brands with SEO and pipeline-aligned strategy, I’m especially focused on clarity, execution quality, and continuous optimization using analytics and modern AI-powered tools.…I’m a marketing manager based in Switzerland with 7+ years of experience driving digital growth through brand strategy, content, SEO, and paid campaigns. I’ve led cross-functional teams and managed multi-channel initiatives across social, email, and web—helping businesses strengthen their positioning, generate qualified leads, and improve engagement and performance. I enjoy building data-informed marketing programs and turning ideas into measurable results. From scaling LinkedIn presence and optimizing newsletter and event campaigns to supporting medtech and security-focused brands with SEO and pipeline-aligned strategy, I’m especially focused on clarity, execution quality, and continuous optimization using analytics and modern AI-powered tools.

CAMILA MEJÍA

Copywriter, Brand Strategist, Marketing Strategist, +5

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I’m a marketing manager based in Switzerland with 7+ years of experience driving digital growth through brand strategy, content, SEO, and paid campaigns. I’ve led cross-functional teams and managed multi-channel initiatives across social, email, and web—helping businesses strengthen their positioning, generate qualified leads, and improve engagement and performance. I enjoy building data-informed marketing programs and turning ideas into measurable results. From scaling LinkedIn presence and optimizing newsletter and event campaigns to supporting medtech and security-focused brands with SEO and pipeline-aligned strategy, I’m especially focused on clarity, execution quality, and continuous optimization using analytics and modern AI-powered tools.…I’m a marketing manager based in Switzerland with 7+ years of experience driving digital growth through brand strategy, content, SEO, and paid campaigns. I’ve led cross-functional teams and managed multi-channel initiatives across social, email, and web—helping businesses strengthen their positioning, generate qualified leads, and improve engagement and performance. I enjoy building data-informed marketing programs and turning ideas into measurable results. From scaling LinkedIn presence and optimizing newsletter and event campaigns to supporting medtech and security-focused brands with SEO and pipeline-aligned strategy, I’m especially focused on clarity, execution quality, and continuous optimization using analytics and modern AI-powered tools.

Available to hire

I’m a marketing manager based in Switzerland with 7+ years of experience driving digital growth through brand strategy, content, SEO, and paid campaigns. I’ve led cross-functional teams and managed multi-channel initiatives across social, email, and web—helping businesses strengthen their positioning, generate qualified leads, and improve engagement and performance.

I enjoy building data-informed marketing programs and turning ideas into measurable results. From scaling LinkedIn presence and optimizing newsletter and event campaigns to supporting medtech and security-focused brands with SEO and pipeline-aligned strategy, I’m especially focused on clarity, execution quality, and continuous optimization using analytics and modern AI-powered tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

German

Beginner

Italian

Beginner

Work Experience

Email & Ad Operations Manager at Connect Media

January 1, 2025 - Present

Own production and daily distribution of 40 newsletters across 10 regional markets in the US and Canada, reaching a combined audience of 700K+ subscribers. Drive ad operations across company websites and email channels, managing up to 7 ad placements per send and coordinating cross-functional teams for accurate, on-time delivery. Build and execute email campaigns for company events and third-party partnerships, consistently achieving CTRs of ~10% — well above the industry average. Lead all email and web communications for annual award ceremonies, aligning internal teams and external partners across multiple simultaneous events.

Marketing Manager at Virtu Medical

January 1, 2024 - January 1, 2025

Led full marketing function across internal communications, collateral, social media, and web for a growing US-based medtech company. Built and scaled LinkedIn presence from zero to 4,800+ followers, generating 25K+ impressions and achieving 8.5% engagement rate — 4x the B2B industry average. Produced SEO-optimised blog articles and landing pages using keyword strategy and metadata optimisation to improve organic search visibility. Supported company growth from 10 to 25 team members, leading talent acquisition across 6 countries: job postings, screening, and first-round interviews.

Marketing Manager at Sotera Digital Security

January 1, 2023 - January 1, 2025

Aligned marketing strategy with the sales pipeline to support qualified lead generation across inbound and content-driven channels. Led SEO strategy that positioned the brand on page 1 of Google (rank #4) for its branded keyword, and drove organic visibility for high-competition global terms such as 'secure phone'. Produced blog, email, and social content to reinforce brand identity and SEO performance, significantly increasing organic search traffic through consistent keyword integration. Used KPI tracking and data insights to refine strategy and report marketing performance to senior stakeholders.

Marketing Manager at WYN Solutions

January 1, 2022 - January 1, 2024

Led full-cycle digital marketing strategy aligned with commercial goals, overseeing execution across social media, email, and web channels. Directed a creative team of 4 (photographer, videographer, graphic designer, video editor), managing end-to-end content production: strategy, scripting, location scouting, on-set direction, and post-production. Distributed produced content through paid and organic channels, ensuring creative and copy aligned with each channel's strategy; delivered regular performance reporting to senior stakeholders.

Head of Social Media (promoted from Community Manager) at Dayvo Systems

January 1, 2020 - January 1, 2022

Progressed from bilingual Community Manager to Head of Social Media within one year based on performance across 32 international client accounts. As Head of Department, led a team of 27 across community management and graphic design, ensuring service quality, process compliance, and results across the client portfolio. Managed brand positioning, content strategy, and Meta ad campaigns across accounts to maximize audience reach and ROI for a diverse international customer base.

Head of Social Media Department (promoted from Community Manager) at Dayvo Systems

January 1, 2020 - January 1, 2022

Progressed from Bilingual Community Manager to Head of Social Media Department within one year based on performance across 32 international client accounts. As Head of Department, led a team of 27 professionals across community management and graphic design, ensuring service quality, process compliance, and results across the full client portfolio. Managed brand positioning, content strategy, and Meta ad campaigns across all accounts to maximize audience reach and ROI for a diverse international client base.

Community Manager at Turibike

January 1, 2020 - January 1, 2020

Executed brand positioning, follower growth, and content creation strategies; directed photo and video shoots for advertising campaigns and tracked performance metrics to support ongoing optimisation.

Head of Social Media Dept. (promoted from Community Manager) at Dayvo Systems

January 1, 2020 - January 1, 2022

Progressed from Bilingual Community Manager to Head of Social Media Department within one year, based on performance across 32 international client accounts. As Head of Department, led a team of 27 professionals across community management and graphic design, ensuring service quality, process compliance, and results across the full client portfolio. Managed brand positioning, content strategy, and Meta ad campaigns across all accounts, maximising audience reach and ROI for a diverse international client base.

Marketing & Communications Coordinator at Politécnico Colombiano JIC

January 1, 2019 - January 1, 2019

Designed internal/external communication plans, managed social networks, produced audiovisual event coverage, and delivered staff training programmes.