I'm a freelancer who specializes in digital marketing strategy, content creation, and storytelling, with a background in marketing, advertising, and social media management.

About

I’m a freelancer who specializes in digital marketing strategy, content creation, and storytelling, with a background in marketing, advertising, and social media management.

As a creative strategist with extensive experience in digital marketing, content creation, and advertising, I help brands and individuals authentically connect with their audiences. I specialize in developing digital strategies, crafting compelling narratives, and producing impactful content for platforms like YouTube, Instagram and TikTok,. What sets me apart is my ability to blend creative thinking with strategic insights to create campaigns that not only entertain but deliver tangible results.

With a strong background in advertising agencies, digital media companies, and independent creative projects, I have experience managing multimedia campaigns, developing brand strategies, leading creative projects, and mentoring digital creators. My approach always aims to balance authenticity with efficiency, fostering genuine connections and delivering measurable outcomes.


Employment and project experience

Freelance Editor, Content Strategist & Digital Marketing Consultant
Various Clients — 2018 to Present

  • Developed content strategies for brands in the travel, entertainment, and lifestyle sectors.
  • Edited and produced multimedia content, including vlogs, long-form videos, and creative campaigns.
  • Provided coaching and mentorship for content creators and small businesses on digital growth.
  • Increased engagement and audience growth through strategic storytelling and data analysis.

Content Creator & Influencer
Camila Montreal — 2017 to Present
My pages @camilamontreal have +600k followers across all platforms

  • Produce original video content on travel, lifestyle, food recommendations, and personal reflections.
  • Collaboration on Independent Projects (Travel, Tourism & Lifestyle)
  • Achieved organic platform growth and built a strong, engaged community

Micro Content Manager | Social Media Manager
Goalcast — 2023 to 2024

  • Developed and produced engaging micro-content tailored for various social media platforms.
  • Created viral content by identifying trends and crafting shareable, high-engagement formats.
  • Wrote compelling captions and designed visuals to boost engagement and brand visibility.
  • Analyzed performance metrics to identify trends and optimize content strategies.
  • Joined December 2024

Industry experience

  • Media & Entertainment
  • Real Estate & Construction
  • Travel & Hospitality
  • Retail
  • Consumer Goods

Projects · 2

Managed and created content for Goalcast’s pages:
https://www.twine.net/signin
https://www.twine.net/signin
https://www.tiktok.com/@paradigmstudios
https://www.youtube.com/@LifeStoriesShorts
https://www.youtube.com/@goalcastshortss
https://www.instagram.com/goal.cast
https://www.instagram.com/life.stories.goalcast

As a Social Media Manager at Goalcast, my primary responsibility was to develop a content strategy to grow their channels and create micro content. I managed all areas of the platform’s distribution according to the content calendar, which includes scheduling content, community management, and optimizing all posts for reach and engagement. To ensure that the content resonated with their audience, I closely monitored analytics, audience sentiment, social media trends, brand awareness, and online reputation. Based on these insights, I reported on learnings and translate them into actionable insights for distribution, editorial, and content teams. In addition to analyzing data, I created graphics and captions for social media and identify opportunities on the platform, making recommendations based on my insights. I also performed creative testing (i.e., A/B testing) and provided innovative solutions to improve the content strategy.

  • Content Creator
  • Social Media Manager
  • Video Editor

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