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With a strong foundation in digital marketing, I excel in high-impact, fast-paced environments that demand both creativity and measurable results. Leveraging extensive experience across roles and international clients, I deliver full-cycle social media campaigns, from KPIs and media planning to audience targeting, creative development, and analytics. I’ve built and led teams, forged strategic agency partnerships, and collaborated with executives to scale campaigns and drive growth. I’m passionate about testing and learning, and I continuously optimize performance using data-driven insights and tools such as GA4 and Excel.…With a strong foundation in digital marketing, I excel in high-impact, fast-paced environments that demand both creativity and measurable results. Leveraging extensive experience across roles and international clients, I deliver full-cycle social media campaigns, from KPIs and media planning to audience targeting, creative development, and analytics. I’ve built and led teams, forged strategic agency partnerships, and collaborated with executives to scale campaigns and drive growth. I’m passionate about testing and learning, and I continuously optimize performance using data-driven insights and tools such as GA4 and Excel.

Camille Orellano

Social Media Manager, Digital Marketer, Growth Marketer, +1

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With a strong foundation in digital marketing, I excel in high-impact, fast-paced environments that demand both creativity and measurable results. Leveraging extensive experience across roles and international clients, I deliver full-cycle social media campaigns, from KPIs and media planning to audience targeting, creative development, and analytics. I’ve built and led teams, forged strategic agency partnerships, and collaborated with executives to scale campaigns and drive growth. I’m passionate about testing and learning, and I continuously optimize performance using data-driven insights and tools such as GA4 and Excel.…With a strong foundation in digital marketing, I excel in high-impact, fast-paced environments that demand both creativity and measurable results. Leveraging extensive experience across roles and international clients, I deliver full-cycle social media campaigns, from KPIs and media planning to audience targeting, creative development, and analytics. I’ve built and led teams, forged strategic agency partnerships, and collaborated with executives to scale campaigns and drive growth. I’m passionate about testing and learning, and I continuously optimize performance using data-driven insights and tools such as GA4 and Excel.

Available to hire

With a strong foundation in digital marketing, I excel in high-impact, fast-paced environments that demand both creativity and measurable results. Leveraging extensive experience across roles and international clients, I deliver full-cycle social media campaigns, from KPIs and media planning to audience targeting, creative development, and analytics.

I’ve built and led teams, forged strategic agency partnerships, and collaborated with executives to scale campaigns and drive growth. I’m passionate about testing and learning, and I continuously optimize performance using data-driven insights and tools such as GA4 and Excel.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Communications Officer at AMPLIVA

June 1, 2022 - Present

Managed a team of 4 and led 20 clients ranging in industries, business goals and budgets from $50K-$23M+. By leveraging an AI-powered catalog frame tool, increased an e-commerce client’s international catalog ads’ ROAS by 20%. Shifted the strategy for an educational client, increasing leads by 171% and reducing CPA by 61% within one month. Tested the TikTok Search Beta for an e-commerce fashion brand, resulting in a 41% lower CPA and an 88% increase in ROAS.

Communications Officer at City of Kingston

August 1, 2021 - June 1, 2022

Delivered the Kingston Fire and Rescue Strategic Plan to the municipality, ensuring citizens were informed and invited to provide feedback. Developed marketing materials for distribution across digital and traditional media to keep the public informed about the Third Crossing Bridge’s completion timeline and to share important educational Indigenous stories through various formats.

Social Media Specialist at ADGLOW

March 1, 2018 - August 1, 2021

Managed a three-person team and 30 clients in various verticals with budget ranging from $20k- $25M+. Led and managed a $25 million paid social media budget for an alcohol parent brand and its sub-brands, spearheading innovative social experiences that increased brand awareness, ad recall lift by 18%, generated sold-out events across Canada, 10+ million video views, and boosted market share.

Senior Campaign Manager at CADREON + SOCIETY

June 1, 2015 - February 1, 2017

Helped build the paid social media team and offering from the ground up. Pitched partner agencies to test campaigns with us, demonstrating capabilities and scalability. In just a few months, grew from one client to 10+, managing annual budgets ranging from $1M to $10M. Campaigns achieved millions in unique reach and video views, product sell-outs, and increased online sales.

Senior Campaign Manager at THP

February 1, 2017 - January 1, 2018

Played a pivotal role in building THP’s paid social media offering and reporting capabilities, encouraging existing clients to migrate their social ad budgets. Successfully launched paid social campaigns for five new clients within 6 months. Helped new CPG brands enter the Canadian market through social-first campaigns, resulting in increased brand awareness and sales.