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Digital marketing & content creator with 3+ years of experience in real estate. I plan content calendars, develop market-led topics and scripts, and produce short-form videos using Canva and CapCut for Instagram, TikTok, YouTube, and Xiaohongshu (RED). My work has delivered measurable impact, including a 85% increase in social engagement and an 80% lift in click-through rate and enquiries.…

Camille Lin

Content Creator, Digital Producer, Social Media Manager, +1

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Digital marketing & content creator with 3+ years of experience in real estate. I plan content calendars, develop market-led topics and scripts, and produce short-form videos using Canva and CapCut for Instagram, TikTok, YouTube, and Xiaohongshu (RED). My work has delivered measurable impact, including a 85% increase in social engagement and an 80% lift in click-through rate and enquiries.…

Available to hire

Digital marketing & content creator with 3+ years of experience in real estate. I plan content calendars, develop market-led topics and scripts, and produce short-form videos using Canva and CapCut for Instagram, TikTok, YouTube, and Xiaohongshu (RED). My work has delivered measurable impact, including a 85% increase in social engagement and an 80% lift in click-through rate and enquiries.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Executive Intern at Essence Property Investment & Management Ltd

June 1, 2025 - September 1, 2025

Led end-to-end digital marketing campaigns for flagship property projects (planning, content calendar, distribution, and optimisation), achieving an 85% increase in social media engagement. Collaborated with cross-functional teams (sales/leasing and design) to align campaign messaging, launch timelines, and channel execution across platforms. Monitored performance using platform analytics and produced weekly insights summaries (e.g., engagement, reach, CTR), recommending adjustments to improve content direction and targeting efficiency.

Trainee Marketing Executive at Essence Property Investment & Management Ltd

June 1, 2024 - September 1, 2024

Analysed market conditions and customer needs to define target audiences, content angles, and messaging priorities for the London branch. Produced high-quality short-form promotional videos using Canva and CapCut (editing, subtitles, transitions, pacing, and format optimisation) for Instagram, TikTok, YouTube, and Xiaohongshu (RED). Supported campaign planning and execution by tracking channel performance and iterating creative assets based on audience response and stakeholder feedback.

Trainee Marketing Executive at Essence Property Investment & Management Ltd

June 1, 2023 - September 1, 2023

Supported digital marketing and market analysis for the Birmingham branch, including content planning, channel operations, and performance reporting. Planned and produced platform-ready promotional content, refining posting strategy using performance data and engagement trends. Enhanced the brand’s online presence in the target market, contributing to an 80% increase in project click-through rate and enquiry volume.

Social Media & Content Marketing Specialist (Part-time) at Essence Property Investment & Management Ltd

January 1, 2022 - Present

Continued the same social media and content marketing work alongside my studies, maintaining a consistent content schedule and supporting ongoing multi-platform campaigns.