Colombian fashion designer with a narrative-driven approach to design, where every project begins with storytelling and is shaped through mood boards, concept development, and execution. I develop collections from creative research to technical design, including concept definition, technical flats, and CAD, ensuring alignment between idea, product, and production. I approach design as an integrated system that connects collections, visual merchandising, and window displays with campaign planning and marketing, creating clear and consistent brand experiences across all touchpoints. My work spans front-end e-commerce design through Shopify—including site structure, visual design, banners, and content—along with email marketing strategy and execution, allowing me to translate creative worlds into cohesive digital experiences. With experience across Latin American and U.S. markets, I bring a strong cultural sensibility to my work and focus on building brands that tell compelling stories, leave a lasting impression, and connect meaningfully with the consumer.…Colombian fashion designer with a narrative-driven approach to design, where every project begins with storytelling and is shaped through mood boards, concept development, and execution. I develop collections from creative research to technical design, including concept definition, technical flats, and CAD, ensuring alignment between idea, product, and production. I approach design as an integrated system that connects collections, visual merchandising, and window displays with campaign planning and marketing, creating clear and consistent brand experiences across all touchpoints. My work spans front-end e-commerce design through Shopify—including site structure, visual design, banners, and content—along with email marketing strategy and execution, allowing me to translate creative worlds into cohesive digital experiences. With experience across Latin American and U.S. markets, I bring a strong cultural sensibility to my work and focus on building brands that tell compelling stories, leave a lasting impression, and connect meaningfully with the consumer.WWWW…