I’m Camila Silbuerste, an eCommerce Growth & Performance Marketing specialist with 10+ years of experience scaling Shopify and DTC brands through paid media, lifecycle marketing, CRO, SEO/AE0, analytics, and retention strategies. I focus on building high-performing customer journeys—improving funnels, landing pages, and on-site experiences—while using data-driven experimentation and automation to drive measurable revenue growth.…

Camila Silbuerste

I’m Camila Silbuerste, an eCommerce Growth & Performance Marketing specialist with 10+ years of experience scaling Shopify and DTC brands through paid media, lifecycle marketing, CRO, SEO/AE0, analytics, and retention strategies. I focus on building high-performing customer journeys—improving funnels, landing pages, and on-site experiences—while using data-driven experimentation and automation to drive measurable revenue growth.…

Available to hire

I’m Camila Silbuerste, an eCommerce Growth & Performance Marketing specialist with 10+ years of experience scaling Shopify and DTC brands through paid media, lifecycle marketing, CRO, SEO/AE0, analytics, and retention strategies. I focus on building high-performing customer journeys—improving funnels, landing pages, and on-site experiences—while using data-driven experimentation and automation to drive measurable revenue growth.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent
Hebrew (modern)
Advanced
Portuguese
Advanced
Italian
Intermediate

Work Experience

Media Buyer (Contractor Project) at Rank Media, Canada
November 1, 2025 - May 1, 2026
Managed and optimized Google Ads and Meta Ads campaigns for multiple clients. Developed full-funnel paid media strategies focused on ROI and revenue growth. Built performance reports, dashboards, and KPI analysis; monitored performance and optimized campaigns while managing budgets, contributing to a 20% improvement in ROAS and acquisition efficiency across multiple accounts.
Digital Marketing Manager at Love US (Project)
August 2, 2025 - October 12, 2025
E-commerce and digital marketing leadership for a U.S. children's nutrition brand: manage Shopify store, lead digital campaigns across paid, affiliate, email, and SMS channels, oversee SEM and email agencies and the social media manager. Focus on driving growth, ROAS, and brand consistency.
Digital Marketing Manager (Project) - With Love at With Love, United States
April 1, 2025 - August 1, 2025
Managed Shopify eCommerce operations and growth strategy. Led paid media, affiliate marketing, email and SMS campaigns to support eCommerce growth and customer retention. Improved automation workflows, reporting systems, and UX optimization across the customer lifecycle. Supervised external SEM and email marketing agencies. Managed and optimized paid media campaigns contributing to a 20% improvement in ROAS and acquisition efficiency across multiple accounts.
Paid Media & Affiliate Marketing Specialist at Ticombo
April 1, 2025 - October 12, 2025
Developed and executed paid media and affiliate marketing strategies to drive ticket sales. Prospected and managed affiliate partnerships. Built and optimized large-scale Google Ads campaigns using Ads Editor. Analyzed data to improve ROI and coordinated with agency partners.
Ecommerce, SEO & AI Growth Specialist at Organika, CANADA
February 1, 2025 - Present
Managed Shopify eCommerce operations, merchandising, promotions, and customer journey optimization for a high-growth DTC wellness brand. Led SEO/AE0, CRO, and lifecycle marketing initiatives focused on revenue growth and retention. Optimized conversion funnels, automation workflows, and performance reporting to improve eCommerce scalability and customer experience, contributing to a 15% increase in conversion performance and improved customer retention.
Digital Marketing Manager at Veii Apparel
October 31, 2024 - October 12, 2025
Digital Marketing Manager for a Latin American/Canadian retailer, focusing on paid media and affiliate marketing. Led paid campaigns across affiliate, email, and SMS channels; oversaw SEO, UX optimization, and analytics to drive growth and ROI.
Paid Media & Affiliate Marketing Specialist at Ticombo, Germany
August 1, 2024 - April 1, 2025
Built affiliate marketing automation infrastructure in HubSpot, streamlining partner management and lifecycle reporting workflows. Managed large-scale Google Ads campaigns focused on ticket sales growth and acquisition efficiency. Developed affiliate partnerships and lifecycle reporting processes, delivering performance reporting and growth insights and contributing to a 25% increase in acquisition efficiency and partner performance.
Digital Marketing & CX (Contractor) at Veii Apparel, United States
September 1, 2023 - October 1, 2024
Managed eCommerce marketing strategy and online store operations. Built retention and lifecycle communication flows to improve customer experience and post-purchase engagement. Supported Shopify store optimization and merchandising strategy. Optimized eCommerce retention and customer lifecycle strategies, contributing to a 20% improvement in customer engagement and repeat purchase performance.
Digital Marketing & Growth Manager at Shippify, Chile
May 1, 2022 - October 1, 2024
Led SEO, SEM, and paid acquisition strategies across digital channels, helping increase workforce acquisition by 30% YoY. Designed B2B and B2C acquisition systems focused on lead generation, outbound growth, and operational scaling. Managed growth campaigns, analytics reporting, and cross-functional marketing initiatives supporting company adoption growth of 15%.
Marketing Manager at DotForce Spain & Portugal
January 1, 2021 - January 1, 2022
Chief Designer & Marketing Manager at Rocha & Co
December 31, 2019 - October 12, 2025
International buyer, head designer and marketing manager for a national brand of bags, backpacks and accessories for men. Brand development from scratch to national recognition; marketing planning and product strategy; online sales expansion.
Ecommerce Manager & Product Manager at Federico Gili
January 1, 2019 - January 1, 2021
Chief Designer & Marketing Manager at International Buyer
January 1, 2019 - October 12, 2025
Brand development from scratch to national recognition; head designer and marketing manager for a national brand of bags, backpacks, and men’s accessories; created and executed marketing plans and product strategy; achievements include establishing brand leadership within 1 year.
Chief Designer & Marketing Manager at Rocha & Co
January 1, 2018 - January 1, 2019
Product Manager at Comercial CLK Ltda.
January 1, 2018 - October 12, 2025
Product manager for sports line and e-commerce management; led digital transformation and online sales across Chilean territory; expanded online presence to B2C.
Product Manager at CLK Ltda
December 31, 2017 - October 11, 2025
Commercial product manager for sports line and e-commerce manager for importer and distribution company with sales across the Chilean territory; led digital transformation and sales growth; implemented SEO/SEM and CRM workflows.
Product Manager at Comercial CLK
January 1, 2016 - January 1, 2018
Product Manager at Brandisol Trading
January 1, 2015 - January 1, 2016

Education

Diploma in Digital Marketing and E-commerce at IMF Business School / Nebrija University
January 11, 2030 - October 12, 2025
Master's degree in Marketing and Digital Communication at Nebrija University
January 1, 2011 - December 31, 2015
Diploma in Digital Marketing and E-commerce at IMF Business School / Nebrija University
January 1, 2007 - December 31, 2010
Complete primary to high school education at Hebrew Institute of Chile
January 11, 2030 - October 14, 2025
Master’s in Marketing & Digital Communication at IMF Business School / Nebrija University
January 1, 2021 - January 1, 2022
Diploma in Digital Marketing & E-commerce at Los Andes University
January 1, 2020 - January 1, 2021
Fashion Design Degree at Chilean Technological University
January 1, 2011 - January 1, 2015
Industrial Design Degree at Diego Portales University
January 1, 2007 - January 1, 2010
Master’s Degree in Marketing & Digital Communication at Nebrija University
January 1, 2021 - January 1, 2022
Diploma in Digital Marketing & E-commerce at Universidad de los Andes
January 1, 2020 - January 1, 2021
Fashion Design Degree at INACAP
January 1, 2011 - January 1, 2015
Industrial Design Degree at Diego Portales University
January 1, 2007 - January 1, 2010

Qualifications

Master’s degree in Marketing and Digital Communication
January 1, 2011 - January 1, 2015
Diploma in Digital Marketing and E-commerce
January 11, 2030 - October 12, 2025
Fashion Design Degree
January 11, 2030 - October 12, 2025
Industrial Design Degree
January 11, 2030 - October 12, 2025
Google Analytics Certified
January 11, 2030 - October 12, 2025
Google Ads Certified
January 11, 2030 - October 12, 2025
SEMrush Certification
January 11, 2030 - October 12, 2025
Ahrefs Certification
January 11, 2030 - October 12, 2025
Screaming Frog SEO Spider Certification
January 11, 2030 - October 12, 2025
Diploma in Digital Marketing and E-commerce
January 11, 2030 - October 12, 2025
Google Analytics Certified
January 11, 2030 - October 12, 2025
Udemy Google Analytics Certification
January 11, 2030 - October 14, 2025
Google Analytics Certification
January 11, 2030 - October 14, 2025

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Education, Healthcare, Consumer Goods, Transportation & Logistics

Skills

Experience Level