I’m Candice, a strategic and versatile marketing and operations professional with 10+ years of experience supporting brands through social media management, content creation, brand messaging, and organized workflow development. Throughout my career, I’ve managed multi-channel content, written compelling copy, led client communication, and coordinated projects that required structure, creativity, and clear strategy. What sets me apart is that I don’t just create content—I connect the marketing with the operations so businesses can run more efficiently behind the scenes while showing up consistently online. I’m highly adaptable, collaborative, and skilled at stepping into fast-paced environments, improving processes, and helping businesses gain clarity and confidence in their brand. My work blends strategy, organization, and digital storytelling, allowing me to support clients with both the creative side of marketing and the systems that make it sustainable.

Candice Clay

I’m Candice, a strategic and versatile marketing and operations professional with 10+ years of experience supporting brands through social media management, content creation, brand messaging, and organized workflow development. Throughout my career, I’ve managed multi-channel content, written compelling copy, led client communication, and coordinated projects that required structure, creativity, and clear strategy. What sets me apart is that I don’t just create content—I connect the marketing with the operations so businesses can run more efficiently behind the scenes while showing up consistently online. I’m highly adaptable, collaborative, and skilled at stepping into fast-paced environments, improving processes, and helping businesses gain clarity and confidence in their brand. My work blends strategy, organization, and digital storytelling, allowing me to support clients with both the creative side of marketing and the systems that make it sustainable.

Available to hire

I’m Candice, a strategic and versatile marketing and operations professional with 10+ years of experience supporting brands through social media management, content creation, brand messaging, and organized workflow development. Throughout my career, I’ve managed multi-channel content, written compelling copy, led client communication, and coordinated projects that required structure, creativity, and clear strategy. What sets me apart is that I don’t just create content—I connect the marketing with the operations so businesses can run more efficiently behind the scenes while showing up consistently online. I’m highly adaptable, collaborative, and skilled at stepping into fast-paced environments, improving processes, and helping businesses gain clarity and confidence in their brand. My work blends strategy, organization, and digital storytelling, allowing me to support clients with both the creative side of marketing and the systems that make it sustainable.

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Language

English
Fluent

Work Experience

Marketing Consultant at Freelance / Self-Employed
January 1, 2020 - November 2, 2025
Develop and execute content strategies for small businesses and creatives, increasing social engagement and conversions. Create and manage monthly content calendars across Instagram, Facebook, and TikTok, including short-form video and storytelling content. Build campaign performance reports analyzing engagement, reach, and ROI to refine strategy and ad spend. Design visuals, reels, and short-form content highlighting products, services, and behind-the-scenes operations. Support clients with brand messaging, email marketing, and digital ad planning.
Marketing & Branding Strategist at Intentional Development Group (IDG)
January 1, 2025 - January 1, 2025
Led digital marketing for community programs and vendor-driven markets, generating 50%+ audience growth and higher sales. Produced social content, reels, and ads that showcased small-batch food, product vendors, and local entrepreneurs. Partnered with 50+ small businesses to improve brand presentation and visibility. Monitored analytics and created data-driven reports to inform future marketing strategy.
Founder & CEO at The Black Business Market LLC
January 1, 2020 - November 2, 2025
Built a thriving local business hub supporting 100+ entrepreneurs through vendor markets, branding support, and digital storytelling. Directed social campaigns and partnerships with media outlets and organizations like Bridgeway Capital to boost brand awareness. Curated events and vendor showcases, developing all creative content, promotional videos, and social media posts.
Universal Personal Banker at PNC Bank
January 1, 2021 - January 1, 2021
Delivered high-touch customer experience through personalized financial and relationship management solutions. Strengthened client relationships and exceeded satisfaction metrics, demonstrating exceptional communication skills.
Founder at The Black Business Market
January 1, 2022 - Present
Founder responsible for marketing coordination, social media management across multiple channels, content creation, business development, client communication, workflow organization, and administrative support for a network of 400+ local business owners; built partnerships and led campaigns, events, and outreach.
Universal Personal Banker at PNC Bank
June 1, 2020 - Present
Provided marketing coordination, social media management across multiple channels, client communication, and operational support; developed and grew a network of local business owners; ensured compliance and optimized processes.
Personal Banker at Chase Bank
November 1, 2017 - March 1, 2019
Supported day-to-day branch operations, documented transactions, maintained client files, and assisted with outreach, scheduling, and operational tasks that improved branch workflow.
Manager at Dillard's
March 1, 2012 - September 1, 2017
Managed operational planning, budgets and variable costs, analyzed sales performance and trends, supervised and trained staff, and led joint operational and commercial initiatives to maximize profitability.

Education

Branding course (5-module) at Self-Directed Branding Course
January 11, 2030 - November 2, 2025

Qualifications

Community Rising Star Award
January 11, 2030 - November 2, 2025

Industry Experience

Consumer Goods, Education, Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Financial Services, Software & Internet