I’m a future-facing Creative Director & Designer with 20+ years of experience delivering integrated, digital, social, and experience-led work for global brands. My background spans advertising, brand experience, content, and design — from concept to craft, and from big idea to final execution. I’m hands-on with design work and enjoy getting into the details just as much as setting the creative direction. Whether it’s brand identities, key visuals, social content, presentations, or campaign assets, I bring strong visual thinking, cultural insight, and practical problem-solving to every project. I’ve worked across Asia with agencies and brands including Ogilvy, Iris, Publicis, and on clients such as Adidas, Heineken, Red Bull, Lexus, Audi, and more. Availability: Open to freelance, contract, and project-based design work. Available for short-term and ongoing engagements, remote or hybrid.

Candice Koh

I’m a future-facing Creative Director & Designer with 20+ years of experience delivering integrated, digital, social, and experience-led work for global brands. My background spans advertising, brand experience, content, and design — from concept to craft, and from big idea to final execution. I’m hands-on with design work and enjoy getting into the details just as much as setting the creative direction. Whether it’s brand identities, key visuals, social content, presentations, or campaign assets, I bring strong visual thinking, cultural insight, and practical problem-solving to every project. I’ve worked across Asia with agencies and brands including Ogilvy, Iris, Publicis, and on clients such as Adidas, Heineken, Red Bull, Lexus, Audi, and more. Availability: Open to freelance, contract, and project-based design work. Available for short-term and ongoing engagements, remote or hybrid.

Available to hire

I’m a future-facing Creative Director & Designer with 20+ years of experience delivering integrated, digital, social, and experience-led work for global brands. My background spans advertising, brand experience, content, and design — from concept to craft, and from big idea to final execution.

I’m hands-on with design work and enjoy getting into the details just as much as setting the creative direction. Whether it’s brand identities, key visuals, social content, presentations, or campaign assets, I bring strong visual thinking, cultural insight, and practical problem-solving to every project.

I’ve worked across Asia with agencies and brands including Ogilvy, Iris, Publicis, and on clients such as Adidas, Heineken, Red Bull, Lexus, Audi, and more.

Availability:
Open to freelance, contract, and project-based design work. Available for short-term and ongoing engagements, remote or hybrid.

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Language

English
Fluent
Chinese
Fluent
Malay
Intermediate
German
Intermediate
Indonesian
Intermediate

Work Experience

Founder at The Knotiguys
January 1, 2015 - Present
Presented a visual storytelling brand focused on photography for campaigns, content, and families. Crafted vibrant, genuine visuals that brought emotional resonance to brand work and personal moments. Built the business around authentic storytelling and creative precision.
Associate Creative Director at Ogilvy
January 1, 2016 - December 31, 2017
Shanghai-based role on Adidas and Levi’s digital-first youth campaigns. Merged online engagement with on-ground activation strategies. Created cross-platform storytelling for China’s dynamic consumer landscape.
Senior Art Director at Cuckoo
January 1, 2011 - December 31, 2013
Led brand campaigns and managed a nimble team on projects for Amex, Royal Caribbean, Singapore Zoo, Jaguar Land Rover.
Design Manager at Sapient Nitro
January 1, 2014 - December 31, 2016
Led design thinking and UX-driven visual storytelling across digital ecosystems for Panadol, Citibank, and Lux.
Creative Lead / Digital Art Director at Iris Nation
January 1, 2008 - December 31, 2010
Bridged design and technology to deliver innovative digital solutions for Heineken, Adidas, Smirnoff, Red Bull and Yahoo!. Led teams across integrated campaigns.
Freelance Creative at Various Agencies (Ogilvy, Saatchi & Saatchi, BBDO, Wunderman, etc.)
January 1, 2001 - December 31, 2008
Led brand campaigns and digital storytelling across APAC, with clients including Lexus, Audi, Toyota, and Motorola. Early adopter of digital-first strategies and emerging brand storytelling across digital ecosystems.
Founder & Creative Director at The NotiGuys
January 1, 2015 - Present
Founded a visual storytelling brand focused on photography for campaigns, content, and families; crafted vibrant, genuine visuals that brought emotional resonance to brand work and personal moments; built the business around authentic storytelling and creative precision.
Senior Creative Director at Ogilvy
January 1, 2016 - December 31, 2017
Led online engagement strategies; created cross-platform storytelling for Adidas and Levi's jeans; delivered digital-first, youth-targeted campaigns with clear, culturally resonant messaging.
Freelance Creative at Various Agencies (Ogilvy, Saatchi & Saatchi, BBDO, Wunderman)
January 1, 2001 - December 31, 2008
Early-career, freelance roles contributing to campaigns for major brands across Asia Pacific; helped establish digital-first strategies and integrated storytelling.
Founder at The Knoti Guys
January 1, 2015 - Present
Founded a visual storytelling brand focusing on photography for campaigns, content, and families. Crafted vibrant, genuine visuals that bring emotion to brand work and personal moments. Built the business around authentic storytelling and creative precision.
Freelance Creative at Various (Ogilvy, Saatchi & Saatchi, BBDO, etc.)
January 1, 2001 - December 31, 2008
Early career supporting campaigns for Lexus, Audi, Toyota, and Motorola across Asia Pacific; an early adopter of digital-first strategies and emerging brand storytelling.
Freelance Creative at Various agencies (Ogilvy, Saatchi & Saatchi, BBDO, etc.)
January 1, 2001 - December 31, 2008
Early career campaigns across APAC for brands including Lexus, Audi, and Toyota; early adopter of digital-first strategies and emerging brand storytelling across agency networks.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Consumer Goods