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I am a craft-led senior creative with over 20 years of experience, specialising in the intersection of high-end design and emerging technology. My background spans from traditional foundations and photography to today’s AI-driven, platform-native landscape. I am a designer at my core, but I operate with a tech-forward mindset, staying savvy with AI platforms to push the boundaries of what is possible in social and digital spaces. I am deeply hands-on, blending a designer’s eye with a copywriter’s voice. I focus on end-to-end brand experiences that are commercially effective, culturally relevant, and exceptionally well-crafted. Off the clock, I am a dedicated tennis enthusiast. I bring that same agility and focus on technical precision to my creative work, always looking for the best angle to serve a brand’s goals. I am eager to bring this mix of senior-level strategy and AI-driven execution to a team where I can truly impact the game.…I am a craft-led senior creative with over 20 years of experience, specialising in the intersection of high-end design and emerging technology. My background spans from traditional foundations and photography to today’s AI-driven, platform-native landscape. I am a designer at my core, but I operate with a tech-forward mindset, staying savvy with AI platforms to push the boundaries of what is possible in social and digital spaces. I am deeply hands-on, blending a designer’s eye with a copywriter’s voice. I focus on end-to-end brand experiences that are commercially effective, culturally relevant, and exceptionally well-crafted. Off the clock, I am a dedicated tennis enthusiast. I bring that same agility and focus on technical precision to my creative work, always looking for the best angle to serve a brand’s goals. I am eager to bring this mix of senior-level strategy and AI-driven execution to a team where I can truly impact the game.

Candice Jaclyn Koh

Art Director, Creative Director, Designer, +6

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I am a craft-led senior creative with over 20 years of experience, specialising in the intersection of high-end design and emerging technology. My background spans from traditional foundations and photography to today’s AI-driven, platform-native landscape. I am a designer at my core, but I operate with a tech-forward mindset, staying savvy with AI platforms to push the boundaries of what is possible in social and digital spaces. I am deeply hands-on, blending a designer’s eye with a copywriter’s voice. I focus on end-to-end brand experiences that are commercially effective, culturally relevant, and exceptionally well-crafted. Off the clock, I am a dedicated tennis enthusiast. I bring that same agility and focus on technical precision to my creative work, always looking for the best angle to serve a brand’s goals. I am eager to bring this mix of senior-level strategy and AI-driven execution to a team where I can truly impact the game.…I am a craft-led senior creative with over 20 years of experience, specialising in the intersection of high-end design and emerging technology. My background spans from traditional foundations and photography to today’s AI-driven, platform-native landscape. I am a designer at my core, but I operate with a tech-forward mindset, staying savvy with AI platforms to push the boundaries of what is possible in social and digital spaces. I am deeply hands-on, blending a designer’s eye with a copywriter’s voice. I focus on end-to-end brand experiences that are commercially effective, culturally relevant, and exceptionally well-crafted. Off the clock, I am a dedicated tennis enthusiast. I bring that same agility and focus on technical precision to my creative work, always looking for the best angle to serve a brand’s goals. I am eager to bring this mix of senior-level strategy and AI-driven execution to a team where I can truly impact the game.

Available to hire

I am a craft-led senior creative with over 20 years of experience, specialising in the intersection of high-end design and emerging technology. My background spans from traditional foundations and photography to today’s AI-driven, platform-native landscape. I am a designer at my core, but I operate with a tech-forward mindset, staying savvy with AI platforms to push the boundaries of what is possible in social and digital spaces.

I am deeply hands-on, blending a designer’s eye with a copywriter’s voice. I focus on end-to-end brand experiences that are commercially effective, culturally relevant, and exceptionally well-crafted.

Off the clock, I am a dedicated tennis enthusiast. I bring that same agility and focus on technical precision to my creative work, always looking for the best angle to serve a brand’s goals. I am eager to bring this mix of senior-level strategy and AI-driven execution to a team where I can truly impact the game.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Malay

Intermediate

German

Intermediate

Indonesian

Intermediate

Work Experience

Founder at The Knotiguys

January 1, 2015 - Present

Presented a visual storytelling brand focused on photography for campaigns, content, and families. Crafted vibrant, genuine visuals that brought emotional resonance to brand work and personal moments. Built the business around authentic storytelling and creative precision.

Associate Creative Director at Ogilvy

January 1, 2016 - December 31, 2017

Shanghai-based role on Adidas and Levi’s digital-first youth campaigns. Merged online engagement with on-ground activation strategies. Created cross-platform storytelling for China’s dynamic consumer landscape.

Senior Art Director at Cuckoo

January 1, 2011 - December 31, 2013

Led brand campaigns and managed a nimble team on projects for Amex, Royal Caribbean, Singapore Zoo, Jaguar Land Rover.

Design Manager at Sapient Nitro

January 1, 2014 - December 31, 2016

Led design thinking and UX-driven visual storytelling across digital ecosystems for Panadol, Citibank, and Lux.

Creative Lead / Digital Art Director at Iris Nation

January 1, 2008 - December 31, 2010

Bridged design and technology to deliver innovative digital solutions for Heineken, Adidas, Smirnoff, Red Bull and Yahoo!. Led teams across integrated campaigns.

Freelance Creative at Various Agencies (Ogilvy, Saatchi & Saatchi, BBDO, Wunderman, etc.)

January 1, 2001 - December 31, 2008

Led brand campaigns and digital storytelling across APAC, with clients including Lexus, Audi, Toyota, and Motorola. Early adopter of digital-first strategies and emerging brand storytelling across digital ecosystems.

Founder & Creative Director at The NotiGuys

January 1, 2015 - Present

Founded a visual storytelling brand focused on photography for campaigns, content, and families; crafted vibrant, genuine visuals that brought emotional resonance to brand work and personal moments; built the business around authentic storytelling and creative precision.

Senior Creative Director at Ogilvy

January 1, 2016 - December 31, 2017

Led online engagement strategies; created cross-platform storytelling for Adidas and Levi's jeans; delivered digital-first, youth-targeted campaigns with clear, culturally resonant messaging.

Freelance Creative at Various Agencies (Ogilvy, Saatchi & Saatchi, BBDO, Wunderman)

January 1, 2001 - December 31, 2008

Early-career, freelance roles contributing to campaigns for major brands across Asia Pacific; helped establish digital-first strategies and integrated storytelling.

Founder at The Knoti Guys

January 1, 2015 - Present

Founded a visual storytelling brand focusing on photography for campaigns, content, and families. Crafted vibrant, genuine visuals that bring emotion to brand work and personal moments. Built the business around authentic storytelling and creative precision.

Freelance Creative at Various (Ogilvy, Saatchi & Saatchi, BBDO, etc.)

January 1, 2001 - December 31, 2008

Early career supporting campaigns for Lexus, Audi, Toyota, and Motorola across Asia Pacific; an early adopter of digital-first strategies and emerging brand storytelling.

Freelance Creative at Various agencies (Ogilvy, Saatchi & Saatchi, BBDO, etc.)

January 1, 2001 - December 31, 2008

Early career campaigns across APAC for brands including Lexus, Audi, and Toyota; early adopter of digital-first strategies and emerging brand storytelling across agency networks.

Founder & Creative Director at The Knoti Guys

January 1, 2015 - Present

Founded a visual storytelling studio specializing in authentic, emotionally-led photography and content for brands and families. Led 360° brand, digital, and social campaigns; built a reputation for craft, trust, and storytelling integrity; partnered closely with strategy, media, production, UX, engineering, and client teams to deliver culturally relevant, commercially effective work. Worked with clients including McDonald's, Google, Heineken, Porsche Asia Pacific, BMW, Disney, Tourism New Zealand, and more.

Associate Creative Director at Ogilvy (Shanghai)

January 1, 2016 - January 1, 2017

Led digital-first campaigns for Adidas and Lee Jeans; developed youth-driven storytelling across China’s complex digital ecosystem; integrated online engagement with on-ground activations; collaborated across regional and local teams in a high-velocity market.

Design Manager at SapientNitro

January 1, 2014 - January 1, 2016

Bridged design, UX, and technology to deliver large-scale digital solutions; contributed to projects for Panadol, Citibank, and Lux.

Creative / Digital Art Director at Iris Nation

January 1, 2008 - January 1, 2010

Founding member of Iris Nation’s digital practice; pioneered digital + physical integration for brands including Heineken, Adidas, Smirnoff, Yahoo!; led emerging platforms and interactive experiences.

Freelance / Independent Creative at Agency & International Experience (Freelance)

January 1, 2001 - January 1, 2008

Freelance and contract roles with Ogilvy, Saatchi & Saatchi, BBDO, Wunderman, Blue Singapore, Fabrica (Italy); worked across APAC, China, Europe, and Italy; clients included Lexus, Audi, Toyota, and Motorola; early adopter of digital storytelling, interactive media, and emerging platforms.