Hi, I'm Candice Woo, a brand and marketing professional with 8+ years of experience leading integrated campaigns across diverse industries. I thrive on translating business objectives into creative marketing strategies that resonate across digital, social, PR and experiential channels. I excel in cross-functional collaboration, campaign performance reviews, and stakeholder management to boost brand visibility and audience engagement. I enjoy building partnerships with clients and driving growth through data-informed planning.…

Candice Woo

Hi, I'm Candice Woo, a brand and marketing professional with 8+ years of experience leading integrated campaigns across diverse industries. I thrive on translating business objectives into creative marketing strategies that resonate across digital, social, PR and experiential channels. I excel in cross-functional collaboration, campaign performance reviews, and stakeholder management to boost brand visibility and audience engagement. I enjoy building partnerships with clients and driving growth through data-informed planning.…

Available to hire

Hi, I’m Candice Woo, a brand and marketing professional with 8+ years of experience leading integrated campaigns across diverse industries. I thrive on translating business objectives into creative marketing strategies that resonate across digital, social, PR and experiential channels.

I excel in cross-functional collaboration, campaign performance reviews, and stakeholder management to boost brand visibility and audience engagement. I enjoy building partnerships with clients and driving growth through data-informed planning.

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Skills

Language

English
Fluent

Work Experience

Brand Account Manager at Bravo Creative Pty Ltd
April 1, 2019 - September 30, 2025
Led integrated brand marketing campaigns, translating business and sales objectives into multi-channel brand strategies across digital, social media, PR and experiential channels. Drove cross-functional collaboration with design, copy, and external partners; oversaw campaign performance reviews and stakeholder management to boost brand visibility and audience engagement.
Account Executive
September 1, 2017 - March 1, 2019
Managed day-to-day client accounts across hospitality, banking, F&B, education, lifestyle and telecom sectors; translated business and sales goals into multi-channel brand campaigns to enhance visibility, customer engagement, and brand equity. Led day-to-day account management for Mitsubishi Motors' BTL and social media campaigns; served as the main coordination point between client stakeholders and internal teams. Coordinated campaign timelines, deliverables, and client communications; collaborated with creative and tech teams to develop assets, content, and workflows.
Marketing Intern at NBC Universal
June 1, 2015 - December 1, 2015
Event activation supported major brand activations and experiential touchpoints; coordinated event-based campaigns and helped manage offline brand touchpoints and event environments. Gained early exposure to experiential marketing and live brand experience management.
Account Coordinator at Havas Media Singapore Pte Ltd
April 1, 2016 - January 31, 2017
Supported integrated marketing campaigns, including localization of Netflix’s The Crown digital campaign and Air France initiatives. Coordinated campaign timelines, deliverables, and client communications; worked closely with creative and tech teams to deliver assets and optimize workflows for smooth campaign delivery.

Education

Bachelor of Science, Banking and Finance at University of London
January 1, 2010 - December 31, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Travel & Hospitality, Financial Services, Telecommunications

Skills