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Hi, I’m Cara Paguio, a Senior Creative Producer with 10+ years of experience leading end-to-end photo, video, and digital campaigns for global tech brands and founder-led businesses. I currently work at Canva, where I guide creative ideation and storytelling, develop shoot briefs, and manage large-scale productions, vendors, and budgets for global teams. I’ve scaled a DTC brand, Guppy, from the ground up, working hands-on across concepting, production, and delivery as a “one-person orchestra.” I love advertising experimentation and refining creative with media and strategy partners to drive performance, balancing speed with attention to detail while leading cross-functional teams to deliver high-performing campaigns.…Hi, I’m Cara Paguio, a Senior Creative Producer with 10+ years of experience leading end-to-end photo, video, and digital campaigns for global tech brands and founder-led businesses. I currently work at Canva, where I guide creative ideation and storytelling, develop shoot briefs, and manage large-scale productions, vendors, and budgets for global teams. I’ve scaled a DTC brand, Guppy, from the ground up, working hands-on across concepting, production, and delivery as a “one-person orchestra.” I love advertising experimentation and refining creative with media and strategy partners to drive performance, balancing speed with attention to detail while leading cross-functional teams to deliver high-performing campaigns.

Cara Paguio

Creative Producer, Content Producer, Production Manager, +2

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Hi, I’m Cara Paguio, a Senior Creative Producer with 10+ years of experience leading end-to-end photo, video, and digital campaigns for global tech brands and founder-led businesses. I currently work at Canva, where I guide creative ideation and storytelling, develop shoot briefs, and manage large-scale productions, vendors, and budgets for global teams. I’ve scaled a DTC brand, Guppy, from the ground up, working hands-on across concepting, production, and delivery as a “one-person orchestra.” I love advertising experimentation and refining creative with media and strategy partners to drive performance, balancing speed with attention to detail while leading cross-functional teams to deliver high-performing campaigns.…Hi, I’m Cara Paguio, a Senior Creative Producer with 10+ years of experience leading end-to-end photo, video, and digital campaigns for global tech brands and founder-led businesses. I currently work at Canva, where I guide creative ideation and storytelling, develop shoot briefs, and manage large-scale productions, vendors, and budgets for global teams. I’ve scaled a DTC brand, Guppy, from the ground up, working hands-on across concepting, production, and delivery as a “one-person orchestra.” I love advertising experimentation and refining creative with media and strategy partners to drive performance, balancing speed with attention to detail while leading cross-functional teams to deliver high-performing campaigns.

Available to hire

Hi, I’m Cara Paguio, a Senior Creative Producer with 10+ years of experience leading end-to-end photo, video, and digital campaigns for global tech brands and founder-led businesses. I currently work at Canva, where I guide creative ideation and storytelling, develop shoot briefs, and manage large-scale productions, vendors, and budgets for global teams.

I’ve scaled a DTC brand, Guppy, from the ground up, working hands-on across concepting, production, and delivery as a “one-person orchestra.” I love advertising experimentation and refining creative with media and strategy partners to drive performance, balancing speed with attention to detail while leading cross-functional teams to deliver high-performing campaigns.

Skills

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Work Experience

Senior Creative at Canva

January 1, 2023 - Present

Led end-to-end production of high-impact photo and video campaigns from concept to delivery. Managed pre-production, locations, permits, casting, scheduling, and equipment. Oversaw vendors, contracts, and budgets to ensure smooth execution. Developed creative briefs and production timelines, coordinating cross-functional teams (video, photo, motion, graphics) for Internal, Corporate, and Education campaigns. Supervised shoots with art direction and brand alignment. Used performance data to drive creative testing and optimization.

Photography Specialist at Canva

January 1, 2021 - January 1, 2023

Produced high-performing photo and video assets for Canva’s ingredient libraries and global campaigns. Collaborated with international contractors and internal teams across multiple time zones using monday.com. Supported pre-production and remote shoots across international locations, developing shoot briefs and visual guidelines to align contributors with brand standards. Used Looker & Mode data to inform content direction and asset usage.

Co-Owner & Chief Marketing Officer at Guppy

January 1, 2019 - January 1, 2025

Led the creative production lifecycle and growth strategy from planning to delivery and iteration. Owned the creative vision and led a cross-functional team across copywriting, design, motion, PR, and media buying while managing production budgets. Built performance-driven ad creatives contributing to 160% revenue growth. Partnered with a third-party media buying team to analyse campaign data and refine ad creatives to improve conversion and ROAS. Scaled Shopify revenue through conversion optimisation and retention strategies.

Creative Director at Guppy

January 1, 2018 - January 1, 2021

Led company-wide rebrand and developed a cohesive visual identity. Owned creative vision, planning, and execution of major seasonal campaigns and photoshoots. Directed pre-production, on-set production, and post-production workflows. Pivoted to e-commerce through competitive and risk analysis. Built and managed PR and creative teams, securing national media coverage. Expanded product and creative operations across multiple apparel categories.

Marketing Manager at Guppy

January 1, 2016 - January 1, 2018

Grew brand social presence to 60K+ followers, driving 73% annual growth. Led campaign strategy, giveaways, and influencer programs for organic reach. Optimised email marketing campaigns, leading the shift from Mailchimp to Omnisend. Built brand systems including logo, brand kit, tone of voice, and visual guidelines. Established photography and videography foundations through a strong launch campaign. Served as lead photographer and videographer for destination and studio shoots.

Graphic Designer at Guppy

January 1, 2015 - January 1, 2016

Created Guppy’s original logo and brand identity system. Designed digital and print assets for marketing and sales. Designed product packaging and oversaw vendor sourcing, negotiations, and production. Produced early product and lifestyle visuals.

Creative Head & Marketing Manager at The Shoreditch Food Inc

January 1, 2017 - January 1, 2020

Led end-to-end campaign production for three restaurant brands. Managed photo/video shoots, talent, and schedules. Produced and optimised campaigns for customer acquisition.

Brand Builder (Part-Time) at Amplify Studio

January 1, 2021 - January 1, 2022

Led remote, cross-cultural projects across Europe and Southeast Asia. Coordinated timelines and creative alignment across time zones.