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I’m your AdTech and Programmatic Advertising specialist with 12+ years of experience in digital media, Ad Operations and programmatic strategy across global markets. Managed programmatic budgets exceeding USD 3M annually and executed 100+ global campaigns across 10 international markets. Strong expertise in AdTech ecosystems, campaign lifecycle management and data‑driven optimization. Other than that, I love hiking in the wild and home cooking; I’m also into Sports, Science, Music and Gaming.…I’m your AdTech and Programmatic Advertising specialist with 12+ years of experience in digital media, Ad Operations and programmatic strategy across global markets. Managed programmatic budgets exceeding USD 3M annually and executed 100+ global campaigns across 10 international markets. Strong expertise in AdTech ecosystems, campaign lifecycle management and data‑driven optimization. Other than that, I love hiking in the wild and home cooking; I’m also into Sports, Science, Music and Gaming.

Gianluca

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I’m your AdTech and Programmatic Advertising specialist with 12+ years of experience in digital media, Ad Operations and programmatic strategy across global markets. Managed programmatic budgets exceeding USD 3M annually and executed 100+ global campaigns across 10 international markets. Strong expertise in AdTech ecosystems, campaign lifecycle management and data‑driven optimization. Other than that, I love hiking in the wild and home cooking; I’m also into Sports, Science, Music and Gaming.…I’m your AdTech and Programmatic Advertising specialist with 12+ years of experience in digital media, Ad Operations and programmatic strategy across global markets. Managed programmatic budgets exceeding USD 3M annually and executed 100+ global campaigns across 10 international markets. Strong expertise in AdTech ecosystems, campaign lifecycle management and data‑driven optimization. Other than that, I love hiking in the wild and home cooking; I’m also into Sports, Science, Music and Gaming.

Available to hire

I’m your AdTech and Programmatic Advertising specialist with 12+ years of experience in digital media, Ad Operations and programmatic strategy across global markets.
Managed programmatic budgets exceeding USD 3M annually and executed 100+ global campaigns across 10 international markets.
Strong expertise in AdTech ecosystems, campaign lifecycle management and data‑driven optimization.
Other than that, I love hiking in the wild and home cooking; I’m also into Sports, Science, Music and Gaming.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

German

Beginner

French

Beginner

Work Experience

AdTech & Programmatic Lead at ULABS, Publicis Media Switzerland (Client: UBS)

January 1, 2023 - Present

Lead planning, activation and optimization of programmatic campaigns across 10+ international markets. Manage programmatic budgets exceeding USD 2.5M annually. Executed 100+ global campaigns across North America, Europe and APAC. Translate marketing objectives into scalable AdTech and media strategies. Manage full campaign lifecycle including buying, audience strategy, verification and reporting. Collaborate with verification partners MOAT, IAS, Adelaide and GWIS.

Senior Ad Operations Manager at Cheil Italia (Samsung Group)

January 1, 2021 - January 1, 2023

Managed end-to-end delivery of display and video campaigns across digital channels. Executed programmatic media buying via DV360 and Amazon DSP. Managed paid search campaigns via SA360 and Google Ads. Activated campaigns across Meta, TikTok, Pinterest, LinkedIn and Twitter. Designed Floodlight tracking structures and attribution models.

Ad Operations Manager at RCS Pubblicità (RCS MediaGroup)

January 1, 2020 - January 1, 2021

Trafficked campaigns across Corriere.it, Gazzetta.it and La7.it. Managed campaign execution via Google Ad Manager, Flashtalking and Sizmek. Implemented brand safety verification via IAS.

Ad Operations Manager – International (Italy & Spain) at Viacom / Paramount

January 1, 2014 - January 1, 2019

Managed lifecycle for display, video and programmatic campaigns. Operated direct and RTB programmatic environments. Executed addressable TV campaigns via HBBTV. Used Google Ad Manager, WideOrbit and Freewheel.